{"id":4914,"date":"2020-10-21T10:18:20","date_gmt":"2020-10-21T13:18:20","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4914"},"modified":"2020-10-21T10:18:27","modified_gmt":"2020-10-21T13:18:27","slug":"google-amplia-opciones-formularios-obtencion-leads-campanas-youtube-discovery","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/google-wide-options-formulaires-obtention-de-leads-campagnes-youtube-discovery\/","title":{"rendered":"Google \u00e9tend les options des formulaires de g\u00e9n\u00e9ration de leads pour les campagnes YouTube et Discovery"},"content":{"rendered":"

Google est en phase de test du formulaire d'acquisition de leads depuis le deuxi\u00e8me trimestre de cette ann\u00e9e. Avec cette mise \u00e0 jour, les annonceurs peuvent utiliser le formulaire d'acquisition de prospects dans les campagnes YouTube et Discovery. De m\u00eame, la soci\u00e9t\u00e9 a annonc\u00e9 de nouvelles initiatives pour automatiser le t\u00e9l\u00e9chargement des donn\u00e9es dans Google Ads.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une fois que l'utilisateur s'est connect\u00e9 \u00e0 son compte Google et a cliqu\u00e9 sur un formulaire de prospect publicitaire, certaines informations se rempliront d'elles-m\u00eames. De plus, ces extensions de formulaire seront disponibles dans les campagnes Display \u00e0 la fin de 2020, comme annonc\u00e9 par Google.<\/p>\n\n\n\n

En ce qui concerne les changements, la plate-forme publicitaire a \u00e9largi les champs disponibles pour obtenir des informations sur les utilisateurs. Outre le nom, l'adresse e-mail, le t\u00e9l\u00e9phone et le code postal, les annonceurs peuvent d\u00e9sormais demander la ville et la province \/ d\u00e9partement et le pays, ainsi que les coordonn\u00e9es du lieu de travail, y compris le nom de l'entreprise, le titre, l'adresse e-mail et le num\u00e9ro de t\u00e9l\u00e9phone professionnel.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une fois que les informations que l'annonceur souhaite obtenir de ses utilisateurs ont \u00e9t\u00e9 choisies dans le formulaire de prospect, il a la possibilit\u00e9 de pr\u00e9d\u00e9finir les questions en fonction de son type d'industrie. Par exemple, dans la cat\u00e9gorie "Propri\u00e9t\u00e9s" ou immobilier, un annonceur peut ajouter la question "Dans quelle fourchette de prix recherchez-vous?".<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Quelques consid\u00e9rations \u00e0 garder \u00e0 l'esprit lors de la configuration des formulaires pour prospects:<\/p>\n\n\n\n

  • Certaines industries ne sont pas disponibles pour la g\u00e9n\u00e9ration de questions.<\/li>
  • Configurez le rapport de performances en fonction des clics et du type de conversion, pour pouvoir acc\u00e9der \u00e0 ces m\u00e9triques lors de l'\u00e9valuation de vos r\u00e9sultats.<\/li>
  • Les interactions que les utilisateurs effectuent avec les formulaires de prospect ne seront pas ajout\u00e9es aux actions que les utilisateurs effectueront ult\u00e9rieurement sur votre site Web.<\/li>
  • De m\u00eame, les interactions avec ces formulaires ne s'afficheront pas dans Analytics, car les utilisateurs n'acc\u00e8dent pas \u00e0 votre site Web.<\/li>
  • Les leads peuvent \u00eatre t\u00e9l\u00e9charg\u00e9s dans un fichier au format CVS ou un webhook peut \u00eatre utilis\u00e9 pour saisir ces contacts directement dans un CRM.<\/li><\/ul>\n\n\n\n

    Enfin, pour aider les annonceurs \u00e0 g\u00e9n\u00e9rer des prospects de meilleure qualit\u00e9, Google a d\u00e9clar\u00e9 qu'il mettrait en \u0153uvre des solutions pour faciliter l'importation hors ligne de donn\u00e9es, en utilisant les informations fournies par les utilisateurs.<\/p>\n\n\n\n

    Toutes ces solutions propos\u00e9es par la plate-forme publicitaire visent \u00e0 aider les petites entreprises \u00e0 obtenir plus de prospects et de meilleure qualit\u00e9 dans leurs campagnes num\u00e9riques. C'est pourquoi je vous recommande de profiter de ces outils, qui contribuent \u00e0 am\u00e9liorer les chances de g\u00e9n\u00e9rer des ventes.<\/p>","protected":false},"excerpt":{"rendered":"

    Google se encuentra en etapa de prueba del formulario de obtenci\u00f3n de leads desde el segundo trimestre de este a\u00f1o. Con esta actualizaci\u00f3n, los anunciantes pueden usar el formulario de obtenci\u00f3n de leads en campa\u00f1as de YouTube y Discovery. De igual forma, la compa\u00f1\u00eda anunci\u00f3 nuevas iniciativas para automatizar la carga de datos a Google…<\/p>","protected":false},"author":1,"featured_media":4919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"\nGoogle ampl\u00eda las opciones en los formularios de obtenci\u00f3n de leads para campa\u00f1as de YouTube y Discovery - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/marketing-digital\/google-wide-options-forms-getting-leads-campaigns-youtube-discovery\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ampl\u00eda las opciones en los formularios de obtenci\u00f3n de leads para campa\u00f1as de YouTube y Discovery - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google se encuentra en etapa de prueba del formulario de obtenci\u00f3n de leads desde el segundo trimestre de este a\u00f1o. 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