{"id":4942,"date":"2020-11-05T09:50:24","date_gmt":"2020-11-05T12:50:24","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4942"},"modified":"2020-11-05T09:50:25","modified_gmt":"2020-11-05T12:50:25","slug":"comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/","title":{"rendered":"Communiquez \u200c \u200c votre\u200c \u200centreprise\u200c \u200ca\u200c \u200cles\u200c \u200cclients\u200c \u200cqui"},"content":{"rendered":"<p>Presque toutes les r\u00e9gions du monde ont vu un changement dans la fa\u00e7on dont les entreprises fonctionnent, en raison des mesures d&#039;isolement caus\u00e9es par le COVID-19. Alors que chaque r\u00e9gion prend des mesures diff\u00e9rentes pour contrer la propagation du virus, de nombreuses entreprises rouvrent d\u00e9j\u00e0 leurs portes, tandis que d&#039;autres ont encore des op\u00e9rations limit\u00e9es en raison des ordonnances locales.&nbsp;<\/p>\n\n\n\n<p>C&#039;est le nombre de consommateurs qui recherchent attentivement quelles entreprises \u00e0 proximit\u00e9 sont ouvertes, quelles sont leurs mesures de s\u00e9curit\u00e9 et quel est leur inventaire disponible. Par exemple, les recherches de \u00abmagasins de v\u00eatements ouverts\u00bb ont augment\u00e9 de 900% par rapport \u00e0 l&#039;ann\u00e9e derni\u00e8re et les recherches de \u00abrestaurants ouverts\u00bb ont augment\u00e9 de 1 000% d&#039;une ann\u00e9e sur l&#039;autre. De m\u00eame, les recherches de \u00abrestaurants ouverts avec livraison \u00e0 domicile\u00bb et de \u00abrestaurants avec service de ramassage \u00e0 proximit\u00e9\u00bb ont augment\u00e9.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u00a0<em>Source: donn\u00e9es mondiales de Google, du 25 mars au 23 mai 2020 par rapport \u00e0 la m\u00eame p\u00e9riode en 2019.<\/em><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u00a0<em>Source: donn\u00e9es mondiales de Google, du 11 mars au 9 mai 2020 par rapport \u00e0 la m\u00eame p\u00e9riode en 2019.<\/em><\/p><\/blockquote>\n\n\n\n<p>Bien que le processus de mise \u00e0 niveau num\u00e9rique puisse \u00eatre complexe pour de nombreuses entreprises, \u00e9tant donn\u00e9 que beaucoup ont d\u00fb r\u00e9duire leurs effectifs, il existe plusieurs fa\u00e7ons de tirer parti des solutions automatis\u00e9es de Google, en particulier si vous avez une entreprise locale ouverte.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Permettez \u00e0 vos clients de planifier leur prochaine visite dans votre entreprise.<\/li><\/ul>\n\n\n\n<p>Les campagnes locales de Google sont utilis\u00e9es pour augmenter le nombre de visites physiques de votre entreprise. Elles constituent donc un excellent outil pour communiquer avec votre public le plus proche. Ceci est tr\u00e8s important lorsque vous d\u00e9cidez d&#039;ouvrir les portes de votre entreprise, je vous recommande donc de cr\u00e9er des publicit\u00e9s dont les informations offrent des heures d&#039;ouverture et des mesures de s\u00e9curit\u00e9 et d&#039;hygi\u00e8ne lors de la r\u00e9ception de vos clients. Vous pouvez \u00e9galement mettre en \u00e9vidence certains aspects de votre inventaire de produits disponibles, si vous proposez un \u00abachat sans contact\u00bb et des promotions sp\u00e9ciales. Je vous recommande que dans le cas o\u00f9 vous avez plusieurs magasins, vous ayez mis \u00e0 jour les informations qui correspondent \u00e0 chacun.&nbsp;<\/p>\n\n\n\n<p>Avec les campagnes locales, en plus de g\u00e9n\u00e9rer des visites dans votre boutique physique, vous pouvez cr\u00e9er des objectifs tels que g\u00e9n\u00e9rer des clics sur le bouton \u00abappeler\u00bb ou obtenir un itin\u00e9raire \u00abComment obtenir\u00bb vers votre boutique. Lors de la cr\u00e9ation de votre campagne Google pour les entreprises locales, il vous suffit de fournir l&#039;emplacement de votre entreprise, le budget de la campagne et les ressources cr\u00e9atives.&nbsp;<\/p>\n\n\n\n<p>Une fois votre campagne lanc\u00e9e, vous pouvez facilement mettre \u00e0 jour les objectifs que vous vous \u00eates fix\u00e9s initialement, en fonction de l&#039;\u00e9volution du march\u00e9 et des conditions locales. N&#039;oubliez pas que les informations sur les utilisateurs sont priv\u00e9es, de sorte que vos annonces ne peuvent pas \u00eatre sp\u00e9cifiquement li\u00e9es \u00e0 des personnes sp\u00e9cifiques.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Communiquez votre inventaire pour que les utilisateurs sachent que vous avez ce qu&#039;ils recherchent.&nbsp;<\/li><\/ul>\n\n\n\n<p>Parce que la pand\u00e9mie a pouss\u00e9 la plupart des gens \u00e0 acheter en ligne, les d\u00e9lais de livraison des produits sont devenus tr\u00e8s importants. C&#039;est ainsi que faire un achat dans une entreprise \u00e0 proximit\u00e9 peut \u00eatre la meilleure option. C&#039;est pourquoi je vous recommande d&#039;indiquer \u00e0 vos clients si vous proposez des achats avec retrait local car c&#039;est un diff\u00e9rentiel par rapport aux d\u00e9lais de livraison des grands distributeurs en ligne. Pour communiquer cela, vous pouvez \u00e9galement utiliser des annonces produit en magasin, dans lesquelles vous pouvez alerter votre audience si vous proposez des ventes sans contact.&nbsp;<\/p>\n\n\n\n<p>Si vous poss\u00e9dez un magasin, vous pouvez utiliser des annonces produit en magasin avec Pointy, l&#039;outil de Google qui permet aux utilisateurs locaux de voir quels articles sont disponibles dans les magasins \u00e0 proximit\u00e9. Pour commencer, il vous suffit de d\u00e9finir un budget quotidien et le rayon dans lequel vous souhaitez que votre annonce soit diffus\u00e9e.&nbsp;<\/p>\n\n\n\n<p>Je vous recommande de transmettre cette mise \u00e0 jour num\u00e9rique au plus vite afin de pouvoir proposer les meilleurs outils \u00e0 vos clients lors de l&#039;achat de vos produits. Envoyez-moi votre message si vous souhaitez en savoir plus sur la fa\u00e7on de tirer le meilleur parti de votre entreprise dans le monde num\u00e9rique.<\/p>","protected":false},"excerpt":{"rendered":"<p>En casi todas las regiones del mundo se ha visto un cambio en la forma en que los comercios operan, debido a las medidas de aislamiento ocasionadas por el COVID-19. Si bien cada regi\u00f3n est\u00e1 tomando medidas diferentes para contrarrestar el avance del virus, muchas empresas ya est\u00e1n reabriendo sus puertas, mientras que otras a\u00fan&hellip;<\/p>","protected":false},"author":1,"featured_media":4944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comunica\u200c\u200c-\u200cnegocio\u200c-\u200c\u200cclientes\u200c-\u200c\u200ccerca\u200c\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"En casi todas las regiones del mundo se ha visto un cambio en la forma en que los comercios operan, debido a las medidas de aislamiento ocasionadas por el COVID-19. Si bien cada regi\u00f3n est\u00e1 tomando medidas diferentes para contrarrestar el avance del virus, muchas empresas ya est\u00e1n reabriendo sus puertas, mientras que otras a\u00fan&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comunica\u200c\u200c-\u200cnegocio\u200c-\u200c\u200cclientes\u200c-\u200c\u200ccerca\u200c\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-05T12:50:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-05T12:50:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"688\" \/>\n\t<meta property=\"og:image:height\" content=\"387\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/\",\"name\":\"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg\",\"datePublished\":\"2020-11-05T12:50:24+00:00\",\"dateModified\":\"2020-11-05T12:50:25+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg\",\"width\":688,\"height\":387},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/fr\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c - Marketing y Anal\u00edtica Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comunica\u200c\u200c-\u200cnegocio\u200c-\u200c\u200cclientes\u200c-\u200c\u200ccerca\u200c\/","og_locale":"fr_FR","og_type":"article","og_title":"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c - Marketing y Anal\u00edtica Digital","og_description":"En casi todas las regiones del mundo se ha visto un cambio en la forma en que los comercios operan, debido a las medidas de aislamiento ocasionadas por el COVID-19. Si bien cada regi\u00f3n est\u00e1 tomando medidas diferentes para contrarrestar el avance del virus, muchas empresas ya est\u00e1n reabriendo sus puertas, mientras que otras a\u00fan&hellip;","og_url":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comunica\u200c\u200c-\u200cnegocio\u200c-\u200c\u200cclientes\u200c-\u200c\u200ccerca\u200c\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2020-11-05T12:50:24+00:00","article_modified_time":"2020-11-05T12:50:25+00:00","og_image":[{"width":688,"height":387,"url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg","type":"image\/jpeg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"\u00c9crit par":"Guillermo Pareja","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/","url":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/","name":"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#primaryimage"},"thumbnailUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg","datePublished":"2020-11-05T12:50:24+00:00","dateModified":"2020-11-05T12:50:25+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"breadcrumb":{"@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#primaryimage","url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg","contentUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg","width":688,"height":387},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/fr\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/4942"}],"collection":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/comments?post=4942"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/4942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/media\/4944"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/media?parent=4942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/categories?post=4942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/tags?post=4942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}