{"id":4982,"date":"2020-11-13T11:46:08","date_gmt":"2020-11-13T14:46:08","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4982"},"modified":"2020-11-13T11:46:10","modified_gmt":"2020-11-13T14:46:10","slug":"incrementa-ventas-funciones-campanas-inteligentes-shopping","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/augmente-les-fonctions-de-vente-smart-bells-shopping\/","title":{"rendered":"Augmentez vos ventes avec les nouvelles fonctionnalit\u00e9s des campagnes Shopping intelligentes"},"content":{"rendered":"<p>La fa\u00e7on dont les gens ach\u00e8tent \u00e9volue et change constamment, accompagnant les conditions dynamiques du march\u00e9. Un exemple en est la tendance aux achats en ligne g\u00e9n\u00e9r\u00e9e pendant la pand\u00e9mie et qui devrait se poursuivre dans une certaine mesure, m\u00eame apr\u00e8s la fin des mesures de distanciation sociale.&nbsp;<\/p>\n\n\n\n<p>Alors que les acheteurs migrent vers les plates-formes en ligne pour effectuer leurs achats, les campagnes Shopping intelligentes aident les annonceurs \u00e0 optimiser leurs campagnes en temps r\u00e9el sur les plates-formes Google, y compris la recherche, les images, YouTube et des millions de sites et d&#039;applications.<\/p>\n\n\n\n<p>Cette optimisation consiste \u00e0 montrer les produits aux bons clients, \u00e0 l&#039;heure exacte et en fonction de fluctuations impr\u00e9visibles de la demande. De cette mani\u00e8re, Google g\u00e9n\u00e8re de meilleures campagnes qui offrent un nouvel objectif et plus de ressources visuelles qui les aident \u00e0 se d\u00e9marquer.<\/p>\n\n\n\n<p><strong>Attirez de nouveaux clients gr\u00e2ce aux campagnes Shopping intelligentes&nbsp;<\/strong><\/p>\n\n\n\n<p>Alors que les consommateurs s&#039;adaptent \u00e0 un mode de vie num\u00e9rique, \u00eatre devant vos clients au bon moment est plus important aujourd&#039;hui que jamais. C&#039;est pourquoi, pour optimiser les ventes, les campagnes Shopping intelligentes aident \u00e0 guider les consommateurs vers l&#039;acquisition en permettant aux annonceurs d&#039;ajouter une valeur de conversion aux ventes de nouveaux clients.&nbsp;<\/p>\n\n\n\n<p>Selon la plate-forme publicitaire, les marchands qui ont particip\u00e9 \u00e0 la version b\u00eata de ce programme Google ont vu de bons r\u00e9sultats. Par exemple, la marque de cosm\u00e9tiques IT Cosmetics, a ajout\u00e9 la nouvelle cible d&#039;acquisition dans sa campagne Smart Shopping et a vu une augmentation de <a href=\"http:\/\/services.google.com\/fh\/files\/misc\/case_study_itcosmetics_add3_ssc.pdf\">188% sur les ventes r\u00e9alis\u00e9es aupr\u00e8s de nouveaux clients<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"1024\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-7-624x1024.png\" alt=\"\" class=\"wp-image-4983\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-7-624x1024.png 624w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-7-183x300.png 183w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-7-768x1261.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-7-806x1323.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-7-558x916.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-7-655x1075.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-7-820x1346.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-7.png 895w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<p><strong>Montrez votre marque et vos produits de mani\u00e8re plus frappante<\/strong><\/p>\n\n\n\n<p>Tout comme les campagnes Shopping intelligentes peuvent optimiser vos ench\u00e8res et vos emplacements, le format dans lequel vos produits sont pr\u00e9sent\u00e9s r\u00e9pond \u00e9galement aux besoins de vos clients. C&#039;est ainsi que Google ajoute des formes visuelles plus attractives, pour aider les consommateurs \u00e0 d\u00e9couvrir, explorer et filtrer plus facilement les options.<\/p>\n\n\n\n<p>Par exemple, supposons qu&#039;un consommateur navigue sur le Web et dans les applications, \u00e0 la recherche d&#039;id\u00e9es pour acheter des meubles. Il est probable que pendant la navigation, Google vous montre une annonce vid\u00e9o sur le r\u00e9seau Display de l&#039;une de vos campagnes Shopping intelligentes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"799\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/GIF-2.gif\" alt=\"\" class=\"wp-image-4984\"\/><\/figure>\n\n\n\n<p>Apr\u00e8s un certain temps et apr\u00e8s quelques recherches, le consommateur est susceptible de filtrer ses choix et de commencer \u00e0 rechercher sp\u00e9cifiquement des \u00abChaises Design\u00bb. \u00c0 partir de ce moment, l&#039;utilisateur devrait avoir une exp\u00e9rience plus immersive et interactive avec un carrousel de vos produits les plus pertinents.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"655\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/Silla-Dise\u00f1o-Mesa-de-trabajo-1.png\" alt=\"\" class=\"wp-image-4985\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/Silla-Dise\u00f1o-Mesa-de-trabajo-1.png 896w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/Silla-Dise\u00f1o-Mesa-de-trabajo-1-300x219.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/Silla-Dise\u00f1o-Mesa-de-trabajo-1-768x561.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/Silla-Dise\u00f1o-Mesa-de-trabajo-1-806x589.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/Silla-Dise\u00f1o-Mesa-de-trabajo-1-558x408.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/Silla-Dise\u00f1o-Mesa-de-trabajo-1-655x479.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/Silla-Dise\u00f1o-Mesa-de-trabajo-1-820x599.png 820w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure>\n\n\n\n<p>De m\u00eame, lorsqu&#039;un utilisateur est pr\u00eat \u00e0 acheter, il peut voir des annotations qui les aident \u00e0 prendre une d\u00e9cision d&#039;achat avec de bonnes informations. Par exemple, un annonceur peut mettre en \u00e9vidence &quot;Livraison rapide et gratuite&quot; dans la recherche Google (disponible uniquement aux \u00c9tats-Unis). De cette mani\u00e8re, les annonceurs qui affichent activement cette fonctionnalit\u00e9 peuvent appara\u00eetre plus de fois devant leurs acheteurs potentiels.<\/p>\n\n\n\n<p>Gr\u00e2ce aux campagnes Shopping intelligentes, vous pouvez \u00e9galement mettre en avant les promotions de vos produits pour persuader vos consommateurs ult\u00e9rieurement d&#039;acheter vos produits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"448\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-8.png\" alt=\"\" class=\"wp-image-4986\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-8.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-8-300x150.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-8-768x384.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-8-806x403.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-8-558x279.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-8-655x328.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-8-820x410.png 820w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<p>Les campagnes Shopping intelligentes peuvent \u00eatre adapt\u00e9es \u00e0 vos objectifs en tant qu&#039;annonceur, que vous souhaitiez augmenter vos revenus, attirer plus de clients ou am\u00e9liorer vos ventes. C&#039;est pourquoi je vous recommande de lancer une campagne et d&#039;essayer les outils vid\u00e9o disponibles, les images de produits immersives et les offres sp\u00e9ciales car ils vous aideront s\u00fbrement \u00e0 faciliter le processus de d\u00e9couverte de vos produits et donc \u00e0 am\u00e9liorer vos ventes en ligne.<\/p>","protected":false},"excerpt":{"rendered":"<p>La forma en que las personas compran est\u00e1 en constante evoluci\u00f3n y cambio, acompa\u00f1ando las condiciones din\u00e1micas del mercado. Un ejemplo de ello es la tendencia hacia las compras online generada durante la pandemia y que se espera que se mantenga en alguna medida, incluso despu\u00e9s de finalizadas las medidas de distanciamiento social.&nbsp; En la&hellip;<\/p>","protected":false},"author":1,"featured_media":4988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-4982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Incrementa tus ventas con las nuevas funciones para campa\u00f1as Inteligentes de Shopping - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/augmente-les-fonctions-de-vente-smart-bells-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Incrementa tus ventas con las nuevas funciones para campa\u00f1as Inteligentes de Shopping - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La forma en que las personas compran est\u00e1 en constante evoluci\u00f3n y cambio, acompa\u00f1ando las condiciones din\u00e1micas del mercado. Un ejemplo de ello es la tendencia hacia las compras online generada durante la pandemia y que se espera que se mantenga en alguna medida, incluso despu\u00e9s de finalizadas las medidas de distanciamiento social.&nbsp; En la&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/augmente-les-fonctions-de-vente-smart-bells-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-13T14:46:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-13T14:46:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/incrementa-ventas-funciones-campanas-inteligentes-shopping\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/incrementa-ventas-funciones-campanas-inteligentes-shopping\/\",\"name\":\"Incrementa tus ventas con las nuevas funciones para campa\u00f1as Inteligentes de Shopping - 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