{"id":4989,"date":"2020-11-16T17:30:10","date_gmt":"2020-11-16T20:30:10","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4989"},"modified":"2020-11-16T17:30:12","modified_gmt":"2020-11-16T20:30:12","slug":"vuelve-alcance-organico-instagram","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/publicites-facebook\/retour-bio-instagram-scope\/","title":{"rendered":"L&#039;\u00e8re de la port\u00e9e organique revient sur Instagram"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-1024x678.png\" alt=\"\" class=\"wp-image-4990\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-1024x678.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-300x199.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-768x508.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-1116x738.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-806x533.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-558x369.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-655x433.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-820x543.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Afin d&#039;encourager les utilisateurs d&#039;Instagram \u00e0 passer plus de temps sur la plate-forme, le r\u00e9seau social a ouvert le flux ou le mur d&#039;accueil afin que les utilisateurs, en plus de voir le contenu des comptes qu&#039;ils suivent, puissent continuer \u00e0 voir le contenu des publicit\u00e9s et autres comptes sugg\u00e9r\u00e9s. De cette fa\u00e7on, le flux instagram devient infini, ressemblant \u00e0 celui de Reels ou Tik Tok o\u00f9 le contenu ne se termine jamais.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Les publications sugg\u00e9r\u00e9es appara\u00eetront sur les murs des utilisateurs et seront enti\u00e8rement li\u00e9es aux types de comptes et de contenu d\u00e9j\u00e0 suivis. Cette fonction ne sera disponible que pour les publications g\u00e9n\u00e9r\u00e9es dans le flux, sans m\u00e9langer les Reels ou IGTV. Les publications sugg\u00e9r\u00e9es sont diff\u00e9rentes de ce que les utilisateurs peuvent trouver dans l&#039;onglet Explorer car le mod\u00e8le avec lequel ils travaillent est diff\u00e9rent.<\/p>\n\n\n\n<p>Ce changement est attribu\u00e9 au fait que le mode de fonctionnement de Tik Tok offre une relation de contenu en continu et sans aucune limite, dans laquelle les contenus des comptes suivis ou non se m\u00e9langent. Cela rend la port\u00e9e organique de cette plate-forme tr\u00e8s \u00e9lev\u00e9e, permettant aux utilisateurs avec peu d&#039;abonn\u00e9s de cr\u00e9er des vid\u00e9os faciles \u00e0 visionner et m\u00eame devenir c\u00e9l\u00e8bres presque instantan\u00e9ment.<\/p>\n\n\n\n<p>Cette fa\u00e7on d&#039;agir de cette plate-forme a permis \u00e0 ses utilisateurs de passer des heures et des heures dans l&#039;application, devenant une plate-forme tr\u00e8s r\u00e9ussie.<\/p>\n\n\n\n<p>Si vous \u00eates une entreprise et investissez r\u00e9guli\u00e8rement dans un mod\u00e8le au sein de cette plateforme, gardez deux choses \u00e0 l&#039;esprit:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>\u00c9tant donn\u00e9 que la port\u00e9e organique peut augmenter en raison du fait que les utilisateurs de la plateforme passent plus de temps \u00e0 explorer les comptes sur leurs murs, je vous recommande de renforcer votre strat\u00e9gie de contenu afin que vos publications attirent encore plus l&#039;attention de votre public et se d\u00e9marquent. Pour sa qualit\u00e9.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"2\"><li>Il est probable qu&#039;avec l&#039;augmentation de la port\u00e9e organique, l&#039;espace dans lequel vos annonces peuvent \u00eatre affich\u00e9es augmentera \u00e9galement, je vous recommande donc de maintenir vos campagnes et de ne pas vous fier uniquement au contenu organique, car il pourrait \u00e9ventuellement ne pas \u00eatre d\u00e9couvert par votre public seul.<\/li><\/ol>\n\n\n\n<p>Je vous recommande de garder ces deux pr\u00e9misses \u00e0 l&#039;esprit et je vous invite \u00e0 partager dans les commentaires comment la variation des interactions de vos publications a \u00e9t\u00e9, avec l&#039;arriv\u00e9e de ce changement.<\/p>\n\n\n\n<p>Cr\u00e9dit d&#039;image: Instagram<\/p>","protected":false},"excerpt":{"rendered":"<p>Con el fin de incentivar a que los usuarios de Instagram pasen m\u00e1s tiempo en la plataforma, la red social ha abierto el feed o muro de inicio para que los usuarios, adem\u00e1s de ver el contenido de las cuentas que siguen, pueda seguir viendo el contenido de anuncios y de otras cuentas sugeridas. De&hellip;<\/p>","protected":false},"author":1,"featured_media":4991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-4989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vuelve la era del alcance org\u00e1nico a Instagram - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/facebook-anzeigen\/back-organic-instagram-scope\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vuelve la era del alcance org\u00e1nico a Instagram - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Con el fin de incentivar a que los usuarios de Instagram pasen m\u00e1s tiempo en la plataforma, la red social ha abierto el feed o muro de inicio para que los usuarios, adem\u00e1s de ver el contenido de las cuentas que siguen, pueda seguir viendo el contenido de anuncios y de otras cuentas sugeridas. 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