{"id":499,"date":"2010-01-27T21:47:17","date_gmt":"2010-01-28T00:47:17","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=499"},"modified":"2010-01-27T21:47:17","modified_gmt":"2010-01-28T00:47:17","slug":"un-articulo-al-dia-un-trabajo-sucio-pero-alguien-debe-hacerlo","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/un-objet-par-jour-un-sale-boulot-mais-quelquun-doit-le-faire\/","title":{"rendered":"Un article par jour: un sale boulot, mais quelqu&#039;un doit le faire"},"content":{"rendered":"<p>Hier j&#039;\u00e9tais sur le point de n&#039;\u00e9crire aucun article car j&#039;\u00e9tais fatigu\u00e9 de r\u00e9fl\u00e9chir et il \u00e9tait d\u00e9j\u00e0 assez tard, cependant je m&#039;engage \u00e0 \u00e9crire au moins un article par jour sur mon blog.<\/p>\n<p>Cet engagement d&#039;un article par jour m&#039;a fait \u00e9crire quelque chose de court, peu r\u00e9fl\u00e9chi et d\u00e9tendu ... <strong>C&#039;\u00c9TAIT TR\u00c8S SUCC\u00c8S!<\/strong><\/p>\n<p>Il n&#039;est pas toujours n\u00e9cessaire que nous \u00e9crivions des articles tr\u00e8s complexes ou que \u00ab\u00e9clairent\u00bb le lecteur, la coh\u00e9rence et l&#039;engagement sont bien plus importants, cela ne veut pas dire que nous devons toujours \u00e9crire des b\u00eatises, cela signifie que nous devons savoir doser nos articles .<\/p>\n<p><strong>La seule fa\u00e7on de trouver votre propre rythme est de pratiquer constamment et d&#039;exiger de vous-m\u00eame cet article un jour.<\/strong><\/p>\n<p>Le meilleur conseil marketing que j&#039;ai lu est: &quot;Montrez vos fesses \u00e0 votre public et gardez-les l\u00e0 ... beaucoup de gens remontent leur pantalon et s&#039;enfuient&quot;, si nous esp\u00e9rons avoir la meilleure id\u00e9e au monde \u00e0 \u00e9crire, il c&#039;est tr\u00e8s difficile pour nous de le faire r\u00e9guli\u00e8rement.<\/p>\n<p><strong>Un blog sans r\u00e9gularit\u00e9 ne fonctionne pas, il ne faut pas se faire oublier par notre public ou \u00eatre class\u00e9 comme: \u00abCe blog qui est mis \u00e0 jour de temps en temps\u00bb.<\/strong><\/p>\n<p>Il est difficile de s&#039;y conformer et pour diff\u00e9rentes raisons on peut arr\u00eater d&#039;\u00e9crire pendant un ou plusieurs jours, mais l&#039;attitude doit pr\u00e9valoir sur le conformisme ... arr\u00eatez d&#039;\u00e9crire seulement si vous avez une bonne raison, sinon les mains sur le clavier.<\/p>\n<p><strong>Que \u00e9crire quand on est fatigu\u00e9 de d\u00e9velopper un sujet profond ou de beaucoup r\u00e9fl\u00e9chir?<\/strong><\/p>\n<p><strong>1) Humour: <\/strong>Personnellement, j&#039;essaie toujours de trouver un c\u00f4t\u00e9 amusant \u00e0 ce que je fais, aux attitudes de certains clients, \u00e0 relier les acronymes \u00e0 d&#039;autres significations, etc.<\/p>\n<p>Les articles d&#039;humour sont faciles \u00e0 \u00e9crire et ont tendance \u00e0 \u00eatre tr\u00e8s r\u00e9ussis, apr\u00e8s tout, la seule chose sur laquelle les gens sont d&#039;accord, c&#039;est que nous aimons tous rire ... beaucoup mieux si nous ajoutons un message ou un enseignement concernant notre sujet entre les deux.<\/p>\n<p><strong>2) Opinion personnelle sur l&#039;actualit\u00e9:<\/strong> Parcourir les sites d&#039;actualit\u00e9s peut nous donner des id\u00e9es sur ce sur quoi \u00e9crire, mais plus important encore\u2026 quand nous lisons une actualit\u00e9, nous nous forgeons toujours notre propre opinion dans notre t\u00eate.<\/p>\n<p>Si cette nouvelle est li\u00e9e \u00e0 ce que nous \u00e9crivons, nous avons d\u00e9j\u00e0 par o\u00f9 commencer.<\/p>\n<p><strong>3) Conseils courts:<\/strong> Un article n&#039;est pas meilleur pour \u00eatre plus long, souvent une petite p\u00e9pite d&#039;or suffit largement (d&#039;o\u00f9 le succ\u00e8s du blog de Seth Godin).<\/p>\n<p>Quelque chose d&#039;int\u00e9ressant vous est-il arriv\u00e9 au travail? Avez-vous eu une id\u00e9e originale m\u00eame si elle n&#039;est pas encore bien form\u00e9e? Voyez-vous que beaucoup de gens font la m\u00eame erreur?<\/p>\n<p>La r\u00e9ponse \u00e0 l&#039;une de ces questions peut \u00eatre un bon article.<\/p>\n<p><strong>4) Interagissez avec les contacts Twitter \/ Facebook:<\/strong> Abordez-les et demandez-leur quels sont leurs sujets d&#039;int\u00e9r\u00eat, o\u00f9 ils ont des doutes, comment vous pouvez les aider.<\/p>\n<p>Si vous offrez de l&#039;aide, personne ne refusera de vous dire ce dont il a besoin et la conversation peut devenir un bon mat\u00e9riau pour un article sans que vous ne vous en rendiez compte.<\/p>\n<p>Une fois que nous \u00e9crivons r\u00e9guli\u00e8rement chaque jour, cela devient plus facile, c&#039;est comme faire de l&#039;exercice, c&#039;est haineux jusqu&#039;\u00e0 ce que vous en fassiez partie de votre routine quotidienne ou que vous appreniez \u00e0 en profiter.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ayer estuve a punto de no escribir ning\u00fan art\u00edculo por el hecho de que estaba muerto de cansancio como para pensar y ya era bastante tarde, sin embargo estoy comprometido a escribir por lo menos un art\u00edculo al d\u00eda en mi blog. Este compromiso de un art\u00edculo al d\u00eda hizo que escriba algo breve, poco&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[27],"class_list":["post-499","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-blogging"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un Art\u00edculo al d\u00eda: Un trabajo sucio, pero alguien debe hacerlo - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Consejos para Bloggers: C\u00f3mo aprender a escribir todos los d\u00edas y encontrar inspiraci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/digital-marketing\/an-item-a-day-a-dirty-job-but-someone-must-do-it\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un Art\u00edculo al d\u00eda: Un trabajo sucio, pero alguien debe hacerlo - 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