{"id":502,"date":"2010-01-29T03:02:40","date_gmt":"2010-01-29T06:02:40","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=502"},"modified":"2010-01-29T03:02:40","modified_gmt":"2010-01-29T06:02:40","slug":"adwords-5-consejos-para-mejorar-el-quality-score","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-5-conseils-pour-ameliorer-le-score-de-qualite\/","title":{"rendered":"AdWords: 5 conseils pour am\u00e9liorer le niveau de qualit\u00e9"},"content":{"rendered":"

Selon Google, le niveau de qualit\u00e9 est la mesure qu'ils utilisent pour analyser la pertinence de nos publicit\u00e9s en fonction de notre site, en termes simples ... Si vous faites de la publicit\u00e9 pour de la nourriture pour chat, ne vendez pas de nourriture pour chien sur votre site Web.<\/strong><\/p>\n

Le niveau de qualit\u00e9 ou \u00abindice de qualit\u00e9\u00bb affecte le co\u00fbt par clic de vos annonces, les positions qu'elles occupent et m\u00eame si nous avons un niveau de qualit\u00e9 tr\u00e8s faible, nos annonces peuvent \u00eatre rejet\u00e9es.<\/p>\n

Ce facteur est TR\u00c8S important lors de l'optimisation d'une campagne et pour que notre client obtienne un meilleur retour sur investissement.<\/p>\n

Alors maintenant, nous allons voir 5 conseils pour am\u00e9liorer notre niveau de qualit\u00e9 ou \u00abindice de qualit\u00e9\u00bb<\/strong><\/p>\n

1) S\u00e9parez les mots cl\u00e9s en groupes d'annonces sp\u00e9cifiques<\/strong><\/p>\n

Une erreur tr\u00e8s fr\u00e9quente est g\u00e9n\u00e9ralement de cr\u00e9er des groupes d'annonces qui ne sont pas tr\u00e8s cibl\u00e9s et assez dispers\u00e9s, l'id\u00e9e est de cr\u00e9er des groupes d'annonces plus cibl\u00e9s et sp\u00e9cifiques \u00e0 un seul \u00e9l\u00e9ment, \u00e0 ne pas m\u00e9langer par exemple: "Vendre sur Internet" "Publicit\u00e9 sur Internet" dans le m\u00eame groupe d'annonces.<\/p>\n

Je ne parle pas non plus de ridiculiser un groupe d'annonces pour chaque mot cl\u00e9, mais des groupes d'annonces sp\u00e9cifiques fonctionnent beaucoup mieux.<\/p>\n

2) Cr\u00e9ez des publicit\u00e9s pertinentes<\/strong><\/p>\n

Si nous s\u00e9parons les mots cl\u00e9s li\u00e9s \u00e0 "Vendre sur Internet" et "Publicit\u00e9 sur Internet" en deux groupes d'annonces, les annonces de chaque groupe d'annonces doivent \u00eatre sp\u00e9cifiques \u00e0 cet objectif.<\/p>\n

Les annonces du groupe d'annonces "Vendre sur Internet" doivent avoir un titre, un texte et une URL \u00e0 afficher en cons\u00e9quence, diff\u00e9rents des annonces du groupe "Publicit\u00e9 sur Internet".<\/p>\n

3) Ajouter des balises m\u00e9ta<\/strong><\/p>\n

Par exemple, nous devons ajouter la m\u00e9ta-description en pensant aux mots cl\u00e9s qui fonctionnent le mieux pour la campagne, \u00e0 la fois en CTR et en conversions.<\/p>\n

Un autre conseil tr\u00e8s utile consiste \u00e0 utiliser les mots-cl\u00e9s les plus descriptifs et les plus performants de notre titre.<\/p>\n

4) Assurez-vous que nous sommes pertinents<\/strong><\/p>\n

Nous devons \u00eatre pertinents par rapport au sujet pour lequel nous voulons nous promouvoir, pour cela il est tr\u00e8s utile d'utiliser l'option "Contenu du site Web" du G\u00e9n\u00e9rateur de mots cl\u00e9s externe<\/a>.<\/p>\n

\"\"<\/a><\/p>\n

Cet outil nous aide \u00e0 savoir dans quelles cat\u00e9gories nous sommes catalogu\u00e9s selon Google, plus nous sommes li\u00e9s aux mots-cl\u00e9s pour lesquels nous voulons nous promouvoir, nous verrons de meilleurs r\u00e9sultats gr\u00e2ce \u00e0 l'indice de qualit\u00e9.<\/p>\n

5) Optimiser les annonces<\/strong><\/p>\n

Faire des tests fractionn\u00e9s de diff\u00e9rents styles d'annonces est tr\u00e8s important pour savoir quels types d'annonces se convertissent le mieux avec un certain public, l'id\u00e9e est d'utiliser diff\u00e9rents verbes et appels \u00e0 l'action.<\/p>\n

Il s'agit d'une comp\u00e9tition entre nos diff\u00e9rentes annonces o\u00f9 seuls les meilleurs survivent, cela nous aide \u00e0 am\u00e9liorer notre CTR g\u00e9n\u00e9ral et avec lui les positions moyennes et le CPC.<\/p>","protected":false},"excerpt":{"rendered":"

Seg\u00fan Google el Quality Score es la medida que utilizan para analizar la relevancia de nuestros anuncios de acuerdo a nuestro sitio, puesto en palabras simples… si hac\u00e9s un anuncio de comida para gatos, no vendas comida para perros en tu p\u00e1gina web. El Quality Score o \u00ab\u00edndice de calidad\u00bb afecta el costo por click…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[31,14,10],"class_list":["post-502","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-asesoramiento-online-empresas","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"\nAdwords: 5 Consejos para mejorar el Quality Score - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: 5 Consejos para mejorar el Quality Score. 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