{"id":5085,"date":"2021-02-19T08:11:51","date_gmt":"2021-02-19T11:11:51","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=5085"},"modified":"2021-02-19T08:11:52","modified_gmt":"2021-02-19T11:11:52","slug":"avances-privacidad-mediciones-youtube","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/apercus-mesures-de-confidentialite-youtube\/","title":{"rendered":"Progr\u00e8s en mati\u00e8re de confidentialit\u00e9 pour les mesures YouTube"},"content":{"rendered":"<p>En octobre 2019, Google a annonc\u00e9 qu&#039;il continuerait de prendre des mesures pour r\u00e9duire le nombre de pixels autoris\u00e9s sur YouTube et \u00e0 son tour investir dans sa plate-forme de mesure appel\u00e9e Ads Data Hub.&nbsp;<\/p>\n\n\n\n<p>Cet outil d&#039;analyse offre 3 avantages principaux:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u00e9curit\u00e9 dans l&#039;utilisation des informations utilisateur en am\u00e9liorant les contr\u00f4les de confidentialit\u00e9 et en y ajoutant des informations Google avant que ces donn\u00e9es ne quittent le cloud de la plate-forme publicitaire.&nbsp;<\/li><li>\u00c9tant donn\u00e9 que Ad Data Hub n&#039;est pas aliment\u00e9 par des pixels, il permet aux annonceurs d&#039;acc\u00e9der \u00e0 des mesures et des statistiques sur les performances de leurs campagnes sur tous les sites, y compris les applications mobiles, YouTube, Google Ads et Display &amp; Video 360.&nbsp;<\/li><li>Enfin, Ad Data Hub pr\u00e9pare le terrain pour des mesures plus s\u00e9curis\u00e9es sur YouTube, permettant aux annonceurs d&#039;obtenir des rapports tiers conformes aux politiques de confidentialit\u00e9 de la plate-forme.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Mesure du hub de donn\u00e9es publicitaires<\/strong><\/p>\n\n\n\n<p>Ads Data Hub investit dans les performances des m\u00e9triques au sein de la plate-forme, c&#039;est pourquoi il a obtenu une accr\u00e9ditation Media Rating Council (MRC) pour identifier le trafic non valide ainsi que les impressions d&#039;annonces vid\u00e9o filtr\u00e9es et rendues et les vues visibles et TrueView g\u00e9n\u00e9r\u00e9es via les donn\u00e9es publicitaires. API et interface utilisateur Hub.&nbsp;<\/p>\n\n\n\n<p>L&#039;accr\u00e9ditation couvre les ordinateurs, les sites Web et les applications mobiles, les partenaires publicitaires YouTube et Google Video sur Google, Display &amp; Video 360 et YouTube Reserve. Il comprend \u00e9galement les processus utilis\u00e9s pour trouver des identifiants d&#039;audience uniques.&nbsp;<\/p>\n\n\n\n<p><strong>Mesure par un tiers<\/strong><\/p>\n\n\n\n<p>Au cours de l&#039;ann\u00e9e derni\u00e8re, Google a travaill\u00e9 avec diff\u00e9rents partenaires de mesure pour migrer leurs services vers la plate-forme Ads Data Hub. \u00c0 ce jour, Oracle&#039;s Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Nielsen et Moat ont termin\u00e9 la migration et sont pass\u00e9s \u00e0 des rapports bas\u00e9s sur Ads Data Hub. De plus, ces partenaires de mesure s&#039;ajoutent \u00e0 la liste des tiers qui fournissent d\u00e9j\u00e0 des informations sur YouTube.<\/p>\n\n\n\n<p><strong>conclusion<\/strong><\/p>\n\n\n\n<p>Google cherche \u00e0 cr\u00e9er un \u00e9cosyst\u00e8me de collecte et de mesure de donn\u00e9es sain, dans un souci de confidentialit\u00e9 des utilisateurs. C&#039;est pour cette raison qu&#039;il prend toutes les pr\u00e9cautions, y compris l&#039;accr\u00e9ditation aupr\u00e8s du MRC et la migration de tous ses partenaires dans le monde, afin que les annonceurs disposent de meilleurs rapports et statistiques, en prenant soin de leur nouvelle priorit\u00e9, qui est le soin de l&#039;information de les utilisateurs.<\/p>","protected":false},"excerpt":{"rendered":"<p>En Octubre de 2019 Google anunci\u00f3 que continuar\u00eda tomando acciones para reducir la cantidad de pixeles permitidos en YouTube y a su vez invertir en su plataforma de mediciones llamada Ads Data Hub.&nbsp; Esta herramienta de analytics provee 3 principales beneficios: Seguridad en el uso de la informaci\u00f3n de los usuarios al mejorar la verificaciones&hellip;<\/p>","protected":false},"author":1,"featured_media":5087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-5085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avances en la privacidad para las mediciones en YouTube - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/marketing-digital\/visualizacoes-privacidade-medidas-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avances en la privacidad para las mediciones en YouTube - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"En Octubre de 2019 Google anunci\u00f3 que continuar\u00eda tomando acciones para reducir la cantidad de pixeles permitidos en YouTube y a su vez invertir en su plataforma de mediciones llamada Ads Data Hub.&nbsp; 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