{"id":5103,"date":"2021-03-08T09:55:34","date_gmt":"2021-03-08T12:55:34","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=5103"},"modified":"2021-03-08T09:55:36","modified_gmt":"2021-03-08T12:55:36","slug":"enlaces-historias-linkedin-opcion-deslizar","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/liens-histoires-linkedin-option-swipe\/","title":{"rendered":"Ajoutez des liens vers vos histoires LinkedIn avec l&#039;option \u00abglisser\u00bb"},"content":{"rendered":"<p>LinkedIn Stories a la possibilit\u00e9 de cr\u00e9er un lien vers un autre site Web avec la fonction de balayage, qui fonctionne de la m\u00eame mani\u00e8re que l&#039;option Instagram Stories.<\/p>\n\n\n\n<p>Cela signifie que les utilisateurs \u00e9ligibles pourront connecter un lien de leur choix, cr\u00e9ant ainsi une nouvelle opportunit\u00e9 de g\u00e9n\u00e9rer du trafic vers votre page d&#039;entreprise.&nbsp;<\/p>\n\n\n\n<p>Ici, je vous montre un peu plus comment cela fonctionne et qui peut utiliser les liens dans les histoires LinkedIn.<\/p>\n\n\n\n<p><strong>Comment utiliser la fonction de balayage sur les histoires LinkedIn<\/strong><\/p>\n\n\n\n<p>Pour de nombreuses entreprises, LinkedIn peut \u00eatre un excellent outil pour attirer des clients potentiels. C&#039;est pour cette raison que les stories publi\u00e9es par le r\u00e9seau professionnel fin 2020 sont un excellent moyen de booster le trafic vers votre site web.<\/p>\n\n\n\n<p>Que vous ayez une offre d&#039;emploi, un article de blog, votre site Web ou autre chose, vous pouvez mieux capter l&#039;attention de votre public.<\/p>\n\n\n\n<p>Voici les \u00e9tapes pour cr\u00e9er un lien \u00e0 partir d&#039;une histoire sur LinkedIn:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Commencez \u00e0 cr\u00e9er une histoire en ajoutant une photo ou une vid\u00e9o.&nbsp;<\/li><li>Cliquez sur l&#039;ic\u00f4ne en haut de l&#039;\u00e9cran sur l&#039;ic\u00f4ne de lien (qui ressemble \u00e0 une cha\u00eene)<\/li><li>Ajoutez l&#039;URL dans la section &quot;Ajouter un lien&quot;<\/li><li>S\u00e9lectionnez le bouton avec l&#039;appel \u00e0 l&#039;action appropri\u00e9.&nbsp;<\/li><li>Cliquez sur &quot;terminer&quot;<\/li><li>Cliquez sur &quot;partager votre histoire&quot;<\/li><\/ul>\n\n\n\n<p>Pour que vos utilisateurs acc\u00e8dent \u00e0 la bonne page, vous avez la possibilit\u00e9 de pr\u00e9visualiser le lien avant qu&#039;il ne soit public.&nbsp;<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement cr\u00e9er des histoires LinkedIn \u00e0 partir de l&#039;application o\u00f9 vous pouvez utiliser l&#039;appareil photo de l&#039;application ou t\u00e9l\u00e9charger une image \u00e0 partir de votre biblioth\u00e8que d&#039;images.&nbsp;<\/p>\n\n\n\n<p>Comme d&#039;autres applications de m\u00e9dias sociaux, les histoires restent actives pendant 24 heures et le contenu vid\u00e9o est limit\u00e9 \u00e0 20 secondes.&nbsp;<\/p>\n\n\n\n<p><strong>Qui peut utiliser les liens dans leurs histoires<\/strong><\/p>\n\n\n\n<p>La cr\u00e9ation de liens est disponible pour toutes les pages LinkedIn. Cette fonctionnalit\u00e9 est disponible pour tous les utilisateurs de la plateforme tant qu&#039;ils r\u00e9pondent aux crit\u00e8res suivants:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Avoir au moins 5000 connexions ou abonn\u00e9s.<\/li><li>Ayez le bouton de suivi comme principal appel \u00e0 l&#039;action sur votre profil, au lieu du bouton de connexion.&nbsp;<\/li><\/ul>\n\n\n\n<p>La modification du bouton d&#039;appel \u00e0 l&#039;action sur un profil LinkedIn peut \u00eatre effectu\u00e9e dans la section Confidentialit\u00e9 des param\u00e8tres. .&nbsp;<\/p>\n\n\n\n<p><strong>conclusion<\/strong><\/p>\n\n\n\n<p>L&#039;utilisation de ce nouvel outil vous permet de g\u00e9n\u00e9rer un nouveau trafic vers votre site Web, qui, lorsqu&#039;il provient d&#039;un r\u00e9seau comme LinkedIn, peut g\u00e9n\u00e9rer un grand mouvement dans vos conversions ou \u00e0 l&#039;image de votre entreprise.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Gardez \u00e0 l&#039;esprit que pour utiliser cet outil, vous devez avoir au moins 5000 contacts, tandis que sur Instagram, vous devez avoir 10000 abonn\u00e9s. Cette exigence permet aux utilisateurs de r\u00e9pondre beaucoup plus facilement aux crit\u00e8res d&#039;utilisation de cette fonctionnalit\u00e9.&nbsp;<\/p>\n\n\n\n<p>Enfin, il est prouv\u00e9 que pour LinkedIn, il est important de ne pas se laisser distancer dans l&#039;utilisation des stories, puisque les utilisateurs ont montr\u00e9 leur int\u00e9r\u00eat pour ce format de contenu. Je vous recommande \u00e9galement de faire de m\u00eame et de rejoindre cette vague et ainsi de profiter de tout le potentiel que cet outil peut vous offrir.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Las historias de LinkedIn tienen la habilidad de generar un enlace hacia otro sitio web con la funci\u00f3n de deslizar, la cual trabaja de manera similar a la opci\u00f3n de las historias de Instagram. Esto significa que los usuarios que cumplan con los requisitos podr\u00e1n conectar un enlace de su elecci\u00f3n, lo que crea una&hellip;<\/p>","protected":false},"author":1,"featured_media":5105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,1],"tags":[],"class_list":["post-5103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-directads","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\u00f1ade enlaces a tus historias de LinkedIn con la opci\u00f3n de \u201cdeslizar\u201d - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/digital-marketing\/links-stories-linkedin-option-swipe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\u00f1ade enlaces a tus historias de LinkedIn con la opci\u00f3n de \u201cdeslizar\u201d - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Las historias de LinkedIn tienen la habilidad de generar un enlace hacia otro sitio web con la funci\u00f3n de deslizar, la cual trabaja de manera similar a la opci\u00f3n de las historias de Instagram. Esto significa que los usuarios que cumplan con los requisitos podr\u00e1n conectar un enlace de su elecci\u00f3n, lo que crea una&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/digital-marketing\/links-stories-linkedin-option-swipe\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-08T12:55:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-08T12:55:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/links-stories-linkedin-option-swipe\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/links-stories-linkedin-option-swipe\/\",\"name\":\"A\u00f1ade enlaces a tus historias de LinkedIn con la opci\u00f3n de \u201cdeslizar\u201d - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/links-stories-linkedin-option-swipe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/links-stories-linkedin-option-swipe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/1-1.jpg\",\"datePublished\":\"2021-03-08T12:55:34+00:00\",\"dateModified\":\"2021-03-08T12:55:36+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/links-stories-linkedin-option-swipe\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/digital-marketing\/links-stories-linkedin-option-swipe\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/links-stories-linkedin-option-swipe\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/1-1.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2021\/01\/1-1.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/links-stories-linkedin-option-swipe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A\u00f1ade enlaces a tus historias de LinkedIn con la opci\u00f3n de \u201cdeslizar\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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