"Chaque fois que vous vous trouvez du c\u00f4t\u00e9 de la majorit\u00e9, il est temps de faire une pause et de r\u00e9fl\u00e9chir." - Mark Twain<\/p>\n
Franchement, ma ch\u00e8re, je m'en fous. - Emport\u00e9 par le vent<\/p>\n
""Tout est relatif." - Albert Einstein<\/p>\n
"Dites-moi et j'oublie, apprenez-moi et je me souviens, impliquez-moi et j'apprends." - Benjamin Franklin<\/p>\n
"Celui qui ne se pardonne rien m\u00e9rite que nous lui pardonnions tout." - Confucius<\/p>\n
"Le stylo est plus fort que l'\u00e9p\u00e9e." et "Le temps, c'est de l'argent". - Edward Bulwer-Lytton<\/p>\n
"Il y a des hommes qui semblent n'avoir qu'une id\u00e9e et c'est dommage que ce soit faux." - Charles Dickens<\/p>\n
"Je suis ton p\u00e8re." - Dark Vador<\/p>\n
"La vie est comme une bo\u00eete de chocolats, on ne sait jamais ce qui va t'arriver." - Forrest Gump<\/p><\/blockquote>\n
Bien que les styles, les temps et les messages des phrases soient TR\u00c8S diff\u00e9rents et que m\u00eame un couple ait \u00e9t\u00e9 dit par des personnages de fiction, ils nous font savoir qui ils sont d\u00e8s que nous les \u00e9coutons et ils sont rest\u00e9s dans l'histoire \u00e0 leur propre m\u00e9rite.<\/p>\n
Ce qui a rendu ces phrases si c\u00e9l\u00e8bres, c'est qu'elles condensent en quelques mots toute une id\u00e9e ou un argument<\/strong> sur lequel on pourrait \u00e9tendre tout un livre, une vie ou un film ... en fait, ces phrases rentrent dans un tweet et ont \u00e9t\u00e9 immortalis\u00e9es.<\/p>\nC'est la magie de l'\u00e9criture dont il faut savoir profiter lors de la cr\u00e9ation de landing pages, de publicit\u00e9s PPC, de split testing, etc. et se poser la question: "Pourriez-vous condenser tout cela en une seule phrase?"<\/strong><\/p>\nLa seule fa\u00e7on d'apprendre \u00e0 \u00e9crire est d'\u00e9crire (pardonnez la redondance) donc nous ne devons jamais nous reposer sur nos lauriers ou penser qu'il suffit de savoir \u00e9crire pour bien \u00e9crire.<\/p>\n
Le temps d'attention sur Internet est court, il faut pouvoir exprimer l'int\u00e9gralit\u00e9 de notre argumentation en une phrase<\/strong><\/p>","protected":false},"excerpt":{"rendered":"Hoy gracias al newsletter de Perry Marshall me lleg\u00f3 un art\u00edculo que me hizo pensar y creo que vale la pena compartir las conclusiones. El art\u00edculo era sobre esas \u00abjoyas\u00bb de la redacci\u00f3n que cambian el curso de la historia. Perry Marshall es un experto en Adwords y redacci\u00f3n, les recomiendo que lo sigan en…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,4],"tags":[136,14],"class_list":["post-537","post","type-post","status-publish","format-standard","hentry","category-copywriting","category-ppc-google-ads","tag-copywriting","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\n
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