{"id":548,"date":"2010-02-05T21:39:21","date_gmt":"2010-02-06T00:39:21","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=548"},"modified":"2010-02-05T21:41:48","modified_gmt":"2010-02-06T00:41:48","slug":"5-mega-tendencias-de-marketing-que-no-podemos-ignorar","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/5-mega-tendances-marketing-que-nous-ne-pouvons-pas-ignorer\/","title":{"rendered":"5 m\u00e9ga tendances marketing que nous ne pouvons ignorer"},"content":{"rendered":"

Ceci est un article original de Adam Kleinberg<\/a> sur les m\u00e9ga tendances du marketing que nous ne pouvons ignorer, mais tout d'abord.<\/p>\n

Qu'est-ce qu'une m\u00e9ga tendance?<\/strong><\/p>\n

Comme son nom l'indique, c'est une TRES grosse tendance ... en fait, ce sont ces types de tendances qui finissent par convertir compl\u00e8tement le march\u00e9 et fixer les nouvelles r\u00e8gles du jeu.<\/p>\n

Voici donc 5 m\u00e9ga tendances qui changent d\u00e9j\u00e0 le monde MAINTENANT<\/strong><\/p>\n

1) Collaboration de masse<\/strong><\/p>\n

Dans le livre \u00abWikinomics: Comment la collaboration de masse change tout\u00bb, Don Tapscott et Anthony D. Williams parlent d'un nouveau mod\u00e8le \u00e9conomique o\u00f9 les entreprises profitent du monde collaboratif pour promouvoir l'innovation.<\/p>\n

Les exemples les plus clairs de ce mod\u00e8le nous sautent \u00e0 la t\u00eate en une seconde: Facebook, Youtube, Twitter, etc.<\/p>\n

La marque qui comprend le mieux le concept:<\/strong> Manzana.<\/p>\n

Le succ\u00e8s des produits Apple comme l'iPhone est d\u00fb \u00e0 la collaboration massive de d\u00e9veloppeurs qui cr\u00e9ent des applications puis les mettent en t\u00e9l\u00e9chargement sur iTunes.<\/p>\n

2) Connectivit\u00e9 constante<\/strong><\/p>\n

Il y a deux ou trois ans, vous \u00eates-vous connect\u00e9 une fraction du temps que vous vous connectez maintenant? Nous sommes connect\u00e9s \u00e0 Internet au travail, \u00e0 la maison et pratiquement partout o\u00f9 il y a un signal WIFI.<\/p>\n

La connectivit\u00e9 constante est l\u00e0 pour rester.<\/p>\n

3) Mondialisation: faire du monde un endroit plus petit<\/strong><\/p>\n

Les \u00e9conomies du monde sont \u00e9troitement li\u00e9es les unes aux autres et gr\u00e2ce \u00e0 la technologie, la g\u00e9ographie est d\u00e9sormais presque sans importance lorsqu'il s'agit de nouer des contacts commerciaux.<\/p>\n

La marque qui comprend le mieux le concept:<\/strong> Alibaba.com<\/a><\/p>\n

Ce site Web est utilis\u00e9 pour mettre en relation des petites, moyennes et grandes entreprises avec des fournisseurs et des fabricants du monde entier\u2026 Vous pouvez trouver des produits, des mat\u00e9riaux et des fabricants pour presque TOUT.<\/p>\n

4) M\u00e9fiance envers les grandes entreprises<\/strong><\/p>\n

Tout le chaos \u00e9conomique, social et presque tout type de chaos dans lequel nous vivons actuellement fait que l'on se m\u00e9fie facilement des intentions que les entreprises ont avec un ... Voulez-vous me vendre un service vraiment utile ou me ridiculiser?<\/strong><\/p>\n

Une campagne de marque bas\u00e9e sur la confiance peut \u00eatre un excellent investissement.<\/p>\n

La marque qui comprend le mieux le concept:<\/strong> Banque alli\u00e9e<\/p>\n

La banque anciennement connue sous le nom de GMAC a chang\u00e9 de nom et a lanc\u00e9 une campagne visant \u00e0 renforcer la confiance des gens en eux, nous pouvons voir une vid\u00e9o sur YouTube de l'une de leurs publicit\u00e9s:<\/p>\n

<\/embed><\/object><\/p>\n

5) Sentiment d'urgence global<\/strong><\/p>\n

De nombreuses marques reconnues ont aujourd'hui une campagne \u00abverte\u00bb pour soutenir des associations caritatives ou des entit\u00e9s \u00e9cologiques, la c\u00e9l\u00e8bre: \u00abPour chaque achat, X est revers\u00e9 \u00e0 la fondation Y\u00bb<\/p>\n

Mais ce n'est pas la m\u00e9gatendance ... la m\u00e9gatendance est le sentiment d'urgence de r\u00e9soudre les probl\u00e8mes du monde en utilisant les progr\u00e8s technologiques.<\/p>\n

La marque qui comprend le mieux le concept:<\/strong> IBM<\/p>\n

La campagne \u00abSmarter Planet\u00bb d'IBM propose d'utiliser la technologie, les innovations et l'intelligence pour r\u00e9soudre tous les probl\u00e8mes de gestion, tant des entreprises que des personnes aux pays.<\/p>\n

IBM propose de trouver des solutions intelligentes \u00e0 des probl\u00e8mes aussi divers que le trafic, les villes, l'\u00e9conomie, l'\u00e9ducation, l'alimentation, etc.<\/p>\n

Un fait tr\u00e8s int\u00e9ressant qu'ils donnent sur le site Smarter Planet:<\/strong><\/p>\n

Il y a soixante ans, nous pouvions cr\u00e9er une calorie alimentaire avec moins d'une demi-calorie de combustible fossile. Aujourd'hui, une seule calorie de nourriture dans un supermarch\u00e9 moderne n\u00e9cessite 10 calories de combustible fossile.<\/p><\/blockquote>\n

Vous pouvez voir le site Smarter Planet en espagnol ici: Une plan\u00e8te plus intelligente<\/a><\/p>\n

Ces m\u00e9ga tendances que nous venons de voir ne changent pas le monde ... elles l'ont d\u00e9j\u00e0 chang\u00e9 et avec un peu de vision on peut savoir en profiter.<\/p>","protected":false},"excerpt":{"rendered":"

Este es un art\u00edculo original de Adam Kleinberg sobre las Mega Tendencias del Marketing que no podemos ignorar, pero primero lo primero. Qu\u00e9 es una Mega Tendencia? Como su nombre lo indica, esto se trata de una tendencia MUY grande… de hecho este tipo de tendencias son las que terminan por convertir completamente al mercado…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10,46],"class_list":["post-548","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online","tag-tendencias-de-marketing"],"aioseo_notices":[],"yoast_head":"\n5 Mega Tendencias de Marketing que No Podemos Ignorar - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"5 Mega Tendencias de Marketing que No Podemos Ignorar: Tendencias que llegaron para quedarse en el mundo del Marketing Online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/marketing-digital\/5-mega-tendencias-de-marketing-que-nao-podemos-ignorar\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Mega Tendencias de Marketing que No Podemos Ignorar - 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