{"id":554,"date":"2010-02-07T14:25:34","date_gmt":"2010-02-07T17:25:34","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=554"},"modified":"2010-02-07T14:25:34","modified_gmt":"2010-02-07T17:25:34","slug":"el-presente-requiere-que-seas-una-navaja-suiza","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/le-present-exige-que-vous-soyez-un-couteau-suisse\/","title":{"rendered":"Le cadeau vous oblige \u00e0 \u00eatre un couteau suisse"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/02\/navaja-suiza.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-556\" title=\"couteau suisse\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/02\/navaja-suiza.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p>Derni\u00e8rement il semble \u00e0 la mode de se plaindre du SEM, cette semaine j&#039;ai lu article apr\u00e8s article de SEOs <span style=\"text-decoration: line-through;\">g\u00e9missements<\/span> d\u00e9battre du fait que les entrepreneurs sont plus dispos\u00e9s \u00e0 investir dans le SEM que dans le r\u00e9f\u00e9rencement.<\/p>\n<p>Plusieurs statistiques trompeuses sont m\u00eame devenues populaires selon lesquelles 90% de trafic provient des moteurs de recherche et que seuls 10% d&#039;investissement sont r\u00e9alis\u00e9s dans le r\u00e9f\u00e9rencement ... <strong>S&#039;il est vrai que 90% du trafic provient des moteurs de recherche, quel pourcentage de ce trafic pr\u00e9sente un int\u00e9r\u00eat commercial?<\/strong><\/p>\n<p>Je pense que si seulement le trafic ayant un int\u00e9r\u00eat imm\u00e9diat \u00e0 acheter quelque chose \u00e9tait pris en compte, les statistiques seraient beaucoup plus \u00e9quilibr\u00e9es.<\/p>\n<p><strong>Pourquoi les entrepreneurs pr\u00e9f\u00e8rent-ils investir dans le SEM?<\/strong><\/p>\n<p>Parce qu&#039;ils voient les r\u00e9sultats instantan\u00e9ment, si vous \u00eates SEO et que vous vous plaignez de \u00abl&#039;impatience\u00bb des employeurs qui pr\u00e9f\u00e8rent embaucher SEM plut\u00f4t que vos services, posez-vous cette question.<\/p>\n<p>Ach\u00e8teriez-vous un t\u00e9l\u00e9phone portable en 6 mensualit\u00e9s si vous ne voyez le t\u00e9l\u00e9phone portable qu&#039;\u00e0 la fin du 6\u00e8me mois et que le vendeur ne peut pas vous donner de garantie s&#039;il s&#039;agit d&#039;un iPhone, d&#039;un Black Berry ou d&#039;un ancien Nokia 1100?<\/p>\n<p>Un entrepreneur voit les choses de cette fa\u00e7on ... et pr\u00e9f\u00e8re d\u00e9penser plus d&#039;argent pour quelque chose de s\u00fbr, tant qu&#039;il re\u00e7oit un retour sur son investissement pour lui, tout se passe parfaitement.<\/p>\n<p><strong>Alors, comment proposez-vous le r\u00e9f\u00e9rencement?<\/strong><\/p>\n<p>Lorsque la relation avec l&#039;entrepreneur se construit dans la confiance, vous avez d\u00e9j\u00e0 un solide retour sur investissement et vous voyez que tout ce truc Internet fonctionne vraiment pour votre march\u00e9 et vous avez plus de connaissances, de curiosit\u00e9 et d&#039;informations sur le fonctionnement r\u00e9el d&#039;Internet.<\/p>\n<p><strong>L\u00e0, c&#039;est lui qui l\u00e8ve ... pourquoi ne pas essayer le SEO aussi?<\/strong><\/p>\n<p>Bien que le r\u00e9f\u00e9rencement soit un \u00abart\u00bb assez complexe en soi, ce n&#039;est que la pointe de l&#039;iceberg dans tout ce qui englobe le marketing en ligne.<\/p>\n<p>Nous devons \u00e9galement avoir une connaissance du SEM, des m\u00e9dias sociaux, des tests fractionn\u00e9s, de l&#039;optimisation des pages de destination, de la r\u00e9daction et bien plus encore pour dire que nous sommes vraiment d\u00e9termin\u00e9s \u00e0 promouvoir quelque chose sur Internet.<\/p>\n<p><strong>Le pr\u00e9sent nous oblige \u00e0 \u00eatre des couteaux suisses avec des jambes<\/strong>, un arsenal ambulant de diff\u00e9rents types de solutions pour le client, nous ne pouvons actuellement pas vivre de la monofonctionnalit\u00e9, nous devons \u00eatre multifonctionnels.<\/p>","protected":false},"excerpt":{"rendered":"<p>Derni\u00e8rement, il semble \u00e0 la mode de se plaindre du SEM, dans cette semaine, article apr\u00e8s article, des r\u00e9f\u00e9renceurs se plaignent du fait que les entrepreneurs sont plus dispos\u00e9s \u00e0 investir dans le SEM que dans le r\u00e9f\u00e9rencement. Plusieurs statistiques trompeuses sont m\u00eame devenues populaires selon lesquelles 90% de trafic provient des moteurs de recherche et seulement 10% d&#039;investissement ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-554","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Presente Requiere que Seas Una Navaja Suiza - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"El Presente Requiere que Seas Una Navaja Suiza: Los profesionales de Marketing Online deben ser multifuncionales y aportar distintas soluciones a empresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/le-present-exige-que-vous-soyez-un-couteau-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Presente Requiere que Seas Una Navaja Suiza - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"El Presente Requiere que Seas Una Navaja Suiza: Los profesionales de Marketing Online deben ser multifuncionales y aportar distintas soluciones a empresas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/le-present-exige-que-vous-soyez-un-couteau-suisse\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-07T17:25:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/02\/navaja-suiza.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/\",\"url\":\"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/\",\"name\":\"El Presente Requiere que Seas Una Navaja Suiza - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/02\/navaja-suiza.jpg\",\"datePublished\":\"2010-02-07T17:25:34+00:00\",\"dateModified\":\"2010-02-07T17:25:34+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"El Presente Requiere que Seas Una Navaja Suiza: Los profesionales de Marketing Online deben ser multifuncionales y aportar distintas soluciones a empresas.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/02\/navaja-suiza.jpg\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/02\/navaja-suiza.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Presente Requiere que Seas Una Navaja Suiza\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/fr\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Presente Requiere que Seas Una Navaja Suiza - Marketing y Anal\u00edtica Digital","description":"El Presente Requiere que Seas Una Navaja Suiza: Los profesionales de Marketing Online deben ser multifuncionales y aportar distintas soluciones a empresas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/le-present-exige-que-vous-soyez-un-couteau-suisse\/","og_locale":"fr_FR","og_type":"article","og_title":"El Presente Requiere que Seas Una Navaja Suiza - Marketing y Anal\u00edtica Digital","og_description":"El Presente Requiere que Seas Una Navaja Suiza: Los profesionales de Marketing Online deben ser multifuncionales y aportar distintas soluciones a empresas.","og_url":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/le-present-exige-que-vous-soyez-un-couteau-suisse\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2010-02-07T17:25:34+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/02\/navaja-suiza.jpg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"\u00c9crit par":"Guillermo Pareja","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/","url":"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/","name":"El Presente Requiere que Seas Una Navaja Suiza - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/02\/navaja-suiza.jpg","datePublished":"2010-02-07T17:25:34+00:00","dateModified":"2010-02-07T17:25:34+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"El Presente Requiere que Seas Una Navaja Suiza: Los profesionales de Marketing Online deben ser multifuncionales y aportar distintas soluciones a empresas.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/02\/navaja-suiza.jpg","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/02\/navaja-suiza.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/marketing-digital\/el-presente-requiere-que-seas-una-navaja-suiza\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"El Presente Requiere que Seas Una Navaja Suiza"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/fr\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/554"}],"collection":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/comments?post=554"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/posts\/554\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/media?parent=554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/categories?post=554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/fr\/wp-json\/wp\/v2\/tags?post=554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}