{"id":604,"date":"2010-02-18T21:29:20","date_gmt":"2010-02-19T00:29:20","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=604"},"modified":"2010-02-18T21:29:20","modified_gmt":"2010-02-19T00:29:20","slug":"el-dia-despues-de-google","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/le-jour-apres-google\/","title":{"rendered":"Le lendemain de Google"},"content":{"rendered":"<p>Ces derniers jours je n&#039;ai \u00e9crit aucun article car j&#039;avais des probl\u00e8mes avec le signal Internet \u00e0 la maison, mais maintenant tout est normalis\u00e9 et j&#039;\u00e9cris \u00e0 nouveau \ud83d\ude42<\/p>\n<p>Une question avec laquelle je me suis amus\u00e9 ces jours-ci \u00e9tait: <strong>Et si Google disparaissait demain?<\/strong><\/p>\n<p>Heureusement, il n&#039;y a aucun \u00e9v\u00e9nement \u00e0 proximit\u00e9 qui pourrait causer cela et je crois honn\u00eatement que la seule chose qui pourrait causer cela est qu&#039;un m\u00e9t\u00e9ore tombe et an\u00e9antisse la plan\u00e8te enti\u00e8re ... de toute fa\u00e7on, dans ce cas, personne ne le manquerait.<\/p>\n<p>Mais juste \u00e0 cause du plaisir de la question, soulignons ce point et commentons ce que nous pensons qu&#039;il se passerait, je suis arriv\u00e9 \u00e0 quelques conclusions:<\/p>\n<p>1) Les agences de marketing en ligne sont priv\u00e9es de leur plus grand fournisseur de trafic qualifi\u00e9, perdant des clients \u00e0 un rythme effr\u00e9n\u00e9 et elles commencent \u00e0 tester m\u00e9dium apr\u00e8s m\u00e9dium \u00e0 la recherche de celui qui leur apporte un retour sur investissement tol\u00e9rable ... la plupart des agences ferment.<\/p>\n<p>2) Une \u00e9norme concurrence se d\u00e9cha\u00eene entre tous les autres moteurs de recherche et de nouveaux concurrents \u00e9mergent dans l&#039;environnement, cependant il faudra beaucoup de temps \u00e0 certains d&#039;entre eux pour atteindre la maturit\u00e9 de Google et de ses services.<\/p>\n<p>3) Nous revenons \u00e0 l&#039;\u00e2ge de pierre du r\u00e9f\u00e9rencement, du bourrage de mots-cl\u00e9s, du bombardement de liens et de l&#039;abus de balises m\u00e9ta partout.<\/p>\n<p>4) En l&#039;absence de r\u00e9sultats satisfaisants en raison de tout le black hat SEO dans les diff\u00e9rents moteurs de recherche, les gens se tournent vers les r\u00e9seaux sociaux comme principale source d&#039;information et de recherche, vos amis sont les nouveaux SERPs vivants.<\/p>\n<p>5) Le calme vient apr\u00e8s la temp\u00eate, quelques ann\u00e9es ont pass\u00e9 et tout est \u00e0 nouveau stable, les agences de marketing en ligne rouvrent timidement, ceux qui ont r\u00e9ussi \u00e0 s&#039;adapter rapidement au nouvel environnement ont \u00e9t\u00e9 les seuls survivants et ils affichent leurs cicatrices de guerre avec fiert\u00e9 ... ils ont surv\u00e9cu \u00e0 une apocalypse.<\/p>\n<p>Seul un moteur de recherche est couronn\u00e9 comme le nouveau roi, il devient la plus grande entreprise du monde et l&#039;histoire d&#039;Internet continue l\u00e0 o\u00f9 elle s&#039;est arr\u00eat\u00e9e.<\/p>\n<p>Comme vous pouvez le voir, j&#039;aime vraiment les histoires apocalyptiques de science-fiction, hehe. Que pensez-vous qu&#039;il se passerait? \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Ces derniers jours, je n&#039;ai \u00e9crit aucun article car j&#039;avais des probl\u00e8mes avec le signal Internet \u00e0 la maison, mais maintenant tout est normalis\u00e9 et j&#039;\u00e9cris \u00e0 nouveau \ud83d\ude42 Une question avec laquelle je me suis amus\u00e9 ces jours-ci \u00e9tait: que se passerait-il si Google disparaissait demain? Heureusement, il n&#039;y a aucun \u00e9v\u00e9nement \u00e0 proximit\u00e9 qui pourrait causer cela ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[135],"class_list":["post-604","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El D\u00eda despu\u00e9s de Google - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"El D\u00eda despu\u00e9s de Google: Qu\u00e9 pasar\u00eda si Google desaparece ma\u00f1ana?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/le-jour-apres-google\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El D\u00eda despu\u00e9s de Google - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"El D\u00eda despu\u00e9s de Google: Qu\u00e9 pasar\u00eda si Google desaparece ma\u00f1ana?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/le-jour-apres-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-19T00:29:20+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/el-dia-despues-de-google\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/el-dia-despues-de-google\/\",\"name\":\"El D\u00eda despu\u00e9s de Google - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-02-19T00:29:20+00:00\",\"dateModified\":\"2010-02-19T00:29:20+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"El D\u00eda despu\u00e9s de Google: Qu\u00e9 pasar\u00eda si Google desaparece ma\u00f1ana?\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/el-dia-despues-de-google\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/el-dia-despues-de-google\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/el-dia-despues-de-google\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El D\u00eda despu\u00e9s de Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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