{"id":657,"date":"2010-02-27T23:28:10","date_gmt":"2010-02-28T02:28:10","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=657"},"modified":"2010-02-27T23:43:40","modified_gmt":"2010-02-28T02:43:40","slug":"nuevo-libro-politicas-de-oficina-y-batallas-de-presupuesto","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/nouveau-livre-bureau-politique-et-budget-batailles\/","title":{"rendered":"Nouveau livre: Politiques de bureau et batailles budg\u00e9taires"},"content":{"rendered":"<p>Comme promis est une dette, je vous laisse un autre mini eBook de la s\u00e9rie de publications d&#039;Anne Holland pour <a href=\"http:\/\/whichtestwon.com\/\">Quel test a remport\u00e9<\/a>.<\/p>\n<p>Cette fois, le mini Ebook explique comment surmonter la politique de bureau et les batailles budg\u00e9taires pour mener \u00e0 bien nos projets de marketing en ligne et plus particuli\u00e8rement les tests fractionn\u00e9s.<\/p>\n<p>Certains des sujets pr\u00e9sent\u00e9s sont:<\/p>\n<p><strong>1)<\/strong> Comment convaincre votre patron que les tests A \/ B valent la peine d&#039;investir<\/p>\n<p><strong>2)<\/strong> Comment interagir avec les autres d\u00e9partements impliqu\u00e9s dans les d\u00e9cisions<\/p>\n<p><strong>3)<\/strong> Quelles informations inclure dans la pr\u00e9sentation des r\u00e9sultats pour avoir un impact sans ennuyer personne<\/p>\n<p>Un livre de seulement 10 pages mais qui remplit TR\u00c8S bien son objectif, le bon et le bref\u2026 deux fois plus bon.<\/p>\n<p>Vous pouvez le t\u00e9l\u00e9charger \u00e0 partir de la section Livres de marketing en ligne:\u00a0 <a href=\"http:\/\/guillermopareja.com\/fr\/libros-de-marketing-online\/\">Livres de marketing en ligne<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Como lo prometido es deuda les dejo un mini eBook m\u00e1s de la serie de publicaciones de Anne Holland para Which Test Won. Esta vez el mini Ebook trata sobre como superar las pol\u00edticas de oficina y las batallas de presupuesto para lograr llevar a cabo nuestros proyectos de Marketing Online y m\u00e1s espec\u00edficamente Split&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[48,47,10],"class_list":["post-657","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-ebooks-marketing-online","tag-libros-marketing-online","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto. eBook de Marketing Online en espa\u00f1ol gratuito sobre A\/B o Split Testing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto. eBook de Marketing Online en espa\u00f1ol gratuito sobre A\/B o Split Testing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-28T02:28:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-02-28T02:43:40+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/\",\"url\":\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/\",\"name\":\"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto - 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