{"id":681,"date":"2010-04-01T17:58:44","date_gmt":"2010-04-01T20:58:44","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=681"},"modified":"2010-04-01T17:58:44","modified_gmt":"2010-04-01T20:58:44","slug":"nueva-funcion-google-adwords-remarketing","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelle-fonction-google-adwords-remarketing\/","title":{"rendered":"Nouvelle fonctionnalit\u00e9 Google AdWords: ReMarketing"},"content":{"rendered":"<p>Ce qui caract\u00e9rise Adwords comme le meilleur syst\u00e8me de publicit\u00e9 sur Internet est son \u00e9volution constante depuis plus de 10 ans, il pr\u00e9sente aujourd&#039;hui sa nouvelle fonction: <strong>Remarketing<\/strong><\/p>\n<p><strong>Quelle est l&#039;id\u00e9e derri\u00e8re le reMarketing?<\/strong><\/p>\n<p>L&#039;id\u00e9e derri\u00e8re cette nouvelle fonction est assez simple mais en m\u00eame temps puissante, comme son nom l&#039;indique, elle consiste \u00e0 re-promouvoir un produit ou un service \u00e0 quelqu&#039;un qui le conna\u00eet d\u00e9j\u00e0.<\/p>\n<p><strong>Dans quelle mesure est-ce utile?<\/strong><\/p>\n<p>Supposons que quelqu&#039;un visite notre site o\u00f9 nous proposons notre produit ou service, le visiteur le quitte pour une raison quelconque, cela sert-il \u00e0 montrer la m\u00eame annonce avec la m\u00eame offre \u00e0 une personne qui le conna\u00eet d\u00e9j\u00e0 et qui n&#039;est pas enti\u00e8rement int\u00e9ress\u00e9e?<\/p>\n<p>La folie fait deux fois la m\u00eame chose en attendant un r\u00e9sultat diff\u00e9rent, c&#039;est l\u00e0 que le ReMarketing vient sauver la situation.<\/p>\n<p><strong>Avec cette nouvelle fonction, nous pouvons montrer une offre ou un message diff\u00e9rent au visiteur<\/strong>, peut-\u00eatre un avantage, un cadeau ou une remise que nous n&#039;offrons pas normalement dans notre offre conventionnelle.<\/p>\n<p>Il convient de pr\u00e9ciser qu&#039;actuellement, le reMarketing n&#039;est disponible que sur le r\u00e9seau de contenu Google, lorsque j&#039;aurai plus d&#039;exp\u00e9rience avec cette nouvelle fonction, j&#039;\u00e9crirai un article avec quelques conseils pratiques \ud83d\ude09<\/p>\n<p>Pour plus d&#039;informations, vous pouvez aller <a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/answer.py?hl=es&amp;hlrm=en&amp;answer=166488\">ICI<\/a><\/p>\n<div id=\"_mcePaste\" style=\"overflow: hidden; position: absolute; left: -10000px; top: 180px; width: 1px; height: 1px;\">http:\/\/adwords.google.com\/support\/aw\/bin\/answer.py?hl=es&amp;hlrm=en&amp;answer=166488<\/div>","protected":false},"excerpt":{"rendered":"<p>Algo que caracteriza a Adwords como el mejor sistema para hacer publicidad en Internet es su constante evoluci\u00f3n desde hace ya m\u00e1s de 10 a\u00f1os, hoy nos presenta su nueva funci\u00f3n: ReMarketing Cu\u00e1l es la idea detr\u00e1s de ReMarketing? La idea detr\u00e1s de esta nueva funci\u00f3n es bastante sencilla pero a la vez potente, como&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10,52],"class_list":["post-681","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-remarketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nueva Funcion Google AdWords: ReMarketing  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Nueva Funcion Google AdWords: ReMarketing. 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