{"id":691,"date":"2010-04-22T21:15:49","date_gmt":"2010-04-23T00:15:49","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=691"},"modified":"2010-04-22T21:15:49","modified_gmt":"2010-04-23T00:15:49","slug":"4-cosas-que-podemos-aprender-de-los-spammers","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/4-choses-que-nous-pouvons-apprendre-des-spammeurs\/","title":{"rendered":"4 choses que nous pouvons apprendre des spammeurs"},"content":{"rendered":"<p>Nous d\u00e9testons tous les spammeurs, mais nous pouvons m\u00eame sauver plusieurs de leurs strat\u00e9gies et les transformer en quelque chose d&#039;\u00e9thique et efficace comme l&#039;explique cet article de CopyBlogger: <a href=\"http:\/\/www.copyblogger.com\/spam-marketing-lessons\/\">4 choses qu&#039;un sp\u00e9cialiste du marketing Internet \u00e9thique peut apprendre des spammeurs<\/a><\/p>\n<p>Bien que l&#039;article ne parle de rien d&#039;un autre monde, ce sont des choses que l&#039;on peut parfois oublier et que les spammeurs ont beaucoup en t\u00eate ... d&#039;o\u00f9 son succ\u00e8s m\u00eame avec toutes les am\u00e9liorations des filtres anti-spam, une meilleure connaissance de la part des utilisateurs , etc.<\/p>\n<p><strong>1) Allez l\u00e0 o\u00f9 sont les poissons:<\/strong> La chose la plus importante quand on p\u00eache est d&#039;aller dans un endroit avec beaucoup de poissons, de la m\u00eame mani\u00e8re quand on fait des affaires l&#039;important est d&#039;\u00eatre sur un march\u00e9 avec de nombreux clients potentiels.<\/p>\n<p>M\u00eame si nos produits et nos techniques de marketing sont bons, ils sont inutiles sans un bon nombre de personnes int\u00e9ress\u00e9es par ce que nous avons \u00e0 offrir.<\/p>\n<p>\u00c9videmment, les march\u00e9s avec le plus grand nombre de personnes int\u00e9ress\u00e9es sont plus comp\u00e9titifs, mais il est plus facile d&#039;am\u00e9liorer notre strat\u00e9gie marketing que d&#039;inventer des clients \u00e0 partir de rien.<\/p>\n<p><strong>2) L&#039;argent est dans la liste:<\/strong> Le courrier \u00e9lectronique reste le moyen de communication directe par excellence et l&#039;un des moyens les plus rentables sur Internet, disposer d&#039;une liste l\u00e9gitime de clients fid\u00e8les peut g\u00e9n\u00e9rer des ventes encore et encore pendant des ann\u00e9es.<\/p>\n<p>Si m\u00eame les spammeurs peuvent obtenir des ventes via des listes de diffusion ill\u00e9gitimes, nous pouvons obtenir des taux de conversion beaucoup plus \u00e9lev\u00e9s en faisant les choses correctement, car le client nous conna\u00eet et nous fait confiance.<\/p>\n<p>Il ne faut pas n\u00e9gliger les moyens de promotion tels que les r\u00e9seaux sociaux, les blogs, le r\u00e9f\u00e9rencement, le SEM, etc. mais \u00e0 ce jour, l&#039;e-mail est toujours roi lorsqu&#039;il s&#039;agit de cr\u00e9er des relations clients ... si vous ne cr\u00e9ez pas encore une liste d&#039;abonn\u00e9s et de clients, commencez \u00e0 la cr\u00e9er.<\/p>\n<p><strong>3) r\u00e9daction:<\/strong> C&#039;est l&#039;un des points les plus importants, peut-\u00eatre m\u00eame aussi important que d&#039;avoir un bon produit. Une bonne technique d&#039;\u00e9criture peut faire la diff\u00e9rence entre vendre et ne pas vendre.<\/p>\n<p><strong>Avec notre libell\u00e9 actuel, apportons-nous des r\u00e9ponses aux probl\u00e8mes des clients ou mentionnons-nous simplement les caract\u00e9ristiques de notre produit?<\/strong> C&#039;est une tr\u00e8s bonne question \u00e0 poser.<\/p>\n<p><strong>4) La taille compte:<\/strong> Les spammeurs r\u00e9alisent des ventes m\u00eame avec des taux de conversion microscopiques gr\u00e2ce \u00e0 la taille de leurs listes de diffusion, nous ne devons pas recourir \u00e0 des pratiques ill\u00e9gales pour agrandir notre liste mais nous devons faire des efforts pour la faire grandir.<\/p>\n<p>Nous pouvons offrir des incitations, des r\u00e9ductions, des cadeaux, etc. Ce sont toutes des m\u00e9thodes l\u00e9gales qui augmentent le taux d&#039;abonnement aux newsletters et qui, combin\u00e9es aux efforts pour am\u00e9liorer notre volume de trafic, peuvent apporter d&#039;excellents r\u00e9sultats.<\/p>\n<p>Il n&#039;est pas n\u00e9cessaire de tomber dans des pratiques ill\u00e9gales pour r\u00e9aliser des ventes gr\u00e2ce \u00e0 Internet, mais parfois on peut perdre le focus en pensant aux facteurs \u00absecondaires\u00bb et laisser derri\u00e8re soi ce qui met vraiment de l&#039;argent dans nos poches ... <strong>et c&#039;est TR\u00c8S clair pour les spammeurs.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Todos odiamos a los spammers, pero inclusive podemos rescatar varias de sus estrategias y transformarlas en algo \u00e9tico y efectivo como lo explica este art\u00edculo de CopyBlogger: 4 Things an Ethical Internet Marketer can Learn from Spammers Si bien el art\u00edculo no habla de nada de otro mundo, son cosas que a veces podemos olvidar&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[55,10],"class_list":["post-691","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-4-cosas-que-podemos-aprender-de-los-spammers","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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