{"id":703,"date":"2010-05-10T20:53:03","date_gmt":"2010-05-10T23:53:03","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=703"},"modified":"2010-05-10T20:53:03","modified_gmt":"2010-05-10T23:53:03","slug":"cuales-metricas-miden-el-exito-de-una-campana-online","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/quelles-metriques-mesurent-le-succes-dune-campagne-en-ligne\/","title":{"rendered":"Quels indicateurs mesurent le succ\u00e8s d&#039;une campagne en ligne?"},"content":{"rendered":"<p>L&#039;une des plus grandes vertus du marketing en ligne est sans aucun doute la capacit\u00e9 \u00e0 mesurer chaque aspect de nos campagnes, en th\u00e9orie cela nous permet de savoir exactement o\u00f9 notre investissement a des r\u00e9sultats et o\u00f9 il ne le fait pas ... mais en pratique <strong>Quelles mesures utilisons-nous pour mesurer le succ\u00e8s d&#039;une campagne de marketing en ligne?<\/strong><\/p>\n<p>Je travaille g\u00e9n\u00e9ralement orient\u00e9 vers les conversions et le retour sur investissement, pour moi le succ\u00e8s se mesure au montant d&#039;argent que je fais entrer dans la poche de mon client par rapport \u00e0 l&#039;argent qu&#039;il sort de sa poche, \u00e9tonnamment ce n&#039;est pas la fa\u00e7on de travailler pour la plupart.<\/p>\n<p>Selon une enqu\u00eate d&#039;eMarketer <strong>60% des sp\u00e9cialistes du marketing en ligne aux \u00c9tats-Unis mesurent leur succ\u00e8s selon le CTR <\/strong>Oui <strong>Moins de 2\/5 des personnes interrog\u00e9es utilisent le ROI comme indicateur principal.<\/strong><\/p>\n<p>Vous pouvez voir les r\u00e9sultats de l&#039;enqu\u00eate ci-dessous:<strong><br \/>\n<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-704\" title=\"indicateurs de succ\u00e8s du marketing en ligne\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\" alt=\"\" width=\"324\" height=\"506\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif 324w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online-192x300.gif 192w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/a><strong><\/strong><\/p>\n<p>Ce que r\u00e9v\u00e8le cette enqu\u00eate, c&#039;est que si beaucoup parlent des merveilles du marketing en ligne pour mesurer le retour sur investissement et les objectifs, quand il s&#039;agit de mettre la th\u00e9orie en pratique, la plupart s&#039;en tiennent \u00e0 la mesure des clics, des impressions ou d&#039;autres donn\u00e9es faciles \u00e0 obtenir.<\/p>\n<p>Plus qu&#039;un probl\u00e8me, je vois cela comme une opportunit\u00e9 pour ceux d&#039;entre nous qui s&#039;efforcent vraiment d&#039;obtenir des conversions plus \u00e9lev\u00e9es \u00e0 moindre co\u00fbt pour nos clients et de communiquer avec eux pour essayer de mesurer l&#039;impact hors ligne de nos campagnes ... <strong>Et quelles m\u00e9triques utilisez-vous pour mesurer le succ\u00e8s de vos campagnes?<\/strong> \ud83d\ude09<\/p>\n<p>Vous pouvez consulter l&#039;article sur l&#039;enqu\u00eate dans eMarketer au lien suivant: <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007679\">Le Click est-il toujours roi?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las mayores virtudes del Marketing Online es sin dudas la capacidad de medir cada aspecto de nuestras campa\u00f1as, en teor\u00eda esto nos permite saber exactamente donde nuestra inversi\u00f3n tiene resultados y donde no&#8230; pero en la pr\u00e1ctica que m\u00e9tricas utilizamos para medir el \u00e9xito de una campa\u00f1a de Marketing Online? Yo generalmente suelo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-703","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Encuesta de eMarketer sobre las m\u00e9tricas m\u00e1s utilizadas para medir el performance de campa\u00f1as de Marketing Online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/quelles-metriques-mesurent-le-succes-dune-campagne-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Encuesta de eMarketer sobre las m\u00e9tricas m\u00e1s utilizadas para medir el performance de campa\u00f1as de Marketing Online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/quelles-metriques-mesurent-le-succes-dune-campagne-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-10T23:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/cuales-metricas-miden-el-exito-de-una-campana-online\/\",\"url\":\"https:\/\/guillermopareja.com\/marketing-digital\/cuales-metricas-miden-el-exito-de-una-campana-online\/\",\"name\":\"Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? 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