{"id":707,"date":"2010-05-14T08:59:27","date_gmt":"2010-05-14T11:59:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=707"},"modified":"2010-05-14T08:59:27","modified_gmt":"2010-05-14T11:59:27","slug":"google-adwords-broad-match-modifier","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/modificateur-de-correspondance-large-google-adwords\/","title":{"rendered":"Google Adwords: modificateur de requ\u00eate large"},"content":{"rendered":"<p>Il y a quelques jours un nouveau type de correspondance a \u00e9t\u00e9 annonc\u00e9 avec Google Adwords, c&#039;est une modification du type de requ\u00eate large qui nous permet d&#039;\u00eatre plus pr\u00e9cis, il est actuellement en cours de test en Angleterre et au Canada.<\/p>\n<p><strong>Comment fonctionne le modificateur de requ\u00eate large? <\/strong><\/p>\n<p>Il suffit de mettre un symbole &quot;+&quot; devant le mot cl\u00e9 en requ\u00eate large que l&#039;on souhaite modifier, <strong>cela permet \u00e0 ce mot-cl\u00e9 de trouver des synonymes, des acronymes, des abr\u00e9viations et des fautes de frappe fr\u00e9quentes<\/strong>, dans certains cas, cela peut nous \u00e9viter d&#039;avoir \u00e0 cr\u00e9er des dizaines de groupes d&#039;annonces!<\/p>\n<p>Ci-dessous je vous montre l&#039;exemple propos\u00e9 dans le blog officiel d&#039;Adwords sur l&#039;impact de ce nouveau type de match:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-708\" title=\"modificateur de requ\u00eate large\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/broad-match-modifier.jpg\" alt=\"\" width=\"500\" height=\"336\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/broad-match-modifier.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/broad-match-modifier-300x201.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Toujours selon le blog officiel Adwords, les annonceurs qui font de la publicit\u00e9 en utilisant une expression ou une correspondance exacte et qui ont test\u00e9 le modificateur de requ\u00eate large trouvent que leurs campagnes se convertissent mieux, car elles ont une plus grande plage d&#039;exposition mais sans \u00eatre aussi impr\u00e9cises que l&#039;utilisation de la requ\u00eate large.<\/p>\n<p>J&#039;esp\u00e8re que nous pourrons bient\u00f4t utiliser le modificateur de requ\u00eate large dans nos campagnes en espagnol, tout d\u00e9pend des commentaires que les utilisateurs de Google re\u00e7oivent \u00e0 ce sujet.<\/p>\n<p>Personnellement, je suis tr\u00e8s enthousiasm\u00e9 par ce nouveau type de concordance et je vais le tester dans certaines campagnes que j&#039;ai \u00e0 travers l&#039;\u00e9tang, si cela fonctionne bien, je serai le premier \u00e0 passer la commande dans Google Argentina hehe<\/p>\n<p><strong>Avez-vous des exp\u00e9riences que vous pouvez partager avec ce nouveau type de concordance?<\/strong><\/p>\n<p>Vous pouvez voir la publication originale ici:<a href=\"http:\/\/adwords.blogspot.com\/2010\/05\/new-keyword-targeting-feature-for.html\"> Nouvelle fonctionnalit\u00e9 de ciblage par mots cl\u00e9s<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas se anunci\u00f3 un nuevo tipo de concordancia con Google Adwords, es una modificaci\u00f3n al tipo de concordancia amplio que permite ser m\u00e1s espec\u00edfico, actualmente est\u00e1 siendo probado en Inglaterra y Canada. C\u00f3mo funciona el Broad Match Modifier? Sencillamente debemos poner un simbolo \u00ab+\u00bb frente a la keyword de concordancia amplia que querramos&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[14,10],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-google","category-marketing-digital","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Broad Match Modifier - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Broad Match Modifier. Nuevo tipo de concordancia de Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/modificateur-de-correspondance-large-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Broad Match Modifier - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: Broad Match Modifier. 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