{"id":794,"date":"2010-07-29T17:54:12","date_gmt":"2010-07-29T20:54:12","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=794"},"modified":"2010-07-29T17:54:12","modified_gmt":"2010-07-29T20:54:12","slug":"anuncios-de-adwords-divertidos","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/annonces-adwords-droles-2\/","title":{"rendered":"Annonces Adwords dr\u00f4les"},"content":{"rendered":"

Cet article provient d'un tr\u00e8s bon article que j'ai trouv\u00e9 dans Royal.Pingdom<\/a> Sur les diff\u00e9rents usages cr\u00e9atifs que l'on peut donner aux annonces AdWords, certains sont des erreurs, d'autres des exp\u00e9riences et enfin des blagues.<\/p>\n

Lorsque l'insertion de mots-cl\u00e9s ne fonctionne pas<\/strong><\/p>\n

L'option d'insertion de mots cl\u00e9s dans vos annonces peut vous faire gagner beaucoup de temps, mais attention \u00e0 la requ\u00eate large!<\/p>\n

\"\"<\/a><\/p>\n

Choc d'int\u00e9r\u00eat<\/strong><\/p>\n

Lorsqu'une blague peut attirer l'attention des avocats d'une marque bien connue, je pense qu'il vaut mieux ne pas plaisanter.<\/p>\n

\"\"<\/a><\/p>\n

Art ASCII<\/strong><\/p>\n

L'article original \u00e0 partir duquel j'ai obtenu ces images est un peu vieux, actuellement vous ne pouvez pas abuser des symboles ou des signes de ponctuation dans les annonces AdWords. Selon la source d'origine, l'utilisation de ces types d'annonces peut augmenter consid\u00e9rablement le CTR, bien que je pense personnellement que le taux de conversion et la qualit\u00e9 des contacts devraient diminuer BEAUCOUP.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Cependant, c'est toujours dr\u00f4le hehe<\/p>\n

\u00c9changer des mots<\/strong><\/p>\n

Lorsque Jeff Gerstmann, r\u00e9dacteur en chef de Gamespot, a \u00e9t\u00e9 licenci\u00e9, cela a eu un impact important sur l'industrie des magazines de jeu, \u00e0 tel point que PC Gamer a profit\u00e9 de la situation pour se promouvoir et GameBump (un blog pour les joueurs) a r\u00e9pondu avec une annonce "r\u00e9ponse".<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Et avez-vous d\u00e9j\u00e0 utilis\u00e9 l'un de ces types d'annonces dans une campagne? \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Este post sale de un muy buen art\u00edculo que encontr\u00e9 en Royal.Pingdom sobre los distintos usos creativos que se pueden dar a los anuncios de adwords, algunos son errores, otros son experimentos y por \u00faltimo bromas. Cuando el Keyword Insertion no sale bien La opci\u00f3n de Keyword Insertion en tus anuncios puede salvarte mucho tiempo,…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[14,10],"class_list":["post-794","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"\nAnuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Ejemplos de anuncios divertidos y creativos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/marketing-digitale\/annunci-adwords-divertenti-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuncios de Adwords divertidos - 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