{"id":813,"date":"2010-08-13T10:30:48","date_gmt":"2010-08-13T13:30:48","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=813"},"modified":"2010-08-13T10:30:48","modified_gmt":"2010-08-13T13:30:48","slug":"nueva-funcion-google-adwords-interest-category-marketing","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/google\/nouvelle-fonctionnalite-google-adwords-categorie-interet-marketing\/","title":{"rendered":"Nouvelle fonction Google Adwords: marketing par cat\u00e9gorie d&#039;int\u00e9r\u00eat"},"content":{"rendered":"<p>Google Adwords introduit actuellement diff\u00e9rentes nouvelles fonctionnalit\u00e9s telles que \u00ab<strong>Liens de site Web d&#039;une seule ligne \u00bb<\/strong> Oui <strong>&quot;Annonces de recherche d&#039;images&quot;<\/strong>, mais celui que je trouve le plus int\u00e9ressant est <strong>&quot;Marketing par cat\u00e9gorie de centres d&#039;int\u00e9r\u00eat&quot;<\/strong>, qui n&#039;est pas encore ouvertement disponible mais j&#039;ai acc\u00e8s \u00e0 la b\u00eata avec une campagne \ud83d\ude42<\/p>\n<p><strong>Comment fonctionne le marketing par cat\u00e9gorie d&#039;int\u00e9r\u00eat?<\/strong><\/p>\n<p>Il s&#039;agit d&#039;une nouvelle fa\u00e7on de tirer parti du r\u00e9seau d&#039;affichage, mais au lieu de faire de la publicit\u00e9 de mani\u00e8re contextuelle avec des mots-cl\u00e9s ou de choisir des emplacements g\u00e9r\u00e9s, nous pouvons cibler nos publicit\u00e9s sur des utilisateurs ayant des int\u00e9r\u00eats sp\u00e9cifiques.<\/p>\n<p><strong>Comment cr\u00e9er une campagne ICM?<\/strong><\/p>\n<p>Nous cr\u00e9ons une campagne normalement, puis au lieu d&#039;ajouter des mots cl\u00e9s ou des emplacements g\u00e9r\u00e9s, nous allons dans &quot;Audiences&quot; et s\u00e9lectionnons les cat\u00e9gories dans la liste des centres d&#039;int\u00e9r\u00eat.<\/p>\n<p><strong>Quelles sont les cat\u00e9gories de la liste d&#039;int\u00e9r\u00eat?<\/strong><\/p>\n<p>Il existe actuellement 26 cat\u00e9gories, parmi lesquelles:<\/p>\n<p>- Arts et divertissements (+50 millions d&#039;utilisateurs dans le monde)<\/p>\n<p>- Automobiles et v\u00e9hicules (10 \u00e0 20 millions d&#039;utilisateurs dans le monde)<\/p>\n<p>- Beaut\u00e9 et remise en forme (3 \u00e0 5 millions d&#039;utilisateurs dans le monde)<\/p>\n<p>- Livres et litt\u00e9rature (10 \u00e0 20 millions d&#039;utilisateurs dans le monde)<\/p>\n<p>- Business &amp; Industriel (10 \u00e0 20 millions d&#039;utilisateurs dans le monde)<\/p>\n<p><strong>Toutes les cat\u00e9gories sont divis\u00e9es en sous-cat\u00e9gories pour une segmentation plus approfondie<\/strong>Par exemple, dans &quot;Livres et litt\u00e9rature&quot;, nous pouvons segmenter en fonction de ceux qui s&#039;int\u00e9ressent \u00e0 la fanfiction ou \u00e0 la litt\u00e9rature classique.<\/p>\n<p>Je suppose qu&#039;avec le temps, les cat\u00e9gories vont augmenter en taille et peut-\u00eatre se segmenter encore plus.<\/p>\n<p>Ma premi\u00e8re impression de cette nouvelle fonctionnalit\u00e9 de ciblage d&#039;audience est <strong>Tr\u00e8s bonne<\/strong>, m\u00eame si je ne l&#039;ai encore test\u00e9 qu&#039;avec une seule campagne, et qu&#039;il ne s&#039;est pas \u00e9coul\u00e9 assez de temps pour effectuer des optimisations majeures.<\/p>\n<p><strong>Avez-vous essay\u00e9 le marketing par cat\u00e9gorie d&#039;int\u00e9r\u00eat avec un compte? Quelle est votre opinion ou exp\u00e9rience?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Adwords actualmente est\u00e1 presentando distintas nuevas funciones como \u00abOne Line AdSite Links\u00bb y \u00abImage Search Ads\u00bb, pero la que me parece m\u00e1s interesante es \u00abInterest Category Marketing\u00bb, que todav\u00eda no est\u00e1 disponible abiertamente pero tengo acceso al beta con una campa\u00f1a \ud83d\ude42 C\u00f3mo Funciona Interest Category Marketing? Es una nueva forma de aprovechar la&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[14,71,10],"class_list":["post-813","post","type-post","status-publish","format-standard","hentry","category-google","tag-google-adwords","tag-interest-category-marketing","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nueva Funci\u00f3n Google Adwords: Interest Category Marketing  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Interest Category Marketing. 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