{"id":843,"date":"2010-08-30T23:49:36","date_gmt":"2010-08-31T02:49:36","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=843"},"modified":"2010-09-01T12:31:39","modified_gmt":"2010-09-01T15:31:39","slug":"google-adwords-cpc-mejorado","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-cpc-ameliore\/","title":{"rendered":"Google Adwords: CPC am\u00e9lior\u00e9"},"content":{"rendered":"<p>Il y a quelques jours, alors que je parcourais les donn\u00e9es de configuration d&#039;une campagne, j&#039;ai trouv\u00e9 une option que je pensais ne pas avoir vue auparavant et en fait je ne l&#039;avais jamais vue car c&#039;est un nouveau type d&#039;ench\u00e8res, c&#039;est le <strong>CPC optimis\u00e9 ou CPC am\u00e9lior\u00e9.<\/strong><\/p>\n<p>Apr\u00e8s avoir cherch\u00e9 un peu sur Google, je suis tomb\u00e9 sur cet article: <a href=\"http:\/\/adwords.blogspot.com\/2010\/08\/increase-roi-conversions-with-enhanced.html\">Augmentez le retour sur investissement et les conversions avec Enhanced.<br \/>\n<\/a><\/p>\n<p><strong>Comment \u00e7a marche?<\/strong><\/p>\n<p>Fondamentalement, le CPC am\u00e9lior\u00e9 reconna\u00eet quels mots cl\u00e9s sont ceux qui g\u00e9n\u00e8rent le plus de conversions pour votre campagne et essaie de les exposer davantage aux moments de la journ\u00e9e o\u00f9 le syst\u00e8me d\u00e9termine qu&#039;ils ont de meilleures performances.<\/p>\n<p>Si, par exemple, nous payons un CPC maximum de $0,30, le syst\u00e8me peut augmenter ou diminuer notre offre de mani\u00e8re dynamique pour essayer d&#039;obtenir le plus grand nombre de conversions au co\u00fbt le plus bas possible.<\/p>\n<p><strong>Certains des facteurs pris en compte par l&#039;Optimiseur de CPC<\/strong><\/p>\n<p><strong>&#8211; <\/strong>Identifiez les sites Web de contenu et les recherches qui fonctionnaient le mieux pour vous dans la d\u00e9termination du CPC.<\/p>\n<p>- Reconna\u00eetre des mots sp\u00e9cifiques dans les requ\u00eates de recherche qui permettent d&#039;obtenir de bonnes conversions pour ajuster le CPC en fonction des probabilit\u00e9s d&#039;obtenir une conversion.<\/p>\n<p>- D\u00e9tecte les attributs tels que le navigateur, l&#039;emplacement, la langue, etc. de l&#039;utilisateur et analyser si les attributs contribuent \u00e0 obtenir une conversion.<\/p>\n<p><strong>Cela me semble g\u00e9nial! Mais de quoi ai-je besoin pour utiliser l&#039;Optimiseur de CPC?<\/strong><\/p>\n<p>Tout ce dont nous avons besoin est d&#039;activer le suivi des conversions, puis d&#039;acc\u00e9der \u00e0 l&#039;onglet Param\u00e8tres de la campagne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Optimiseur de CPC Google Adwords\" src=\"http:\/\/3.bp.blogspot.com\/_X6aeJvBBv4o\/TGm97bqqWFI\/AAAAAAAAAJE\/Nr2x1wQxFMo\/s1600\/ECPCBlogScreenshot.png\" alt=\"\" width=\"817\" height=\"279\" \/><\/p>\n<p><strong>Mon exp\u00e9rience personnelle<\/strong><\/p>\n<p>J&#039;ai d\u00e9j\u00e0 essay\u00e9 l&#039;Optimiseur de CPC sur une campagne et j&#039;observe vraiment de grands changements dans le co\u00fbt par conversion<strong> (J&#039;ai am\u00e9lior\u00e9 le CPA de plus de 50%!)<\/strong>Cette campagne de test s&#039;est si bien d\u00e9roul\u00e9e que je vais tester cette nouvelle option d&#039;ench\u00e8res sur d&#039;autres comptes pour voir si des r\u00e9sultats similaires peuvent \u00eatre obtenus.<\/p>\n<p>Pour vous dire au revoir, je vous laisse une vid\u00e9o Google en anglais sur l&#039;Optimiseur de CPC<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/wnJi3x8rTVc?fs=1&amp;hl=es_ES\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/wnJi3x8rTVc?fs=1&amp;hl=es_ES\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p><strong>Et quelle exp\u00e9rience avez-vous avec l&#039;Optimiseur de CPC? \ud83d\ude09<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Hace un par de d\u00edas mientras me paseaba por los datos de configuraci\u00f3n de una campa\u00f1a me encontr\u00e9 con una opci\u00f3n que me pareci\u00f3 no haberla visto antes y de hecho nunca la hab\u00eda visto porque es un nuevo tipo de bidding, se trata del CPC Mejorado o Enhanced CPC. Luego de Googlear un poco&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[73,74,14,10],"class_list":["post-843","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-cpc-mejorado","tag-enlaces-patrocinados","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: CPC Mejorado - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: CPC Mejorado. 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