{"id":857,"date":"2010-09-05T00:08:18","date_gmt":"2010-09-05T03:08:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=857"},"modified":"2010-09-05T00:08:18","modified_gmt":"2010-09-05T03:08:18","slug":"la-diferencia-entre-testear-medir-y-optimizar","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/la-difference-entre-tester-mesurer-et-optimiser\/","title":{"rendered":"La diff\u00e9rence entre tester, mesurer et optimiser"},"content":{"rendered":"<p>Faire des tests A \/ B ou multivari\u00e9s avec nos campagnes, landing pages ou m\u00eame avec l&#039;ensemble de notre site n&#039;est pas un luxe, mais aujourd&#039;hui c&#039;est quelque chose de fondamental pour r\u00e9ussir sur Internet ou am\u00e9liorer celui que nous avons d\u00e9j\u00e0.<\/p>\n<p>Il y a 3 \u00e9tapes que nous devons avoir bien diff\u00e9renci\u00e9es lors du test A \/ B ou multivari\u00e9, ces \u00e9tapes sont \u00abTest\u00bb, \u00abMesurer\u00bb et \u00abOptimiser\u00bb.<\/p>\n<p><strong>Test: <\/strong>Lorsque nous testons, nous testons diff\u00e9rents \u00e9l\u00e9ments sur notre site ou dans nos campagnes pour voir lesquels fonctionnent le mieux pour amener les visiteurs \u00e0 prendre les mesures que nous attendons d&#039;eux, comme effectuer un achat, contacter l&#039;entreprise ou s&#039;inscrire.<\/p>\n<p>Les tests consistent \u00e0 cr\u00e9er des exp\u00e9riences, soit au format A \/ B, soit au format multivari\u00e9, un bon outil pour y parvenir est le <a href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/ab-testing-with-google-website-optimizer\/\">Optimiseur de Site Google.<\/a><\/p>\n<p><strong>Mesure: <\/strong>Lorsque nous mesurons, ce que nous faisons est de contr\u00f4ler l&#039;activit\u00e9 des visiteurs sur notre site, cela sert \u00e0 d\u00e9terminer les facteurs cl\u00e9s de succ\u00e8s et d&#039;\u00e9chec de nos campagnes. L&#039;objectif de la mesure est de savoir ce que nous faisons bien, ce que nous faisons mal et ce que nous pourrions am\u00e9liorer.<\/p>\n<p>L&#039;un des outils les plus populaires et les plus complets pour mesurer l&#039;activit\u00e9 de nos sites est <a href=\"http:\/\/google.com\/analytics\">Google Analytics.<\/a><\/p>\n<p><strong>Optimiser: <\/strong>Lorsque nous optimisons, nous rempla\u00e7ons non seulement les \u00abperdants\u00bb de l&#039;exp\u00e9rience par les \u00abgagnants\u00bb, mais nous gagnons quelque chose d&#039;encore plus pr\u00e9cieux: <strong>Connaissances. <\/strong><\/p>\n<p>Chaque exp\u00e9rience nous permet d&#039;en savoir plus sur nos visiteurs \/ clients et ces connaissances peuvent \u00eatre appliqu\u00e9es \u00e0 pratiquement toutes les activit\u00e9s de l&#039;entreprise, en ligne et hors ligne.<\/p>\n<p><strong>Et que retenez-vous de vos exp\u00e9riences?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Hacer pruebas A\/B o multivariadas con nuestras campa\u00f1as, landing pages o incluso con todo nuestro sitio no es un lujo, sino que hoy en d\u00eda es algo fundamental para lograr tener \u00e9xito en Internet o mejorar el que ya tenemos. Hay 3 pasos que debemos tener bien diferenciados a la hora de hacer A\/B o&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[75,10,36],"class_list":["post-857","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-ab-testing","tag-marketing-online","tag-split-testing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La diferencia entre Testear, Medir y Optimizar - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"A\/B y Multivariate Testing en Marketing Online: La diferencia entre Testear, Medir y Optimizar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/marketing-digital\/a-diferenca-entre-testar-medir-e-otimizar\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La diferencia entre Testear, Medir y Optimizar - 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