{"id":861,"date":"2010-09-07T18:27:15","date_gmt":"2010-09-07T21:27:15","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=861"},"modified":"2010-09-07T18:27:15","modified_gmt":"2010-09-07T21:27:15","slug":"google-adwords-4-factores-de-fracaso-de-parte-del-cliente","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-4-facteurs-dechec-client\/","title":{"rendered":"Google Adwords: 4 facteurs d'\u00e9chec de la part du client"},"content":{"rendered":"

Une campagne Adwords r\u00e9ussie est bien plus que de savoir comment optimiser les campagnes ou renvoyer du travail \u00e0 une bonne agence, il y a quelque chose dont on ne parle g\u00e9n\u00e9ralement pas dans les blogs sur Adwords et c'est l'une des choses les plus importantes: Pr\u00e9parez le client<\/strong><\/p>\n

Optimiser les campagnes et obtenir des conversions peut \u00eatre notre responsabilit\u00e9, mais vu d'un point de vue plus large, ce n'est que la moiti\u00e9 du processus.<\/p>\n

Un client qui n'est pas bien pr\u00e9par\u00e9 pour conclure des ventes, exp\u00e9dier des produits, etc. est condamn\u00e9 peu importe les efforts que nous faisons et si le client \u00e9choue\u2026 nous aussi.<\/p>\n

Google Adwords: 4 facteurs d'\u00e9chec de la part du client<\/strong><\/p>\n

1) Mauvaise page de destination:<\/strong> Quelle que soit la qualit\u00e9 des campagnes, si de l'autre c\u00f4t\u00e9 de l'annonce il y a un site Web ou une page de destination mal con\u00e7us pour r\u00e9pondre aux objectifs de la campagne, il ne sera gu\u00e8re possible d'obtenir des ventes ou des contacts.<\/p>\n

Est-il difficile de s'inscrire sur le site? Y a-t-il des instructions claires? L'attention de l'utilisateur est-elle d\u00e9tourn\u00e9e vers des choses sans importance?<\/p>\n

Un client doit \u00eatre conscient que son site Web ou sa page de destination joue un r\u00f4le essentiel dans la campagne et qu'il est souvent n\u00e9cessaire d'effectuer des tests et des modifications ... et cela signifie devoir investir de l'argent.<\/p>\n

2) faible marge b\u00e9n\u00e9ficiaire:<\/strong> Nous devons \u00eatre r\u00e9alistes, si le produit a une marge b\u00e9n\u00e9ficiaire tr\u00e8s faible et qu'il y a beaucoup de concurrence, il est difficile d'obtenir un retour sur investissement \u00e9lev\u00e9.<\/p>\n

Nous devons faire un plus grand effort pour promouvoir les produits \/ services qui nous laissent le plus d'argent dans notre poche, sinon nous pourrions d\u00e9s\u00e9quilibrer toute la campagne pour quelques pesos suppl\u00e9mentaires et finir par perdre de l'argent.<\/p>\n

3) Supposons le comportement du visiteur: <\/strong>\u00c0 moins que vous ne soyez la seule personne sur la face de la plan\u00e8te Terre \u00e0 proposer votre produit \/ service, personne n'attendra une longue pr\u00e9sentation flash, suivez huit \u00e9tapes pour compl\u00e9ter une inscription ou devinez comment vous contacter.<\/p>\n

Vous ne devez jamais supposer que le visiteur saura quoi faire avant de perdre patience et de visiter la comp\u00e9tition.<\/p>\n

4) Ne pas avoir de ressources humaines:<\/strong> D'ACCORD! Vous avez des demandes de renseignements, des contacts et m\u00eame des ventes ... mais qui exp\u00e9die les produits et r\u00e9pond aux contacts?<\/strong><\/p>\n

Je connais de nombreux cas d'entreprises qui re\u00e7oivent des centaines de contacts par jour mais qui n'ont personne dont la fonction est de r\u00e9pondre \u00e0 ces contacts ou de conclure des ventes, \u00e9videmment ces entreprises finissent par perdre des clients potentiels pour avoir mis trop de temps \u00e0 fournir une r\u00e9ponse.<\/p>\n

Le facteur humain joue un r\u00f4le VITAL dans la plupart des campagnes.<\/strong><\/p>\n

Ce jeu est jou\u00e9 par deux, d'une part, le sp\u00e9cialiste du marketing en ligne qui est en charge de la promotion des produits \/ services, des ventes, des contacts, des inscriptions, etc. et d'autre part, la soci\u00e9t\u00e9 qui est en charge de la fermeture effective de l'op\u00e9ration.<\/p>\n

Avez-vous d\u00e9j\u00e0 souffert de ces probl\u00e8mes?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Una campa\u00f1a de Adwords exitosa es mucho m\u00e1s que saber optimizar campa\u00f1as o derivar el trabajo a una buena agencia, hay algo de lo que no se suele hablar en los blogs sobre Adwords y es una de las cosas m\u00e1s importantes: Preparar al Cliente Optimizar las campa\u00f1as y conseguir las conversiones puede ser toda…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[74,14,10,131],"class_list":["post-861","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-enlaces-patrocinados","tag-google-adwords","tag-marketing-online","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: 4 Factores de Fracaso de parte del cliente - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: 4 Factores de Fracaso de parte del cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-4-facteurs-dechec-client\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: 4 Factores de Fracaso de parte del cliente - 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