{"id":87,"date":"2009-11-09T23:22:59","date_gmt":"2009-11-10T02:22:59","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=87"},"modified":"2009-12-04T11:27:23","modified_gmt":"2009-12-04T14:27:23","slug":"errores-seo-101-palabras-clave-identificadas-pero-no-testeadas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/erreurs-de-referencement-101-mots-cles-identifies-mais-non-testes\/","title":{"rendered":"Erreurs SEO 101: Mots cl\u00e9s identifi\u00e9s mais non test\u00e9s"},"content":{"rendered":"<p>le <strong>positionnement web<\/strong> et le <strong>PPC<\/strong> vont de pair et se compl\u00e8tent, ne sachant pas comment utiliser les programmes PPC comme <strong>Google AdWords<\/strong> pour optimiser nos campagnes <strong>SEO<\/strong> cela peut faire perdre beaucoup de temps et donc d\u2019argent.<\/p>\n<p>De nombreuses personnes identifient des mots-cl\u00e9s, analysent le trafic potentiel, etc.<\/p>\n<p>Mais le probl\u00e8me est justement que nous pouvons estimer la quantit\u00e9 de trafic mais estimer la qualit\u00e9 est plus difficile et au final, la qualit\u00e9 compte bien plus que la quantit\u00e9.<\/p>\n<p>C&#039;est l\u00e0 que le PPC entre en jeu pour nous faire gagner beaucoup de temps, au lieu d&#039;attendre d&#039;\u00eatre bien positionn\u00e9 pour des mots-cl\u00e9s dont nous ne savons pas s&#039;ils vont convertir, nous courons le risque de perdre beaucoup de temps, d&#039;argent et d&#039;\u00e9nergie. rien.<\/p>\n<p>Adwords est le programme id\u00e9al pour analyser les <strong>intention commerciale<\/strong> derri\u00e8re chaque mot-cl\u00e9 ou expression, d\u00e9finir une campagne avec notre liste de mots-cl\u00e9s pour les voir en action et voir lesquels nous apportent le meilleur <strong>ROI<\/strong>Si un mot-cl\u00e9 rapporte tr\u00e8s peu (ou rien), il est pr\u00e9f\u00e9rable de l&#039;\u00e9liminer et de mettre plus de budget sur ceux qui attirent vraiment des visiteurs qui mettent de l&#039;argent dans notre poche.<\/p>\n<p>Une fois que nous savons quels mots-cl\u00e9s g\u00e9n\u00e8rent un trafic qualifi\u00e9, nous pouvons investir du temps et travailler dur pour positionner nos pages pour les mots-cl\u00e9s ou expressions cl\u00e9s dont nous disposons. <strong>PREUVE<\/strong> conversion et pas simple &quot;potentialit\u00e9&quot;.<\/p>\n<p>N&#039;oublions pas que nous recherchons non seulement les mots-cl\u00e9s qui nous apportent le plus de trafic, mais que nous cherchons \u00e9galement \u00e0 convertir ces visiteurs en acheteurs et qu&#039;une courte campagne PPC peut nous aider \u00e0 identifier rapidement ce qui fonctionne et cela non sans attendre des semaines, voire des mois. r\u00e9sultats.<\/p>","protected":false},"excerpt":{"rendered":"<p>El posicionamiento web y el PPC van de la mano y se complementan el uno al otro, no saber usar programas de PPC como Google Adwords para optimizar nuestras campa\u00f1as de SEO puede hacernos perder mucho tiempo y por consiguiente dinero. Mucha gente identifica palabras clave, hace el an\u00e1lisis de tr\u00e1fico potencial, etc. Pero el&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3,4],"tags":[14,10,8,131,9],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-posicionamiento-web-seo","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-posicionamiento-web","tag-ppc-google-adwords","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Errores SEO 101: Palabras Clave identificadas pero no testeadas - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre errores comunes a la hora de hacer posicionamiento web, como testear keywords con una campa\u00f1a de PPC de Google Adwords luego de identificar palabras clave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/erreurs-de-referencement-101-mots-cles-identifies-mais-non-testes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Errores SEO 101: Palabras Clave identificadas pero no testeadas - 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