{"id":887,"date":"2010-09-17T01:58:28","date_gmt":"2010-09-17T04:58:28","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=887"},"modified":"2010-09-17T01:58:28","modified_gmt":"2010-09-17T04:58:28","slug":"como-aprender-google-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-apprendre-google-adwords\/","title":{"rendered":"Comment apprendre Google Adwords"},"content":{"rendered":"<p>Plusieurs lecteurs me posent souvent des questions sur la meilleure fa\u00e7on ou le meilleur cours pour devenir &quot;Google Adwords Expert&quot;, la r\u00e9ponse est toujours la m\u00eame: <strong>\u00c7a n&#039;existe pas.<\/strong><\/p>\n<p>Comme le mot lui-m\u00eame l&#039;indique, \u00abexpert\u00bb vient de l&#039;exp\u00e9rience et est ce qui est n\u00e9cessaire pour s&#039;am\u00e9liorer dans n&#039;importe quel aspect de la vie.<\/p>\n<p>Pour vraiment apprendre \u00e0 utiliser Google Adwords, il n&#039;y a pas de meilleur moyen que de sauter dans la piscine et d&#039;apprendre \u00e0 nager, peut-\u00eatre qu&#039;au d\u00e9but nous ne sommes pas exactement des nageurs olympiques mais peu \u00e0 peu la technique se peaufine face \u00e0 des situations r\u00e9elles.<\/p>\n<p>Je ne dis pas qu&#039;ils ne suivent pas de cours ou de conseils, en fait je pense qu&#039;ils sont fondamentaux quand on d\u00e9bute mais il est important d&#039;\u00e9viter l&#039;erreur d&#039;aller profond\u00e9ment dans la th\u00e9orie sans accompagner de pratiques r\u00e9elles.<\/p>\n<p><strong>Comment apprendre Google Adwords<\/strong><\/p>\n<p>Il est courant de ne pas savoir par o\u00f9 commencer quand on essaie d&#039;apprendre quelque chose de nouveau et on ne peut pas se fixer d&#039;objectifs pharaon en tant que d\u00e9butants, alors voici mes conseils pour commencer \u00e0 apprendre:<\/p>\n<p><strong>1)<\/strong> Pouvez-vous proposer vos services ou produits via Google Adwords? Connaissez-vous un membre de votre famille ou un ami qui pourrait b\u00e9n\u00e9ficier d&#039;une campagne?<\/p>\n<p>Id\u00e9alement, ces produits ou services ont une bonne marge b\u00e9n\u00e9ficiaire, car avoir des marges tr\u00e8s serr\u00e9es lorsque nous sommes d\u00e9butants peut signifier perdre de l&#039;argent.<\/p>\n<p><strong>2) <\/strong>Maintenant que vous avez une id\u00e9e pour votre premi\u00e8re campagne, nous avons besoin d&#039;une page o\u00f9 d\u00e9river tout le trafic, il n&#039;est pas n\u00e9cessaire de d\u00e9penser des fortunes l\u00e0-dessus si vous cherchez juste une campagne de test, m\u00eame un simple blog en wordpress avec des informations de contact et les informations sur les services \/ produits devraient \u00eatre suffisantes pour pratiquer.<\/p>\n<p>Il existe d&#039;innombrables tutoriels en anglais et en espagnol sur la cr\u00e9ation de blogs avec WordPress dans vos propres domaines, faites simplement quelques recherches sur Google.<\/p>\n<p><strong>3) <\/strong>\u00c0 ce stade, il serait id\u00e9al de suivre un type de cours ou de conseils pour acqu\u00e9rir des comp\u00e9tences de base dans la cr\u00e9ation et la gestion de campagnes, la cr\u00e9ation de rapports, l&#039;utilisation de diff\u00e9rents outils, etc.<\/p>\n<p>Surtout, il est important d&#039;avoir les conseils et les conseils de personnes plus exp\u00e9riment\u00e9es, cela peut vous \u00e9pargner plus qu&#039;un mal de t\u00eate.<\/p>\n<p><strong>4)<\/strong> Il est temps d&#039;appliquer ce que nous avons appris, de prendre des d\u00e9cisions sur les diff\u00e9rents aspects de la campagne, d&#039;interpr\u00e9ter les donn\u00e9es et d&#039;am\u00e9liorer nos comp\u00e9tences en g\u00e9n\u00e9ral.<\/p>\n<p>Plus nous pouvons g\u00e9rer de campagnes, avec diff\u00e9rents types d&#039;objectifs, sur diff\u00e9rents march\u00e9s, diff\u00e9rents pays, etc. Nous gagnerons en exp\u00e9rience dans la gestion et l&#039;optimisation des comptes AdWords.<\/p>\n<p><strong>Et comment avez-vous commenc\u00e9 avec Google Adwords?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Varios lectores me suelen preguntar sobre cual es la mejor forma\u00a0o el mejor curso para ser un \u00abExperto en Google Adwords\u00bb, la respuesta es siempre la misma: Eso no existe. Como la palabra misma lo indica, \u00abexperto\u00bb viene de experiencia y es lo que se requiere para mejorar en cualquier aspecto de la vida. Para&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[77,74,14,10],"class_list":["post-887","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-aprender-google-adwords","tag-enlaces-patrocinados","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Aprender Google Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo de Guillermo Pareja sobre c\u00f3mo Aprender Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-apprendre-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Aprender Google Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Art\u00edculo de Guillermo Pareja sobre c\u00f3mo Aprender Google Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-apprendre-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-17T04:58:28+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/como-aprender-google-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/como-aprender-google-adwords\/\",\"name\":\"C\u00f3mo Aprender Google Adwords - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-09-17T04:58:28+00:00\",\"dateModified\":\"2010-09-17T04:58:28+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Art\u00edculo de Guillermo Pareja sobre c\u00f3mo Aprender Google Adwords.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/como-aprender-google-adwords\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/como-aprender-google-adwords\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/como-aprender-google-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo Aprender Google Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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