{"id":903,"date":"2010-09-22T00:12:26","date_gmt":"2010-09-22T03:12:26","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=903"},"modified":"2010-09-22T00:12:26","modified_gmt":"2010-09-22T03:12:26","slug":"adwords-campaign-experiments-ace","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-campagne-experiences-ace\/","title":{"rendered":"Exp\u00e9riences de campagne AdWords (ACE)"},"content":{"rendered":"<p>Google a introduit il y a quelques mois en version b\u00eata pour <strong>ACE (tests de campagne AdWords)<\/strong>, une fonction tr\u00e8s cool qui nous permet de faire des tests A \/ B pour l&#039;optimisation des campagnes.<\/p>\n<p>Auparavant, pour tester des campagnes dans un compte, tout ce que nous pouvions faire \u00e9tait d&#039;apporter des modifications \u00e0 la campagne et de comparer &quot;avant et apr\u00e8s&quot;, le probl\u00e8me avec cela est que nous ne pouvons pas vraiment savoir si les r\u00e9sultats des tests ont \u00e9t\u00e9 affect\u00e9s par une \u00e9ventualit\u00e9 temporaire.<\/p>\n<p>Maintenant avec le <strong>Exp\u00e9riences de campagne AdWords<\/strong> Nous pouvons r\u00e9aliser des tests qui n&#039;affectent qu&#039;un pourcentage du trafic, par exemple, nous pouvons augmenter le CPC d&#039;une campagne pour la moiti\u00e9 des impressions et conserver le CPC actuel pour l&#039;autre moiti\u00e9 et ainsi faire des tests en m\u00eame temps avec les deux configurations !<\/p>\n<p><strong>Quelques utilisations possibles:<\/strong><\/p>\n<p><strong>1)<\/strong> Analysez l&#039;impact suppl\u00e9mentaire de l&#039;ajout de nouveaux mots cl\u00e9s \u00e0 un groupe d&#039;annonces.<\/p>\n<p><strong>2)<\/strong> Mesurez les diff\u00e9rents r\u00e9sultats de l&#039;utilisation de diff\u00e9rents types de concordance.<\/p>\n<p><strong>3)<\/strong> La valeur de la restructuration de vos campagnes.<\/p>\n<p><strong>4)<\/strong> Essayez diff\u00e9rents CPC pour le m\u00eame groupe d&#039;annonces.<\/p>\n<p>Je vous laisse \u00e9galement une vid\u00e9o qui d\u00e9taille beaucoup mieux la port\u00e9e de cet outil utile<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/MldDeihGwJc?fs=1&amp;hl=es_ES\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/MldDeihGwJc?fs=1&amp;hl=es_ES\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p><strong>Et comment effectuez-vous les tests avec vos comptes?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Google present\u00f3 hace un par de meses en fase beta a ACE (Adwords Campaign Experiments), una funci\u00f3n muy genial que nos permite hacer A\/B Testing para optimizaci\u00f3n de campa\u00f1as. Anteriormente para realizar pruebas en las campa\u00f1as de una cuenta lo \u00fanico que pod\u00edamos hacer era realizar cambios en la campa\u00f1a y comparar el \u00abantes y&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[78,74,14],"class_list":["post-903","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-adwords-campaign-experiments","tag-enlaces-patrocinados","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords Campaign Experiments (ACE) - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre Adwords Campaign Experiments (ACE), la nueva herramienta de Adwords para optimizaci\u00f3n de Campa\u00f1as.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Campaign Experiments (ACE) - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Art\u00edculo sobre Adwords Campaign Experiments (ACE), la nueva herramienta de Adwords para optimizaci\u00f3n de Campa\u00f1as.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-22T03:12:26+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\",\"url\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\",\"name\":\"Adwords Campaign Experiments (ACE) - 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