{"id":916,"date":"2010-10-09T18:54:56","date_gmt":"2010-10-09T21:54:56","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=916"},"modified":"2010-10-09T18:54:56","modified_gmt":"2010-10-09T21:54:56","slug":"como-puedo-mejorar-mis-landing-pages","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comment-peut-ameliorer-mes-pages-de-destination\/","title":{"rendered":"Comment puis-je am\u00e9liorer: Mes pages de destination?"},"content":{"rendered":"<p>Poursuivant avec l&#039;article pr\u00e9c\u00e9dent \u00ab<a href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comment-puis-je-ameliorer-mes-annonces-textuelles\/\">Comment puis-je am\u00e9liorer: mes annonces textuelles<\/a><a href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comment-puis-je-ameliorer-mes-annonces-textuelles\/\">\u00ab<\/a>Dans cet article, je vais discuter d&#039;une question vitale dans toute campagne PPC: <strong>Notre page de destination.<\/strong><\/p>\n<p>Obtenir du trafic qualifi\u00e9 n&#039;est que la moiti\u00e9 du jeu, l&#039;autre moiti\u00e9 est entre les mains de notre page de destination et de notre site en g\u00e9n\u00e9ral, d&#039;o\u00f9 l&#039;importance de d\u00e9finir les pages de destination que nous utiliserons et comment nous allons les optimiser au fil du temps.<\/p>\n<p><strong>Voici quelques bonnes pratiques pour am\u00e9liorer vos pages de destination<\/strong><\/p>\n<p><strong>1) Rendre le titre visible et pertinent pour les utilisateurs:<\/strong><\/p>\n<p>Incluez vos avantages les plus importants de mani\u00e8re tr\u00e8s visible et essayez d&#039;utiliser l&#039;un des mots cl\u00e9s utilis\u00e9s dans l&#039;annonce pour faire savoir au visiteur qu&#039;il se trouve sur la bonne page.<\/p>\n<p><strong>2) Ne remplissez pas la page avec du texte<\/strong><\/p>\n<p>Les gens n&#039;ont pas le temps ni la patience de lire beaucoup de texte et en fait, la chose la plus courante est de simplement scanner la page \u00e0 la recherche de quelque chose d&#039;int\u00e9ressant.<\/p>\n<p>Une bonne page de destination a le texte juste et n\u00e9cessaire, mettant en \u00e9vidence des informations tr\u00e8s pertinentes telles que d&#039;\u00e9ventuelles remises, avantages, fonctionnalit\u00e9s, etc. pour s&#039;assurer que le visiteur n&#039;arr\u00eate pas de les lire.<\/p>\n<p><strong>3) Gardez-le propre et simple<\/strong><\/p>\n<p>Utiliser une quantit\u00e9 excessive d&#039;offres, de produits, de services, d&#039;appels \u00e0 l&#039;action ou m\u00eame d&#039;abuser des images peut semer la confusion chez les visiteurs.<\/p>\n<p>Id\u00e9alement, une page de destination est utilis\u00e9e pour proposer un seul type de produit ou service et le visiteur est invit\u00e9 \u00e0 effectuer une seule action (enregistrement, achat, t\u00e9l\u00e9chargement, etc.).<\/p>\n<p><strong>4) Simplifiez les formulaires de contact<\/strong><\/p>\n<p>Rien n&#039;est plus encombrant que de devoir remplir une liste de champs obligatoires qui semble infinie rien que pour poser une question sur un produit \/ service qui nous int\u00e9resse.<\/p>\n<p>Moins nous demandons initialement de donn\u00e9es avec nos formulaires, meilleure sera la r\u00e9ponse que nous obtiendrons, les autres donn\u00e9es peuvent \u00eatre obtenues dans un deuxi\u00e8me temps en contactant personnellement le client potentiel.<\/p>\n<p><strong>5) Testez constamment<\/strong><\/p>\n<p>De la m\u00eame mani\u00e8re que des tests a \/ b ou multivari\u00e9s sont effectu\u00e9s pour d\u00e9terminer quelles annonces ont un meilleur CTR ou CR, quelles ench\u00e8res repr\u00e9sentent de meilleures performances et d&#039;autres, des tests doivent \u00eatre effectu\u00e9s entre diff\u00e9rents types de landing pages pour am\u00e9liorer notre taux de conversion.<\/p>\n<p>Vous pouvez voir d&#039;autres tr\u00e8s bons conseils dans cet article PPC Hero: <a href=\"http:\/\/www.ppchero.com\/identifying-improving-poor-landing-pages\/\">Bonnes pratiques relatives aux pages de destination<\/a><\/p>\n<p><strong>Et quelles sont vos consid\u00e9rations lors de l&#039;am\u00e9lioration d&#039;une page de destination?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Continuando con el anterior art\u00edculo \u00abC\u00f3mo puedo mejorar: Mis Anuncios de Texto\u00ab, en este art\u00edculo voy a tratar un tema vital en toda campa\u00f1a de PPC: Nuestra Landing Page. Conseguir tr\u00e1fico calificado es solamente la mitad del juego, la otra mitad est\u00e1 en manos de nuestra p\u00e1gina de destino y nuestro sitio en general, de&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[14,80,10,131],"class_list":["post-916","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-google-adwords","tag-landing-pages","tag-marketing-online","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo puedo mejorar: Mis Landing Pages? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo con consejos y best practices para mejorar el rendimiento de Landing Pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/comment-peut-ameliorer-mes-pages-de-destination\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo puedo mejorar: Mis Landing Pages? 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