{"id":930,"date":"2010-10-16T17:33:27","date_gmt":"2010-10-16T20:33:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=930"},"modified":"2010-10-16T17:33:27","modified_gmt":"2010-10-16T20:33:27","slug":"como-puedo-mejorar-mi-quality-score","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/comment-puis-je-ameliorer-mon-score-de-qualite\/","title":{"rendered":"Comment puis-je am\u00e9liorer: mon niveau de qualit\u00e9?"},"content":{"rendered":"

Poursuivant la s\u00e9rie d'articles "Comment puis-je m'am\u00e9liorer", je vous laisse aujourd'hui un article sur la fa\u00e7on dont nous pouvons am\u00e9liorer le niveau de qualit\u00e9 dans Google Adwords.<\/p>\n

Pourquoi am\u00e9liorer le niveau de qualit\u00e9?<\/strong><\/p>\n

Google est assez inconstant avec ses publicit\u00e9s sponsoris\u00e9es pour une raison, car s'il diffusait des publicit\u00e9s de mauvaise qualit\u00e9 ou "spamm\u00e9es", les gens arr\u00eateraient de cliquer dessus ... et cela co\u00fbterait de l'argent \u00e0 l'entreprise.<\/p>\n

AdWords attribue un niveau de qualit\u00e9 ou un "score de qualit\u00e9" aux mots cl\u00e9s d'un compte pour essayer de diffuser uniquement les annonces les plus pertinentes aupr\u00e8s de ses utilisateurs.<\/p>\n

Le niveau de qualit\u00e9 de nos mots-cl\u00e9s ainsi que la concurrence actuelle sur le march\u00e9 d\u00e9terminent notre co\u00fbt minimum par clic pour maintenir ou acc\u00e9der \u00e0 une position parmi les liens sponsoris\u00e9s.<\/p>\n

Personnellement, je ne m'inqui\u00e8te jamais beaucoup du niveau de qualit\u00e9 de mes comptes et je recommande de ne pas le faire (sauf si vous essayez de "tromper le syst\u00e8me" ou quelque chose du genre) car en utilisant le bon sens, nous pouvons obtenir de tr\u00e8s bons niveaux de qualit\u00e9, mais il y en a certaines normes et pratiques recommand\u00e9es pour \u00e9viter les probl\u00e8mes de niveau de qualit\u00e9 qu'il vaut la peine de garder \u00e0 l'esprit.<\/p>\n

Voici donc 5 conseils pour am\u00e9liorer le niveau de qualit\u00e9<\/strong><\/p>\n

1) Utilisez des mots cl\u00e9s dans les annonces<\/strong><\/p>\n

<\/strong>Le moyen le plus simple pour Google de d\u00e9terminer qu'une annonce est pertinente pour une certaine recherche est d'inclure certains des mots cl\u00e9s dans le texte de l'annonce, car nous obtenons un autre avantage, g\u00e9n\u00e9ralement les annonces qui incluent les mots cl\u00e9s dans leur texte ont tendance \u00e0 avoir un meilleur CTR que s'ils ne le faisaient pas.<\/p>\n

2) Structure des campagnes<\/strong><\/p>\n

Une bonne structure de campagne, dans laquelle les groupes d'annonces sont bien organis\u00e9s et ax\u00e9s uniquement sur les mots cl\u00e9s du m\u00eame th\u00e8me, contribue beaucoup au niveau de qualit\u00e9 global. Nous devons restructurer nos campagnes lorsque cela est n\u00e9cessaire.<\/p>\n

3) Pages de destination pertinentes<\/strong><\/p>\n

Dans une publicit\u00e9, nous avons parl\u00e9 de motos et avons-nous dirig\u00e9 ce m\u00eame trafic vers une page sur les voitures? ... NON.<\/p>\n

Les pages de destination doivent \u00eatre aussi pertinentes que possible pour chaque recherche particuli\u00e8re, ce qui est \u00e0 son tour beaucoup plus facile \u00e0 faire si nous nous conformons au point pr\u00e9c\u00e9dent de la structure de la campagne et de l'organisation du groupe d'annonces.<\/p>\n

4) Groupes d'annonces distincts pour Mispellings<\/strong><\/p>\n

Les mispellings ont tendance \u00e0 avoir de mauvais scores en soi<\/em>Cela ne signifie pas que nous ne devons pas les utiliser, mais que nous devons les s\u00e9parer en groupes d'annonces autres que ceux contenant des mots cl\u00e9s "bien r\u00e9dig\u00e9s" afin de ne pas nuire \u00e0 leur niveau de qualit\u00e9 global.<\/p>\n

5) Test, test, test<\/strong><\/p>\n

Le CTR de nos annonces est un autre facteur qui influe sur le score de qualit\u00e9 de nos mots cl\u00e9s, vous avez donc maintenant une raison de plus d'effectuer r\u00e9guli\u00e8rement des tests A \/ B ou multivari\u00e9s.<\/p>\n

Et comment am\u00e9liorer votre niveau de qualit\u00e9?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Siguiendo con la serie de posts \u00abC\u00f3mo Puedo Mejorar\u00bb, hoy les dejo un art\u00edculo sobre c\u00f3mo podemos mejorar el quality score en Google Adwords. Por qu\u00e9 mejorar el Quality Score? Google es bastante caprichoso con sus anuncios patrocinados por una raz\u00f3n, porque si mostrase anuncios de baja calidad o \u00abspamosos\u00bb la gente dejar\u00eda de clickearlos……<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10,81],"class_list":["post-930","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-quality-score"],"aioseo_notices":[],"yoast_head":"\nC\u00f3mo Puedo Mejorar: Mi Quality Score? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo Puedo Mejorar: Mi Quality Score? 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