{"id":935,"date":"2010-10-23T14:28:13","date_gmt":"2010-10-23T17:28:13","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=935"},"modified":"2010-10-23T14:28:13","modified_gmt":"2010-10-23T17:28:13","slug":"adwords-como-se-cuentan-las-impresiones-con-google-instant","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-comment-compter-impressions-avec-google-instant\/","title":{"rendered":"AdWords: comment les impressions sont-elles comptabilis\u00e9es avec Google Instant?"},"content":{"rendered":"

Une question qui a assailli de nombreuses personnes qui font de la publicit\u00e9 avec AdWords lors du lancement de Google Instant a \u00e9t\u00e9 la fa\u00e7on dont il serait utilis\u00e9 pour compter les impressions de nos annonces.<\/p>\n

Cela a de graves implications, car en fonction de la fa\u00e7on dont les impressions sont compt\u00e9es, notre CTR variera, ce qui \u00e0 son tour influence divers facteurs tels que le niveau de qualit\u00e9, le co\u00fbt par clic, la position moyenne de nos annonces, etc.<\/p>\n

Pour \u00e9quilibrer les \u00e9chelles et \u00e9viter des variations drastiques des CTR, Google Instant compte les impressions diff\u00e9remment.<\/p>\n

Les 3 situations dans lesquelles Google Instant compte les impressions sont:<\/strong><\/p>\n

1)<\/strong> Lorsqu'un utilisateur tape une requ\u00eate de recherche et clique n'importe o\u00f9 sur la page.<\/p>\n

2) <\/strong>L'utilisateur choisit une recherche sp\u00e9cifique en cliquant sur \u00abRechercher\u00bb, en appuyant sur \u00abEntr\u00e9e\u00bb ou en choisissant l'une des \u00abpr\u00e9dictions\u00bb.<\/p>\n

3)<\/strong> Lorsque l'utilisateur arr\u00eate de taper et que les r\u00e9sultats s'affichent pendant au moins 3 secondes.<\/p>\n

Personnellement, je n'ai pas subi de variation tr\u00e8s drastique du CTR avec Google Instant, cela deviendra peut-\u00eatre plus perceptible avec le temps ou avec certains comptes en particulier.<\/p>\n

Maintenant que la "fi\u00e8vre" de Google Instant est pass\u00e9e depuis un certain temps, quelles conclusions pouvez-vous tirer de son influence sur vos campagnes?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Una duda que asalt\u00f3 a mucha gente que anuncia con Adwords cuando se lanz\u00f3 Google Instant, fu\u00e9 la forma que se utilizar\u00eda para contabilizar las impresiones de nuestros anuncios. Esto acarrea implicancias serias, ya que dependiendo de c\u00f3mo se contabilizan las impresiones variar\u00e1 nuestro CTR, que a su vez influye en diversos factores como el…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[74,14,82,131],"class_list":["post-935","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-enlaces-patrocinados","tag-google-adwords","tag-google-instant","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"\nAdwords: C\u00f3mo se cuentan las impresiones con Google Instant? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords: C\u00f3mo se cuentan las impresiones con Google Instant?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-how-to-count-impressions-with-google-instant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords: C\u00f3mo se cuentan las impresiones con Google Instant? 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