{"id":938,"date":"2010-11-01T00:52:57","date_gmt":"2010-11-01T03:52:57","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=938"},"modified":"2010-11-07T00:35:10","modified_gmt":"2010-11-07T03:35:10","slug":"glosario-de-google-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/glossaire-google-adwords\/","title":{"rendered":"Glossaire Google Adwords"},"content":{"rendered":"<p>Il y a quelque temps, j&#039;envisageais de cr\u00e9er un glossaire Google Adwords aussi complet que possible et facile \u00e0 comprendre car il pourrait \u00eatre tr\u00e8s utile pour les d\u00e9butants ou comme mat\u00e9riel de r\u00e9f\u00e9rence pour ceux qui ont d\u00e9j\u00e0 une certaine exp\u00e9rience.<\/p>\n<p>Bien que j&#039;aie essay\u00e9 de rendre le glossaire aussi complet que possible, je suis s\u00fbr qu&#039;il me manque plusieurs d\u00e9finitions (et peut-\u00eatre quelques-unes plut\u00f4t idiotes), d&#039;un autre c\u00f4t\u00e9 j&#039;aime aussi l&#039;id\u00e9e que le glossaire complet r\u00e9sulte de la collaboration de tous nous.<\/p>\n<p>Si vous avez des suggestions ou trouvez des erreurs, veuillez laisser un commentaire sur cet article et j&#039;ai apport\u00e9 les modifications dans les plus brefs d\u00e9lais.<\/p>\n<p>Vous pouvez t\u00e9l\u00e9charger le glossaire en cliquant sur le lien suivant:\u00a0<a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/11\/Glosario-Google-Adwords.pdf\">Glossaire Google Adwords<\/a><\/p>\n<p><strong>Actualisation:<\/strong> Nouveaux termes ajout\u00e9s et erreurs d&#039;\u00e9dition corrig\u00e9es.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il y a quelque temps, j&#039;envisageais de cr\u00e9er un glossaire Google Adwords aussi complet que possible et facile \u00e0 comprendre car il pourrait \u00eatre tr\u00e8s utile pour les d\u00e9butants ou comme mat\u00e9riel de r\u00e9f\u00e9rence pour ceux qui ont d\u00e9j\u00e0 une certaine exp\u00e9rience. Bien que j&#039;aie essay\u00e9 de tirer le meilleur parti du glossaire ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[74,83,10,131],"class_list":["post-938","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-enlaces-patrocinados","tag-glosario-google-adwords","tag-marketing-online","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glosario de Google Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Glosario de Google Adwords escrito por Guillermo Pareja.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/glossaire-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glosario de Google Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Glosario de Google Adwords escrito por Guillermo Pareja.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/glossaire-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-01T03:52:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-11-07T03:35:10+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/\",\"name\":\"Glosario de Google Adwords - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-11-01T03:52:57+00:00\",\"dateModified\":\"2010-11-07T03:35:10+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Glosario de Google Adwords escrito por Guillermo Pareja.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/glosario-de-google-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glosario de Google Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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