{"id":943,"date":"2010-11-07T01:17:12","date_gmt":"2010-11-07T04:17:12","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=943"},"modified":"2010-11-07T01:17:12","modified_gmt":"2010-11-07T04:17:12","slug":"google-adwords-formatos-de-anuncios-mobile-y-video","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-adwords-formats-dannonces-pour-mobile-et-video\/","title":{"rendered":"Google Adwords: formats d'annonces mobiles et vid\u00e9o"},"content":{"rendered":"

Ces derniers jours, j'aidais deux coll\u00e8gues \u00e0 se pr\u00e9parer \u00e0 l'examen GAP (Google Advertising Professional) et apr\u00e8s avoir r\u00e9ussi l'examen, ils m'ont tous les deux dit que leur plus gros probl\u00e8me \u00e9tait les questions sur les formats et les normes pour les publicit\u00e9s mobiles et vid\u00e9o.<\/p>\n

Il est fort possible que beaucoup plus de personnes rencontrent cette difficult\u00e9 car la plupart d'entre nous sont plus habitu\u00e9s \u00e0 travailler quotidiennement avec du texte et des banni\u00e8res publicitaires.<\/p>\n

R\u00e9pondre correctement \u00e0 ces questions peut signifier obtenir un tr\u00e8s bon GPA au-dessus du 90% ou dans le pire des cas, nous aider \u00e0 au moins r\u00e9ussir l'examen.<\/p>\n

Faites attention et apprenez les donn\u00e9es suivantes car elles peuvent \u00eatre tr\u00e8s utiles lorsque vous prenez le GAP.<\/strong><\/p>\n

<\/p>\n

Formats d'annonces mobiles<\/h3>\n

<\/span><\/strong><\/p>\n

Les formats de fichier accept\u00e9s sont: .gif, .jpg ou .png.
\nTailles de banni\u00e8res compatibles MMA<\/b>
\n300 \u00d7 50 (jusqu'\u00e0 7,5 Ko)<\/p>\n

216 x 36 (jusqu'\u00e0 4,5 Ko)<\/p>\n

168 x 28 (jusqu'\u00e0 3 Ko)<\/p>\n

300 x 75 (jusqu'\u00e0 7,5 Ko)<\/p>\n

216 x 54 (jusqu'\u00e0 4,5 Ko)<\/p>\n

168 x 42 (jusqu'\u00e0 3 Ko)<\/p>\n

Tailles compatibles pour les iPhones et autres mobiles avec navigateurs complets<\/strong><\/p>\n

300 x 50<\/p>\n

200 x 200<\/p>\n

250 x 250<\/p>\n

300×250<\/p>\n

Vous pouvez voir plus d'informations sur le lien suivant: Formats d'annonces mobiles<\/a><\/p>\n

<\/p>\n

Formats d'annonces vid\u00e9o<\/h3>\n

<\/span><\/strong><\/p>\n

Tailles des annonces vid\u00e9o click-to-play: <\/strong><\/p>\n

– 300×250<\/p>\n

– 336×280<\/p>\n

Le contenu des annonces vid\u00e9o ne peut pas contenir<\/strong><\/p>\n

- Mat\u00e9riel con\u00e7u pour les personnes de plus de 18 ans.<\/p>\n

- Th\u00e8mes sexuels pour adultes.<\/p>\n

- Langage grossier, offensant ou ind\u00e9cent.<\/p>\n

Configuration requise pour l\u2019image d\u2019ouverture<\/strong><\/p>\n

–<\/strong> Taille de 50 Ko ou moins.<\/p>\n

– <\/strong>Format JPEG, .PNG ou .GIF.<\/p>\n

- Les images seront redimensionn\u00e9es \u00e0 300 \u00d7 250, 336 \u00d7 280.<\/p>\n

Exigences vid\u00e9o<\/strong><\/p>\n

- Taille 75 Mo ou moins.<\/p>\n

- Dur\u00e9e maximale de 2 minutes.<\/p>\n

- Minimum de 14 images par seconde (id\u00e9al 30 FPS)<\/p>\n

Vous n'avez pas besoin d'importer des fichiers vid\u00e9o distincts pour chaque type d'annonce, mais Google redimensionne automatiquement le fichier pour l'adapter aux deux tailles.<\/p>\n

Si vous envisagez de passer l'examen GAP Fundamentals, je vous propose des conseils o\u00f9 vous pouvez me poser vos questions et je peux vous guider sur la fa\u00e7on de vous pr\u00e9parer \u00e0 l'examen. Vous pouvez me contacter en suivant le lien ci-dessous: Formulaire de contact<\/a><\/p>","protected":false},"excerpt":{"rendered":"

En estos \u00faltimos d\u00edas estuve ayudando a dos compa\u00f1eros de trabajo a prepararse para el examen GAP (Google Advertising Professional) y luego de aprobado el examen ambos me comentaron que su mayor problema estuvo con las preguntas sobre formatos y normas de anuncios Mobile y de Video. Es muy posible que mucha m\u00e1s gente tenga…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[44,84,14],"class_list":["post-943","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-gap","tag-google-advertising-professional","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: Formatos de Anuncios Mobile y Video - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Formatos de Anuncios Mobile y Video. 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