{"id":965,"date":"2010-11-26T02:02:44","date_gmt":"2010-11-26T05:02:44","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=965"},"modified":"2010-12-01T10:51:23","modified_gmt":"2010-12-01T13:51:23","slug":"publicidad-en-linkedin-con-directads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/publicite-sur-linkedin-avec-directods\/","title":{"rendered":"Publicit\u00e9 LinkedIn avec DirectAds"},"content":{"rendered":"

Puisque dans l'article pr\u00e9c\u00e9dent, j'ai expliqu\u00e9 certaines des caract\u00e9ristiques les plus int\u00e9ressantes et diff\u00e9rentielles de Annonces Facebook<\/a>Je vais maintenant \u00e9crire sur DirectAds, la plate-forme publicitaire de LinkedIn.<\/p>\n

\"\"<\/p>\n

Je pense qu'il n'est pas n\u00e9cessaire de mentionner les opportunit\u00e9s offertes par DirectAds puisque LinkedIn est le r\u00e9seau social professionnel par excellence et une tr\u00e8s grande source d'opportunit\u00e9s importantes pour tous les types d'entreprises, cependant, je ne crois pas non plus que LinkedIn puisse \u00eatre utilis\u00e9 pour mener \u00e0 bien tout type d'offres.<\/p>\n

En raison de la nature professionnelle de LinkedIn, DirectAds est une excellente plateforme publicitaire pour mener des campagnes B2B, offrant diff\u00e9rents types de services professionnels, de machines et d'outils de travail, etc.<\/p>\n

Il faut noter que les CPC ne sont pas "bon march\u00e9" par rapport aux autres plateformes (minimum US$2), mais si ce que vous voulez c'est cr\u00e9er des relations professionnelles \u00e0 long terme ou r\u00e9aliser des ventes pour de grosses sommes d'argent, je pense que ce n'est pas cher du tout .<\/p>\n

Maintenant, nous allons avec ce qui nous int\u00e9resse: Options d'orientation<\/strong><\/p>\n

Ciblage g\u00e9ographique:<\/strong> Du pain avec le m\u00eame que toujours, nous pouvons orienter nos campagnes vers des professionnels des pays qui nous int\u00e9ressent.<\/p>\n

\u00c2ge et sexe: <\/strong>Rien de nouveau sous le soleil depuis que Facebook a mis en \u0153uvre ces options de ciblage, mais il convient de noter que le ciblage par \u00e2ge se fait en choisissant des tranches d'\u00e2ge pr\u00e9d\u00e9termin\u00e9es plut\u00f4t que de choisir librement parmi une sorte de menu d\u00e9roulant.<\/p>\n

Industrie: <\/strong>C'est l\u00e0 que les choses commencent \u00e0 devenir int\u00e9ressantes, nous pouvons cibler nos campagnes sur nos secteurs cibles sp\u00e9cifiques. De cette fa\u00e7on, nous pouvons cibler nos publicit\u00e9s, par exemple, uniquement sur les professionnels de l'industrie du tourisme.<\/p>\n

Fonction de l'emploi:<\/strong> Un excellent compl\u00e9ment \u00e0 l'option pr\u00e9c\u00e9dente, car nous pouvons non seulement guider selon l'industrie, mais aussi selon la fonction que ce professionnel remplit au sein de son industrie.<\/p>\n

Par exemple, si nous combinons avec l'option pr\u00e9c\u00e9dente, nous pourrions cibler les campagnes sur: Administration dans le secteur de la sant\u00e9<\/p>\n

Hi\u00e9rarchie: <\/strong>Avec cette option, nous allons encore plus loin, car nous pouvons choisir d'orienter les campagnes en fonction des hi\u00e9rarchies des utilisateurs.<\/p>\n

Ainsi, nous ne pouvons cibler une campagne que sur des professionnels ind\u00e9pendants, des dirigeants, des chefs d'entreprise ou des administrateurs, etc.<\/p>\n

Entreprises:<\/strong> Autre \u00e9tape et maintenant encore plus profonde, les campagnes LinkedIn peuvent s'adresser aux professionnels li\u00e9s aux entreprises qui nous int\u00e9ressent.<\/p>\n

Si nous sommes "m\u00e9chants", nous pourrions m\u00eame lancer une campagne destin\u00e9e aux meilleurs professionnels de notre comp\u00e9tition en "Une offre qu'ils ne peuvent refuser"<\/strong> \ud83d\ude09<\/p>\n

Avec toutes ces options \u00e0 notre disposition, nous pouvons cr\u00e9er des campagnes TR\u00c8S pr\u00e9cises en fonction de ce dont nous avons besoin.<\/p>\n

Combien plus pr\u00e9cis pouvons-nous obtenir cela:<\/strong> \u00abHommes de plus de 30 ans, cadres de l'industrie automobile li\u00e9s \u00e0 \u00bb\ud83d\ude1b<\/p>\n

Conception d'annonces<\/strong><\/p>\n

Comme d'habitude sur la plupart des plates-formes qui utilisent des publicit\u00e9s textuelles, les titres des publicit\u00e9s LinkedIn Directads sont limit\u00e9s \u00e0 25 caract\u00e8res et le corps de l'annonce \u00e0 un total de 75 caract\u00e8res.<\/p>\n

Nous avons \u00e9galement la possibilit\u00e9 d'ins\u00e9rer une petite image de 50 \u00d7 50 pixels \u00e0 c\u00f4t\u00e9 de l'image, bien que ce ne soit pas beaucoup d'espace, il suffit d'afficher un logo ou une image li\u00e9e au produit \/ service que nous promouvons.<\/p>\n

Ce qui est curieux, c'est que l'URL visible doit correspondre au niveau du sous-domaine (avec AdWords, il suffit de faire correspondre le domaine), donc si notre page de destination est impl\u00e9ment\u00e9e dans un sous-domaine "bizarre", l'URL visible ne serait pas tr\u00e8s esth\u00e9tique ou attrayant.<\/p>\n

<\/strong><\/p>\n

Personnellement, je vais profiter des prochains mois pour me plonger autant que possible dans diff\u00e9rentes plateformes telles que Facebook Ads et LinkedIn DirectAds puisque les opportunit\u00e9s ne s'arr\u00eatent pas avec Google Adwords (ne vous m\u00e9prenez pas, c'est ma plateforme pr\u00e9f\u00e9r\u00e9e !).<\/p>\n

Et quelle exp\u00e9rience avez-vous avec la publicit\u00e9 sur LinkedIn?<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Ya que en el art\u00edculo anterior expliqu\u00e9 algunas de las caracter\u00edsticas m\u00e1s interesantes y diferenciales de Facebook Ads, ahora voy a escribir sobre DirectAds, la plataforma publicitaria de LinkedIn. Creo que no es necesario mencionar cu\u00e1les son las oportunidades que ofrece DirectAds ya que LinkedIn es la red social profesional por excelencia y una fuente…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,1],"tags":[138],"class_list":["post-965","post","type-post","status-publish","format-standard","hentry","category-linkedin-directads","category-marketing-digital","tag-linkedin-directads"],"aioseo_notices":[],"yoast_head":"\nPublicidad en LinkedIn con DirectAds - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Publicidad en LinkedIn con DirectAds. 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