{"id":971,"date":"2010-12-01T20:16:31","date_gmt":"2010-12-01T23:16:31","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=971"},"modified":"2010-12-01T20:16:31","modified_gmt":"2010-12-01T23:16:31","slug":"reportes-adwords-segmentacion-por-tipo-de-clic","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/adwords-rapports-ciblage-par-type-de-clic\/","title":{"rendered":"Rapports AdWords: segmentation du type de clic"},"content":{"rendered":"<p>Google vient de lancer une fonction de segmentation des rapports appel\u00e9e &quot;Type de clic&quot;, ce type de segmentation nous permet de savoir dans quelle partie d&#039;une annonce les clics ont \u00e9t\u00e9 produits (Titre, Liens annexes, Clics pour appeler, Extensions de produit, etc.)<\/p>\n<p>Pour voir ces donn\u00e9es, il suffit de cliquer sur \u00abSegment\u00bb puis de choisir \u00abClick Type\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-972\" title=\"type de clic adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-tipo-de-clic.jpg\" alt=\"\" width=\"624\" height=\"420\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-tipo-de-clic.jpg 624w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-tipo-de-clic-300x201.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>Ce type de donn\u00e9es nous aide \u00e0 mieux comprendre comment les utilisateurs interagissent avec nos publicit\u00e9s et \u00e0 prendre en cons\u00e9quence des d\u00e9cisions afin d&#039;am\u00e9liorer les performances de la campagne.<\/p>\n<p>Comme mentionn\u00e9 par Nathania Lozada dans l&#039;article original de Google sur le ciblage par type de clic, il ne s&#039;agit que de l&#039;une des nouvelles options dont nous aurons besoin pour mesurer l&#039;interaction avec nos annonces dans un proche avenir.<\/p>\n<p>Vous pouvez voir l&#039;article original Inside Adwords en faisant<a href=\"http:\/\/adwords.blogspot.com\/2010\/11\/new-adwords-features-such-as-product.html\"> Cliquez ici<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google acaba de lanzar una funci\u00f3n de segmentaci\u00f3n para reportes llamada \u00abTipo de Clic\u00bb, este tipo de segmentaci\u00f3n nos permite conocer en que parte de un anuncio fueron producidos los clicks (Titulo, Sitelinks, Clicks to Call, Product Extensions, etc.) Para poder ver estos datos nada m\u00e1s debemos clickear \u00abSegmento\u00bb y luego elegir \u00abTipo de Clic\u00bb&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-971","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reportes Adwords: Segmentaci\u00f3n por Tipo de Clic - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Reportes Adwords: Segmentaci\u00f3n por Tipo de Clic. 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