{"id":1002,"date":"2010-12-12T03:00:21","date_gmt":"2010-12-12T06:00:21","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1002"},"modified":"2010-12-12T03:03:22","modified_gmt":"2010-12-12T06:03:22","slug":"administracion-automatizada-de-campanas-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/amministrazione-automatizzata-di-campagne-adwords\/","title":{"rendered":"Amministrazione automatizzata delle campagne AdWords"},"content":{"rendered":"<p>AdWords ha recentemente lanciato una nuova opzione beta per automatizzare la gestione delle campagne per agenzie selezionate negli Stati Uniti e nel Regno Unito.<\/p>\n<p>L&#039;automazione di AdWords ti consente di configurare i parametri per determinare le modifiche alle offerte, al budget e allo stato degli annunci a livello di annuncio, parola chiave, gruppo di annunci e campagna.<\/p>\n<p>Ad esempio, possiamo configurare i parametri per mettere in pausa tutti gli annunci che dopo una settimana ottengono un tasso di conversione inferiore a X% e quindi evitare di dover eseguire manualmente i controlli del rendimento.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1003\" title=\"adwords automatizzare\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate.png\" alt=\"\" width=\"184\" height=\"114\" \/><\/a><\/p>\n<p>Questo strumento consente il test automatico di offerte, annunci di testo e budget, il che consente di risparmiare davvero molto tempo per l&#039;ottimizzazione delle campagne.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1004\" title=\"adwords automatizza 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-2.png\" alt=\"\" width=\"300\" height=\"197\" \/><\/a><\/p>\n<p>Sebbene questi non siano gli unici elementi di ottimizzazione per le campagne Adwords, ci consentono indubbiamente un maggiore controllo e la possibilit\u00e0 di dedicare pi\u00f9 tempo all&#039;ottimizzazione di altri elementi della campagna.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1005\" title=\"adwords automatizza 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-3.png\" alt=\"\" width=\"300\" height=\"215\" \/><\/a><\/p>\n<p>Mi auguro che, se il feedback delle agenzie statunitensi e britanniche \u00e8 buono, le agenzie e i professionisti del resto del mondo possono contare su questo strumento in brevissimo tempo.<\/p>\n<p>Va notato che la possibilit\u00e0 di gestire le campagne in modo automatizzato in base a parametri non \u00e8 una novit\u00e0, poich\u00e9 molti strumenti di gestione degli account PPC premium offrono da anni questo tipo di opzioni, tuttavia \u00e8 molto piacevole vedere che ora \u00e8 possibile accedervi senza pagare extra. (Anche se non penso sia cos\u00ec divertente per gli sviluppatori di strumenti)<\/p>\n<p>Ho trovato queste informazioni sul blog dell&#039;agenzia BlueClaw, puoi leggere l&#039;articolo originale facendo clic sul seguente link:<br \/>\n<a href=\"http:\/\/www.blueclaw.co.uk\/seo-blog\/%E2%80%98new-google-adwords-feature-%E2%80%93-automate-button%E2%80%99\/1596\/\">Pulsante Automatizza AdWords<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Recientemente Adwords lanz\u00f3 una nueva opci\u00f3n a modo de beta para automatizar la administraci\u00f3n de campa\u00f1as para algunas agencias selectas de USA y UK. Adwords automate permite configurar parametros para determinar cambios en los bids, presupuesto y estado de anuncios al nivel de anuncio, palabra clave, grupo de anuncios y campa\u00f1as. Por ejemplo podemos configurar&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[89,14,131],"class_list":["post-1002","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-adwords-automate","tag-google-adwords","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Administraci\u00f3n Automatizada de Campa\u00f1as Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords Automate, nueva opci\u00f3n para Administraci\u00f3n Automatizada de Campa\u00f1as de Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/amministrazione-automatizzata-di-campagne-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Administraci\u00f3n Automatizada de Campa\u00f1as Adwords - 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