{"id":1015,"date":"2010-12-18T14:14:24","date_gmt":"2010-12-18T17:14:24","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1015"},"modified":"2010-12-18T14:14:24","modified_gmt":"2010-12-18T17:14:24","slug":"red-de-display-herramienta-de-orientacion-contextual","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/strumento-di-orientamento-contesto-rete-display\/","title":{"rendered":"Rete Display: strumento per il targeting contestuale"},"content":{"rendered":"<p>Qualche giorno fa ho avuto l&#039;opportunit\u00e0 di testare la beta di un altro strumento che Google Adwords ci offre entro la fine di quest&#039;anno, se non ne avessi abbastanza con lo strumento di <a href=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/amministrazione-automatizzata-di-campagne-adwords\/\">Amministrazione automatizzata della campagna<\/a> in breve tempo potranno utilizzare anche il <strong>Strumento di orientamento contestuale<\/strong> per la Rete Display.<\/p>\n<p><strong>Cos&#039;\u00e8 lo strumento di orientamento contestuale?<\/strong><\/p>\n<p>Lo strumento di targeting contestuale per la Rete Display \u00e8 fondamentalmente una sorta di strumento per la ricerca di parole chiave sulla Rete Display, molto semplice da utilizzare e che finora sono personalmente soddisfatto dei risultati.<\/p>\n<p><strong>Come funziona?<\/strong><\/p>\n<p>Il funzionamento \u00e8 molto semplice ed intuitivo quindi non presenta difficolt\u00e0 nel suo utilizzo.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1017\" title=\"strumento di orientamento contestuale\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual1.jpg\" alt=\"\" width=\"500\" height=\"140\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual1.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual1-300x84.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Non ci resta che inserire le parole chiave o le frasi di nostro interesse, selezionare il Paese e la lingua a cui indirizzeremo la campagna e cliccare su \u00abCerca\u00bb.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1018\" title=\"strumento di orientamento contestuale 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual2.jpg\" alt=\"\" width=\"500\" height=\"235\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual2.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/herramienta-orientacion-contextual2-300x141.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>In questo esempio ho cercato &quot;Hotel&quot; e lo strumento suggerisce gruppi di annunci e parole chiave, nonch\u00e9 un&#039;offerta CPC.<\/p>\n<p>Passiamo ora a un&#039;altra interessante opzione di questo nuovo strumento, nel caso del gruppo di annunci &quot;Hotel 5 stelle&quot; vediamo che ci sono molte parole chiave che per loro natura non dovrebbero appartenere allo stesso gruppo di annunci in quanto si riferiscono a citt\u00e0 diverse dove potremmo non offrire il nostro servizio.<\/p>\n<p>Per risolvere questo problema dobbiamo eliminare le parole chiave che non sono utili facendo clic sull&#039;elenco di parole chiave nel gruppo di annunci per eliminarle o modificarle.<\/p>\n<p>Quindi non ci resta che fare clic sull&#039;opzione &quot;Espandi&quot; e lo strumento creer\u00e0 nuovi gruppi di annunci basati su quelle parole chiave.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1019  aligncenter\" title=\"espandere il gruppo di annunci\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios.jpg\" alt=\"\" width=\"500\" height=\"144\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios-300x86.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1020  aligncenter\" title=\"espandere il gruppo di annunci 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios2.jpg\" alt=\"\" width=\"500\" height=\"266\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios2.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/expandir-grupo-anuncios2-300x159.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Possiamo ripetere questo processo tutte le volte che \u00e8 necessario, anche se in questo esempio ho usato una parola chiave molto generica, possiamo usare parole chiave pi\u00f9 specifiche in termini di posizione o dettagli del prodotto \/ servizio per evitare di dover espandere ancora e ancora fino a quando non otteniamo il gruppi di annunci e parole chiave di cui abbiamo bisogno.<\/p>\n<p style=\"text-align: left;\">Una volta definito quali sono i gruppi di annunci che saranno davvero utili per la campagna, non ci resta che selezionarli e cliccare su &quot;Esporta in Adwords Editor&quot;, questo creer\u00e0 un file Excel che potremo poi importare con Adwords Editor per caricare finalmente alla nostra campagna.<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/exportar-adwords.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1022\" title=\"esportare adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/exportar-adwords.jpg\" alt=\"\" width=\"500\" height=\"179\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/exportar-adwords.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/exportar-adwords-300x107.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Finora posso dire che l&#039;esperienza con questo strumento \u00e8 stata molto positiva per le campagne in cui \u00e8 necessario ottenere volumi di traffico pi\u00f9 elevati nella rete display poich\u00e9 suggerisce parole chiave che potremmo non utilizzare e le granularizza in gruppi di annunci diversi da quello possiamo creare annunci molto specifici per ogni set di parole chiave suggerite.<\/p>\n<p style=\"text-align: left;\"><strong>E cosa ne pensate dello strumento di orientamento contestuale?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Desde hace unos d\u00edas tuve la oportunidad de probar el beta de una herramienta m\u00e1s que nos ofrece Google Adwords antes de terminar este a\u00f1o, si no tuvieron suficiente con la herramienta de Administraci\u00f3n Automatizada de Campa\u00f1as en poco tiempo tambi\u00e9n van a poder utilizar la Herramienta de Orientaci\u00f3n Contextual para la Red de Display.&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,91],"class_list":["post-1015","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-red-de-display"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red de Display: Herramienta de Orientaci\u00f3n Contextual - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Red de Display: Herramienta de Orientaci\u00f3n Contextual. 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