{"id":1040,"date":"2011-01-15T22:02:26","date_gmt":"2011-01-16T01:02:26","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1040"},"modified":"2011-01-15T22:03:06","modified_gmt":"2011-01-16T01:03:06","slug":"como-se-posicionan-los-anuncios-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/come-vengono-posizionati-gli-annunci-in-adwords\/","title":{"rendered":"Come vengono posizionati gli annunci in AdWords?"},"content":{"rendered":"

Una domanda molto frequente tra chi inizia con Adwords \u00e8 sapere quali sono i parametri con cui vengono decise le posizioni degli annunci sulle pagine dei risultati della rete di ricerca, in questo articolo<\/p>\n

Ranking dell'annuncio e punteggio di qualit\u00e0<\/strong><\/p>\n

Il ranking dell'annuncio \u00e8 il punteggio che decide la posizione di un annuncio ogni volta che un annuncio si qualifica per essere pubblicato nei risultati di ricerca, l'annuncio con il ranking dell'annuncio pi\u00f9 alto \u00e8 quello che ottiene la posizione migliore.<\/p>\n

Questo punteggio viene calcolato moltiplicando il CPC massimo per il punteggio di qualit\u00e0. (Questo pu\u00f2 aiutarti Esame Google AdWords Professional<\/a> \ud83d\ude09)<\/p>\n

\"\"<\/a><\/p>\n

Nell'esempio, l'annuncio 2 \u00e8 quello che occupa la prima posizione per pi\u00f9 di quanto paga meno per clic rispetto all'annuncio 1.<\/p>\n

D'altra parte, anche se l'annuncio 3 \u00e8 quello che \u00e8 disposto a pagare di pi\u00f9 per ogni clic, occupa l'ultima posizione a causa del suo punteggio di qualit\u00e0 basso.<\/p>\n

A volte un annuncio con un punteggio di qualit\u00e0 basso pu\u00f2 persino essere penalizzato e non essere visualizzato affatto, perch\u00e9 ci\u00f2 avvenga di solito devono esserci seri problemi di pertinenza tra le parole chiave, il contenuto degli annunci e la pagina di destinazione.<\/p>\n

Questa era una spiegazione molto breve di come il sistema Adwords decide la posizione degli annunci nelle SERP, nei prossimi articoli amplier\u00f2 le informazioni sui fattori che influenzano il costo per clic e tecniche specifiche per migliorare il punteggio di qualit\u00e0.<\/p>","protected":false},"excerpt":{"rendered":"

Una duda muy frecuente entre quienes empiezan con Adwords es saber cu\u00e1les son los parametros por los cu\u00e1les se deciden las posiciones de los anuncios en las p\u00e1ginas de resultados de la red de b\u00fasqueda, en este art\u00edculo Ad Rank y Quality Score Ad Rank es el puntaje que decide la posici\u00f3n de un anuncio…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10,81],"class_list":["post-1040","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-quality-score"],"aioseo_notices":[],"yoast_head":"\nC\u00f3mo se Posicionan los Anuncios en Adwords? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: C\u00f3mo se Posicionan los Anuncios en la Red de B\u00fasqueda?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/come-vengono-posizionati-gli-annunci-in-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo se Posicionan los Anuncios en Adwords? 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