{"id":1046,"date":"2011-01-16T17:43:39","date_gmt":"2011-01-16T20:43:39","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1046"},"modified":"2011-01-16T17:43:39","modified_gmt":"2011-01-16T20:43:39","slug":"razones-de-las-discrepancias-entre-datos-de-adwords-y-analytics","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/motivi-di-discrepanze-tra-dati-adwords-e-analisi\/","title":{"rendered":"Motivi delle discrepanze tra i dati di AdWords e quelli di Analytics"},"content":{"rendered":"<p>Le differenze tra i dati forniti tra Google Adwords e Analytics possono essere dovute a vari motivi, teoricamente i dati di visite, conversioni, ecc. Dovrebbero essere gli stessi su entrambe le piattaforme, tuttavia in pratica la cosa pi\u00f9 normale \u00e8 trovare alcune discrepanze.<\/p>\n<p>O perch\u00e9 come professionista il dubbio ti sta divorando la testa o perch\u00e9 un cliente ne \u00e8 incuriosito, di seguito spiego le principali possibili ragioni di queste differenze:<\/p>\n<p><strong>Terminologia diversa<\/strong><\/p>\n<p>AdWords monitora i &quot;clic&quot; mentre Analytics monitora le &quot;visite&quot;<\/p>\n<p><strong>Preferenze del browser dell&#039;utente<\/strong><\/p>\n<p>I visitatori che accedono al tuo sito tramite Adwords potrebbero avere i cookie, le immagini o Javascript disabilitati. In questo caso, Adwords conter\u00e0 il clic ma Analytics non conter\u00e0 la visita.<\/p>\n<p>Il codice di Google Analytics deve essere eseguito correttamente per il conteggio delle visite.<\/p>\n<p><strong>Filtro AdWords<\/strong><\/p>\n<p>Adwords filtra automaticamente i clic non validi, in questo caso la visita verr\u00e0 conteggiata in Google Analytics ma non il clic su Adwords.<\/p>\n<p><strong>Sincronizzazione tra AdWords e Analytics<\/strong><\/p>\n<p>I dati di Google Adwords vengono caricati una volta al giorno in Analytics, mentre Analytics viene aggiornato pi\u00f9 volte al giorno. Quindi i dati potrebbero essere temporaneamente non sincronizzati.<\/p>\n<p><strong>Impossibile trovare il codice di Analytics sulla pagina di destinazione<\/strong><\/p>\n<p>Sembra abbastanza sciocco, ma se crei spesso nuove pagine di destinazione per le tue campagne assicurati che tutte portino il codice di monitoraggio di Google Analytics.<\/p>\n<p><strong>Gli URL di destinazione non sono codificati<\/strong><\/p>\n<p>L&#039;ideale \u00e8 collegare l&#039;account Google Adwords e Analytics per utilizzare la codifica automatica, tuttavia a volte ci\u00f2 non \u00e8 possibile perch\u00e9 l&#039;account Analytics \u00e8 gi\u00e0 collegato a un altro account.<\/p>\n<p>In questo caso, gli URL di destinazione devono essere codificati, per questo possiamo utilizzare lo strumento <a href=\"http:\/\/www.google.com\/support\/googleanalytics\/bin\/answer.py?hl=en&amp;answer=55578\">Generatore di URL<\/a><\/p>\n<p><strong>Reindirizzamenti nelle pagine di destinazione<\/strong><\/p>\n<p>A volte i reindirizzamenti possono far s\u00ec che il codice Analytics non funzioni correttamente, in questo caso la visita non viene identificata come proveniente da una campagna a pagamento.<\/p>\n<p><strong>E quali altri motivi conosci?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Las diferencias entre los datos prove\u00eddos entre Google Adwords y Analytics pueden deberse a diversas razones, teoricamente los datos de visitas, conversiones, etc. deber\u00edan ser los mismos en ambas plataformas sin embargo en la pr\u00e1ctica lo m\u00e1s normal es encontrar ciertas discrepancias. Ya sea porque como profesional la duda te carcoma la cabeza o que&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,139],"class_list":["post-1046","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Razones de las discrepancias entre datos de Adwords y Analytics - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Razones sobre las discrepancias y diferencias entre datos de Google Adwords y Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Razones de las discrepancias entre datos de Adwords y Analytics - 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