{"id":1052,"date":"2011-01-22T21:02:18","date_gmt":"2011-01-23T00:02:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1052"},"modified":"2011-01-22T21:02:18","modified_gmt":"2011-01-23T00:02:18","slug":"como-enlazar-cuentas-de-google-analytics-con-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/come-collegare-gli-account-google-analytics-ad-adwords\/","title":{"rendered":"Come collegare gli account di Google Analytics con AdWords"},"content":{"rendered":"<p>L&#039;articolo di oggi \u00e8 un semplice tutorial su come collegare un account Google Analytics precedentemente creato con un account Adwords, questo \u00e8 praticamente essenziale per comprendere meglio l&#039;impatto e il rendimento delle campagne Google Adwords una volta che il traffico raggiunge il sito.<\/p>\n<p><strong>Per fare ci\u00f2, dobbiamo solo seguire i seguenti passaggi:<\/strong><\/p>\n<p><strong>1)<\/strong> Aggiungi come utente Analytics con livello di amministratore all&#039;account email utilizzato per AdWords, nel caso in cui entrambi gli account siano uguali, non \u00e8 necessario eseguire questo passaggio. (Ricorda che l&#039;email deve essere un account Google).<\/p>\n<p><strong>2) <\/strong>Accedi all&#039;account AdWords, fai clic su &quot;Rapporti e strumenti&quot;, quindi seleziona l&#039;opzione &quot;Google Analytics&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1054\" title=\"collega google analytics\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics1.jpg\" alt=\"\" width=\"254\" height=\"178\" \/><\/p>\n<p><strong>3) <\/strong>Nella schermata successiva, scegli l&#039;opzione &quot;Ho gi\u00e0 un account Google Analytics ...&quot; e quindi fai clic su &quot;Continua&quot;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1055\" title=\"collega google analytics 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-2.jpg\" alt=\"\" width=\"550\" height=\"176\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-2.jpg 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-2-300x96.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><strong>4)<\/strong> Quindi ci verr\u00e0 presentato un menu a discesa con tutti gli account Google Analytics in cui abbiamo accesso come amministratore e selezioniamo quello che vogliamo collegare all&#039;account AdWords.<\/p>\n<p>\u00c8 importante selezionare l&#039;opzione &quot;Codifica automatica degli URL di destinazione&quot;, questa opzione consente di ottenere informazioni molto preziose su campagne, gruppi di annunci e parole chiave, nonch\u00e9 i dati sui costi di AdWords nei rapporti di Analytics.<\/p>\n<p>Infine facciamo clic su &quot;Collega il mio account&quot; e poi su &quot;S\u00ec, continua&quot; nel popup che viene visualizzato.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1057\" title=\"collega google analytics 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-3.jpg\" alt=\"\" width=\"550\" height=\"124\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-3.jpg 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-3-300x67.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>ECCO! Adesso possiamo accedere ai dati delle nostre campagne Adwords dall&#039;interfaccia di Google Analytics tramite la barra di navigazione laterale, selezionando prima &quot;Sorgenti di traffico&quot; e poi &quot;Adwords&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1058\" title=\"collega google analytics 4\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-4.jpg\" alt=\"\" width=\"272\" height=\"408\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-4.jpg 272w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-4-200x300.jpg 200w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/><\/p>\n<p>Come puoi vedere, il processo di collegamento di un account Analytics con Adwords \u00e8 MOLTO semplice e consente molte opzioni come l&#039;importazione degli obiettivi di Analytics nel pannello delle conversioni di AdWords, la creazione di rapporti comparativi sul rendimento delle campagne Adwords rispetto al rendimento del traffico organico, ecc. . in un modo molto pi\u00f9 semplice e agile rispetto al lavoro con account scollegati.<\/p>\n<p><strong>Se i tuoi account Analytics non sono ancora collegati agli account AdWords corrispondenti, fallo ora! <\/strong>\ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>El art\u00edculo de hoy es un sencillo tutorial de c\u00f3mo enlazar una cuenta de Google Analytics creada previamente con una cuenta de Adwords, esto resulta pr\u00e1cticamente indispensable para poder comprender mejor el impacto y desempe\u00f1o de las campa\u00f1as de Google Adwords una vez que el tr\u00e1fico llega al sitio. Para ello nada m\u00e1s debemos seguir&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,139],"class_list":["post-1052","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo enlazar cuentas de Google Analytics con Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Tutorial de c\u00f3mo enlazar cuentas de Google Analytics con Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/come-collegare-gli-account-google-analytics-ad-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo enlazar cuentas de Google Analytics con Adwords - 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