{"id":1097,"date":"2011-02-27T14:56:58","date_gmt":"2011-02-27T17:56:58","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1097"},"modified":"2011-02-27T14:56:58","modified_gmt":"2011-02-27T17:56:58","slug":"adwords-editor-formula-words","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/parole-formula-editor-adwords\/","title":{"rendered":"Editor di AdWords: parole di formula"},"content":{"rendered":"<p>Adwords Editor \u00e8 uno strumento che consente di risparmiare molto tempo quando \u00e8 necessario apportare sia modifiche enormi che piccole modifiche a un account AdWords, tuttavia la maggior parte delle persone non ne sfrutta adeguatamente il pieno potenziale.<\/p>\n<p>Formula Words \u00e8 una di quelle funzioni che quasi nessuno usa ma che pu\u00f2 far risparmiare molto tempo, questa funzione permette di trovare e sostituire rapidamente il testo da un campo modificabile con il testo di un altro campo modificabile tramite lo strumento per sostituire il testo.<\/p>\n<p>Esistono formule di parole per la maggior parte dei campi modificabili nell&#039;editor di AdWords, ecco alcuni esempi:<\/p>\n<p>[campagna] - Testo della campagna<br \/>\n[adgroup] - Testo del gruppo di annunci<br \/>\n[parola chiave] - Testo parola chiave<br \/>\n[headline] - Testo del titolo<br \/>\n[description1] - Testo riga descrittiva 1<br \/>\n[description2] - Testo riga descrittiva 2<br \/>\n[displayUrl] - Testo URL visibile<br \/>\n[destinationUrl]: testo dell&#039;URL di destinazione<\/p>\n<p><strong>Tutto molto carino, ma mi stai parlando in cinese!<\/strong><\/p>\n<p>In parole pi\u00f9 semplici, le parole formula ci consentono di mantenere la nostra sanit\u00e0 mentale non dovendo digitare le stesse parole pi\u00f9 e pi\u00f9 volte, supponendo che le campagne, i gruppi di annunci e gli annunci tendano ad avere un tema comune.<\/p>\n<p>Ad esempio, se vendiamo pillole di colori diversi, la cosa pi\u00f9 naturale \u00e8 che abbiamo un gruppo di annunci diverso per ogni colore di pillola (rosso, blu, verde, arancione e cos\u00ec via) e ogni gruppo di annunci include la parola &quot;pillola&quot;.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1105\" title=\"editor di google adwords 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\" alt=\"\" width=\"255\" height=\"113\" \/><\/a><\/p>\n<p>Sebbene questo esempio sia semplificato, immagina il terrore di tutto il tempo necessario per modificare centinaia di parole chiave e gruppi di annunci in un unico account.<\/p>\n<p>Tuttavia, solo applicando la seguente Formula Word nello strumento di sostituzione del testo possiamo salvare un paio di maledizioni.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1106\" title=\"editor di google adwords 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg\" alt=\"\" width=\"442\" height=\"302\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg 442w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2-300x204.jpg 300w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/a><\/p>\n<p>Il risultato \u00e8 il seguente:<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1108\" title=\"editor di google adwords 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg\" alt=\"\" width=\"337\" height=\"110\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg 337w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31-300x97.jpg 300w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/a><\/p>\n<p>Esistono formule di parole per quasi tutto, quindi con questa tecnica puoi anche creare rapidamente annunci di testo altamente pertinenti per le parole chiave nei nostri gruppi di annunci, URL di visualizzazione accattivanti e molto altro con solo un paio di clic.<\/p>\n<p><strong>E quanto approfitti dell&#039;Editor di AdWords? <\/strong>\ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Adwords Editor es una herramienta que ayuda a ahorrar muchisimo tiempo cuando se necesita realizar tanto cambios masivos como peque\u00f1os retoques a una cuenta de Adwords, sin embargo la mayor\u00eda de las personas no explotan correctamente todo su potencial. Formula Words es una de esas funciones que casi nadie utiliza pero que pueden ahorrar mucho&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[97,14],"class_list":["post-1097","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-adwords-editor","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords Editor: Formula Words. Funciones poco conocidas y muy \u00fatiles del Google Adwords Editor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/parole-formula-editor-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Adwords Editor: Formula Words. Funciones poco conocidas y muy \u00fatiles del Google Adwords Editor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/parole-formula-editor-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-27T17:56:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-editor-formula-words\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-editor-formula-words\/\",\"name\":\"Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-editor-formula-words\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-editor-formula-words\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\",\"datePublished\":\"2011-02-27T17:56:58+00:00\",\"dateModified\":\"2011-02-27T17:56:58+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Adwords Editor: Formula Words. 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