{"id":1112,"date":"2011-03-03T23:41:11","date_gmt":"2011-03-04T02:41:11","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1112"},"modified":"2011-03-03T23:41:11","modified_gmt":"2011-03-04T02:41:11","slug":"adwords-herramienta-de-combinacion-de-keywords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/strumento-di-corrispondenza-delle-parole-chiave-adwords\/","title":{"rendered":"AdWords: strumento di combinazione di parole chiave"},"content":{"rendered":"<p>Sono disponibili una variet\u00e0 di strumenti che ci consentono di risparmiare molto tempo nella creazione del nostro elenco di parole chiave, alcuni sono gratuiti e altri sono a pagamento.<\/p>\n<p>Uno strumento gratuito che utilizzo quando ho bisogno di combinare elenchi di parole chiave \u00e8 <a href=\"http:\/\/www.keywordlizard.com\/\">Lucertola di parola chiave<\/a>Sebbene sia uno strumento abbastanza semplice, \u00e8 abbastanza flessibile e fa bene il suo lavoro.<\/p>\n<p><strong>Come viene utilizzato Keyword Lizard?<\/strong><\/p>\n<p>L&#039;uso \u00e8 abbastanza semplice, quindi con un esempio dovrebbe essere pi\u00f9 che chiaro.<\/p>\n<p>Supponiamo di vendere un elenco di 20 articoli su un sito di e-commerce, che distribuiamo in 30 citt\u00e0. In pratica non dovrebbero esserci grossi inconvenienti nel creare campagne e gruppi di annunci per le parole chiave pi\u00f9 generiche, ma \u00e8 sempre bene poter sfruttare quanto pi\u00f9 traffico long-tail possibile.<\/p>\n<p>L&#039;unica cosa che dobbiamo fare con Keyword Lizard \u00e8 inserire le parole chiave per colonne, in questo caso la prima colonna conterr\u00e0 la parola \u00abacquista\u00bb, la seconda colonna conterr\u00e0 la lista dei prodotti e l&#039;ultima colonna avr\u00e0 le parole del digita \u00abit + nome citt\u00e0&quot;.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1113\" title=\"parola chiave lucertola 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg\" alt=\"\" width=\"500\" height=\"189\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1-300x113.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Quindi possiamo scegliere il tipo di combinazione di cui abbiamo bisogno (tutte le combinazioni possibili o AB e C), possiamo anche affinare l&#039;elenco finale escludendo le ripetizioni, selezionando il tipo di corrispondenza che vogliamo per le parole chiave, ecc.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1114\" title=\"parola chiave lucertola 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2.jpg\" alt=\"\" width=\"500\" height=\"355\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2-300x213.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>In questo caso particolare seleziono solo la seconda opzione di combinazione senza altre funzioni opzionali e\u00a0 <strong>&quot;Avvia la lucertola!&quot;<\/strong><\/p>\n<p>Se \u00e8 la prima volta che utilizziamo lo strumento, ti verr\u00e0 richiesto di iscriverti alla newsletter, nella mia esperienza Keyword Lizard non bombarda di spam, quindi l&#039;abbonamento non \u00e8 affatto doloroso.<\/p>\n<p><strong>Ecco! generiamo 581 parole chiave in meno di 1 minuto!<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1116\" title=\"parola chiave lucertola 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3.jpg\" alt=\"\" width=\"500\" height=\"243\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3-300x145.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Facciamo clic su \u00abClicca qui\u00bb (perdona la ridondanza) e accediamo al nostro elenco di parole chiave, il formato \u00e8 abbastanza semplice ma fa bene il suo lavoro.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1117\" title=\"elenco di parole chiave\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave.jpg\" alt=\"\" width=\"361\" height=\"489\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave.jpg 361w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave-221x300.jpg 221w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/a>Ora non ci resta che affinare un po &#039;la nostra lista, eliminando parole molto generiche come &quot;compra&quot; e nel caso in cui non vendiamo determinati prodotti in alcune citt\u00e0 dobbiamo eliminare anche quelle parole chiave.<\/p>\n<p>Anche se abbiamo l&#039;elenco delle parole chiave, che \u00e8 solo met\u00e0 del lavoro, ora dobbiamo procedere a raggruppare le parole chiave in gruppi di annunci nel modo pi\u00f9 dettagliato possibile, ma questo \u00e8 un argomento per un altro articolo.<\/p>\n<p><strong>Quali strumenti utilizzi per combinare le parole chiave?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Existe una variedad de herramientas disponibles que nos permiten ahorrar muchisimo tiempo en la creaci\u00f3n de nuestra lista de palabras clave, algunas son gratuitas y otros de pago. Una herramienta gratuita que yo utilizo cuando necesito combinar listas de palabras claves es Keyword Lizard, si bien es una herramienta bastante simple, es bastante flexible y&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1112","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords: Herramienta de Combinaci\u00f3n de Keywords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords: Herramienta de Combinaci\u00f3n de Palabras Clave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/adwords-keyword-matching-tool\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords: Herramienta de Combinaci\u00f3n de Keywords - 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