{"id":1143,"date":"2011-04-01T02:49:56","date_gmt":"2011-04-01T05:49:56","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1143"},"modified":"2011-04-01T02:56:58","modified_gmt":"2011-04-01T05:56:58","slug":"google-1-y-su-influencia-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-1-e-la-sua-influenza-su-adwords\/","title":{"rendered":"Google +1 e la sua influenza su AdWords"},"content":{"rendered":"<p>Come \u00e8 noto, Google ha recentemente lanciato il \u00ab<a href=\"http:\/\/adwords-es.blogspot.com\/\">Google +1<\/a>\u00ab, Una sorta di&quot; Mi piace &quot;di Facebook.<\/p>\n<p>Sebbene +1 servir\u00e0 principalmente come uno dei nuovi fattori per il ranking organico, sar\u00e0 incluso anche negli annunci AdWords.<\/p>\n<p><strong>Come funziona Google +1 in AdWords?<\/strong><\/p>\n<p>L&#039;idea del pulsante +1 \u00e8 abbastanza semplice, quando un utente ha avviato la sua sessione Google, pu\u00f2 dare un voto positivo agli annunci che trova sulla rete di ricerca di Google attraverso questo pulsante.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1144\" title=\"google +1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\" alt=\"\" width=\"206\" height=\"69\" \/><\/a><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\"><\/a>La cosa interessante \u00e8 che questa valutazione serve come raccomandazione dell&#039;annuncio per gli amici e i contatti dell&#039;utente che ha effettuato la valutazione.<\/p>\n<p>Quindi, se uno dei tuoi contatti valuta positivamente un annuncio con &quot;+1&quot; e poi trovi lo stesso annuncio che \u00e8 stato valutato in precedenza, vedrai l&#039;annuncio come segue:<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1ed.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1145\" title=\"google + 1ed\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1ed.png\" alt=\"\" width=\"217\" height=\"111\" \/><\/a><\/p>\n<p><strong>E in che modo questo influisce sul rendimento delle mie campagne?<\/strong><\/p>\n<p>Lo spiega il blog ufficiale di AdWords <strong>I pulsanti Google +1 NON influenzeranno il punteggio di qualit\u00e0<\/strong>Fondamentalmente serviranno come valutazione o raccomandazione positiva.<\/p>\n<p>Lo credo personalmente <strong>l &#039;&quot;effetto +1&quot; sar\u00e0 molto accentuato nel CTR e nei tassi di conversione<\/strong> Tra gli annunci con le valutazioni pi\u00f9 positive, un annuncio consigliato da una persona nota dovrebbe teoricamente essere MOLTO pi\u00f9 attraente di un annuncio senza valutazioni di un&#039;azienda con cui non hai ancora interagito.<\/p>\n<p>Le persone sono molto pi\u00f9 predisposte ad acquistare un prodotto o un servizio consigliato da un conoscente fidato, quindi tutti vincono.<\/p>\n<p>L&#039;utente guadagna la sicurezza di contattare o acquisire prodotti \/ servizi da aziende consigliate da amici e conoscenti, l&#039;inserzionista acquisisce nuovi clienti e Google migliorer\u00e0 sicuramente il CTR dei suoi annunci Adwords (+ CTR = + reddito).<\/p>\n<p><strong>Come faccio a visualizzare il pulsante +1 nelle mie campagne?<\/strong><\/p>\n<p>Per attivare il pulsante +1 nei tuoi annunci <strong>dovrai pagare US$10.000<\/strong> e realizzare infinite noiose implementazioni in tutte le tue campagne. (HAPPY APRIL&#039;S FOOL! Possa la tua innocenza valerne la pena! :))<\/p>\n<p>In realt\u00e0, la parte migliore di tutto questo \u00e8 che non \u00e8 necessario fare NULLA affinch\u00e9 il pulsante +1 appaia nei tuoi annunci, sar\u00e0 una funzione predefinita e automatica in tutti gli annunci.<\/p>\n<p><strong>Non vedo l&#039;ora di provarlo !!!<\/strong><\/p>\n<p>Sono altrettanto ansioso di conoscere l&#039;impatto che il pulsante +1 avr\u00e0 sulle mie diverse campagne, tuttavia, al momento questa opzione sar\u00e0 abilitata solo per gli annunci in inglese e solo su Google.com (USA).<\/p>\n<p>Non appena +1 sar\u00e0 abilitato in tutto il mondo, prometto un buon articolo sulle esperienze che ottieni \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Como es de p\u00fablico conocimiento, Google lanz\u00f3 recientemente el \u00abGoogle +1\u00ab, una especie de \u00abMe Gusta\u00bb de Facebook. Si bien +1 servir\u00e1 principalmente como uno de los nuevos factores para el posicionamiento web org\u00e1nico, tambi\u00e9n se lo incluir\u00e1 dentro de los anuncios de Adwords. C\u00f3mo funciona el Google +1 en Adwords? La idea del bot\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[98,14],"class_list":["post-1143","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-1","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"La influencia del bot\u00f3n Google +1 en Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-1-e-la-sua-influenza-su-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La influencia del bot\u00f3n Google +1 en Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-1-e-la-sua-influenza-su-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-01T05:49:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-04-01T05:56:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/\",\"name\":\"Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\",\"datePublished\":\"2011-04-01T05:49:56+00:00\",\"dateModified\":\"2011-04-01T05:56:58+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"La influencia del bot\u00f3n Google +1 en Adwords.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google +1 y su influencia en Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/it\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital","description":"La influencia del bot\u00f3n Google +1 en Adwords.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-1-e-la-sua-influenza-su-adwords\/","og_locale":"it_IT","og_type":"article","og_title":"Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital","og_description":"La influencia del bot\u00f3n Google +1 en Adwords.","og_url":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-1-e-la-sua-influenza-su-adwords\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2011-04-01T05:49:56+00:00","article_modified_time":"2011-04-01T05:56:58+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Scritto da":"Guillermo Pareja","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/","url":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/","name":"Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png","datePublished":"2011-04-01T05:49:56+00:00","dateModified":"2011-04-01T05:56:58+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"La influencia del bot\u00f3n Google +1 en Adwords.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Google +1 y su influencia en Adwords"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/it\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts\/1143"}],"collection":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/comments?post=1143"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts\/1143\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/media?parent=1143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/categories?post=1143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/tags?post=1143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}