{"id":119,"date":"2009-11-15T18:20:08","date_gmt":"2009-11-15T21:20:08","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=119"},"modified":"2009-11-15T18:24:27","modified_gmt":"2009-11-15T21:24:27","slug":"como-google-adwords-posiciona-sus-anuncios","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/come-google-adwords-posiziona-i-tuoi-annunci\/","title":{"rendered":"In che modo Google Adwords posiziona i suoi annunci?"},"content":{"rendered":"<p>In questo articolo spiegheremo in modo abbastanza semplificato il modo in cui <strong>Google Adwords<\/strong> Posiziona i tuoi annunci, questo \u00e8 molto importante perch\u00e9 migliore \u00e8 la posizione dei nostri annunci AdWords, pi\u00f9 persone faranno clic su di essi.<\/p>\n<p>In poche parole, possiamo riassumerlo in questo modo:<strong> &quot;Google posiziona meglio gli annunci che ti mettono pi\u00f9 soldi in tasca&quot;<\/strong><\/p>\n<p><strong>Questo significa che pi\u00f9 pago per clic, mi classificher\u00f2 meglio?<\/strong><\/p>\n<p>Non necessariamente, questo pu\u00f2 essere vero se cerchiamo di ottenere buone posizioni con la &quot;forza bruta&quot;, non si tratta di lavorare di pi\u00f9 ma di lavorare in modo pi\u00f9 intelligente.<\/p>\n<p>Supponiamo che ci siano due annunci, l&#039;annuncio <span style=\"color: green;\">&quot;PER&quot;<\/span> e l&#039;annuncio <span style=\"color: red;\">\u00abB\u00bb<\/span>.<\/p>\n<p>Il <span style=\"color: green;\">l&#039;annuncio &quot;A&quot; paga 10 centesimi per clic<\/span> e il <span style=\"color: red;\">l&#039;annuncio &quot;B&quot; paga 20 centesimi<\/span>.<\/p>\n<p>Il <span style=\"color: green;\">L&#039;annuncio &quot;A&quot; ha un CTR 15%<\/span> e il <span style=\"color: red;\">annuncio \u00abB\u00bb solo un 5%<\/span>.<\/p>\n<p>Il che significa che per ogni 100 volte il <span style=\"color: green;\">l&#039;annuncio &quot;A&quot; genera $1.50<\/span> per Google e il <span style=\"color: red;\">annuncio \u00abB\u00bb solo $1<\/span>.<\/p>\n<p>Anche se <strong>l&#039;annuncio &quot;A&quot; paga la met\u00e0 per clic <\/strong>Stai generando 50% entrate in pi\u00f9 per Google rispetto all&#039;annuncio &quot;B&quot;, quindi Google ti posizioner\u00e0 pi\u00f9 in alto nelle SERP per farti guadagnare ancora di pi\u00f9.<\/p>\n<p>Questa \u00e8 una spiegazione molto semplice di come funziona Google Adwords quando si tratta di posizionare gli annunci, nei prossimi articoli ci occuperemo di altri aspetti come<strong> Punteggio di qualit\u00e0<\/strong> e vedere cosa possiamo fare per migliorare il CTR dei nostri annunci e quindi ottenere posizioni migliori con sempre meno denaro.<\/p>","protected":false},"excerpt":{"rendered":"<p>In questo articolo spiegheremo in modo molto semplificato il modo in cui Google Adwords posiziona i suoi annunci, questo \u00e8 molto importante poich\u00e9 migliore \u00e8 la posizione dei nostri annunci Adwords, convinceremo pi\u00f9 persone a fare clic su di essi. In poche parole, possiamo riassumere in questo modo: \u00abGoogle posiziona gli annunci meglio di pi\u00f9 soldi ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[14,131],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-google-adwords","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Google Adwords posiciona sus anuncios? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre c\u00f3mo Google Adwords determina el posicionamiento de los anuncios, consejos para mejorar el posicionamiento de nuestros anuncios de Google Adwords\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/come-google-adwords-posiziona-i-tuoi-annunci\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Google Adwords posiciona sus anuncios? 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