{"id":1197,"date":"2011-04-27T16:16:47","date_gmt":"2011-04-27T19:16:47","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1197"},"modified":"2011-04-27T16:16:47","modified_gmt":"2011-04-27T19:16:47","slug":"como-usar-adwords-para-promover-apps-de-android-y-ios","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/come-utilizzare-adwords-per-promuovere-app-android-e-ios\/","title":{"rendered":"Come utilizzare AdWords per promuovere app Android e iOS"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/android-vs-ios.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1202\" title=\"android-vs-ios\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/android-vs-ios.jpg\" alt=\"\" width=\"300\" height=\"184\" \/><\/a><\/p>\n<p>Se ti dedichi o prevedi di dedicarti allo sviluppo di applicazioni per Android o iOS (iPhone, iPad, iPod, ecc.), \u00c8 molto probabile che ad un certo punto ti sia capitato di incontrare la seguente fondamentale domanda filosofica:<\/p>\n<p><strong>Come! # @ $ consente a pi\u00f9 persone di scaricare le mie app?!?<\/strong><\/p>\n<p>Da qualche tempo Google Adwords si offre non solo di poter mostrare gli annunci sui dispositivi mobili, ma possiamo anche scegliere il sistema operativo e persino l&#039;operatore di telefonia mobile a cui vogliamo indirizzare gli annunci.<\/p>\n<p>Gli annunci che indirizzano al download dell&#039;applicazione vengono visualizzati automaticamente solo sui dispositivi che supportano tale applicazione, in questo modo si evita che per qualche errore l&#039;annuncio della tua applicazione Android sia stato mostrato sui dispositivi con iOS.<\/p>\n<p>Un altro punto interessante \u00e8 quello <strong>Gli annunci mostrano un link &quot;Download&quot; invece di un URL<\/strong> nel campo URL visibile, rendendoli molto pi\u00f9 attraenti per gli utenti dell&#039;app.<\/p>\n<p>Per ottenere ci\u00f2 \u00e8 sufficiente includere <strong>&quot;itunes.apple.com\/&quot;<\/strong> o\u00a0<strong>&quot;market.android.com\/&quot;<\/strong> seguito dal nome dell&#039;applicazione e il sistema verr\u00e0 visualizzato automaticamente<strong> &quot;Scarica l&#039;app per iPhone&quot;<\/strong> o <strong>&quot;Scarica l&#039;app per Android.&quot;<\/strong><\/p>\n<p><strong>Fantastico, questo \u00e8 quello che mi serve! Ma come faccio a configurare le mie campagne AdWords in modo che vengano visualizzate solo su determinati dispositivi mobili?<\/strong><\/p>\n<p>L&#039;impostazione di una campagna per dispositivi mobili specifici \u00e8 MOLTO semplice, vai alla scheda &quot;Impostazioni&quot;, vai all&#039;opzione &quot;Reti e dispositivi&quot;, in &quot;Dispositivi&quot; scegli &quot;Desidero selezionarli io ...&quot; e seleziona le seguenti opzioni:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1200\" title=\"adwords android iphone\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg\" alt=\"\" width=\"600\" height=\"298\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone-300x149.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Una volta salvate queste impostazioni, i nostri annunci verranno visualizzati solo per i dispositivi con il sistema operativo scelto.<\/p>\n<p><strong>E che esperienza hai nella promozione di app con Google Adwords?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Si te dedic\u00e1s o pens\u00e1s dedicarte a desarrollar aplicaciones para Android o para iOS (iPhone, iPad, iPod, etc.), es muy probable que en alg\u00fan momento te hayas encontrado con la siguiente pregunta filos\u00f3fica fundamental: C\u00f3mo !#@$ hago que m\u00e1s gente descargue mis aplicaciones?!? Desde ya hace alg\u00fan buen tiempo que Google Adwords ofrece no solamente&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1197","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo usar Adwords para Promover Apps de Android y iOS - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo usar Google Adwords para Promover Apps (aplicaciones) de Android y iOS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/come-utilizzare-adwords-per-promuovere-app-android-e-ios\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo usar Adwords para Promover Apps de Android y iOS - 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