{"id":1220,"date":"2011-05-11T11:29:39","date_gmt":"2011-05-11T14:29:39","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1220"},"modified":"2011-05-11T11:29:39","modified_gmt":"2011-05-11T14:29:39","slug":"google-adwords-nueva-opcion-de-orientacion-a-tablets","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/nuova-opzione-google-adwords-tablet-target\/","title":{"rendered":"Google AdWords: nuova opzione per il targeting dei tablet"},"content":{"rendered":"

Con la crescita BOOM!<\/strong> di tablet, Google Adwords non poteva essere lasciato indietro e ha annunciato sul suo blog ufficiale che nelle prossime settimane lancer\u00e0 un nuovo opzione di targeting per tablet<\/a>.<\/p>\n

La nuova opzione si trover\u00e0 nella sezione "Reti e dispositivi" della scheda "Configurazione" con il nome "Tablet con browser completi"<\/strong>.<\/p>\n

L'idea di questa opzione \u00e8 quella di poter indirizzare facilmente le campagne a tutti i dispositivi che rientrano nella categoria dei tablet, potendo scegliere con precisione il tipo di dispositivo e sistema operativo che vogliamo targetizzare.<\/p>\n

Layout della pagina di destinazione<\/h3>\n

Se intendiamo orientare una campagna sui tablet, \u00e8 molto importante progettare una pagina di destinazione ottimizzata, tenendo conto dei limiti e della risoluzione di questi dispositivi.<\/p>\n

Questa non \u00e8 solo una "best practice" consigliata, ma il sistema limiter\u00e0 l'ambito di una campagna che utilizza una pagina di destinazione che non considera ottimizzata per i tablet<\/strong> (ad esempio: pagine realizzate in flash)<\/p>\n

Vantaggi del targeting delle campagne sui tablet<\/h3>\n

A seconda del prodotto o del servizio che promuovi, questa nuova opzione pu\u00f2 essere vitale e passare inosservata.<\/p>\n

Se sviluppi o vendi applicazioni, servizi web, accessori per tablet o tablet stessi, questa nuova opzione pu\u00f2 aumentare notevolmente il tuo business.<\/p>\n

Immagina di bombardare tutti gli utenti di iPad 1 con annunci di iPad 2, \u00e8 male ehe<\/strong><\/p>\n

Se la campagna \u00e8 pi\u00f9 orientata al branding, essere in grado di raggiungere una fascia demografica specifica \u00e8 altrettanto potente.<\/p>\n

Tipi di annunci che possono essere mostrati ai tablet<\/h3>\n

I tablet saranno in grado di vedere solo annunci di testo standard e annunci display (almeno per ora!).<\/p>\n

Personalmente, prover\u00f2 questa opzione quando la lanciano apertamente, non fa mai male avere pi\u00f9 opzioni per Display.<\/p>\n

Qualcuno di voi pensa che questa nuova opzione possa aiutarvi molto con le vostre campagne?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Con el creciente BOOM! de las tablets, Google Adwords no se pod\u00eda quedar atr\u00e1s y anunci\u00f3 en su blog oficial que dentro de las siguientes semanas estar\u00e1n lanzando una nueva opci\u00f3n de orientaci\u00f3n a tablets. La nueva opci\u00f3n se encontrar\u00e1 en la secci\u00f3n \u00abRedes y dispositivos\u00bb de la pesta\u00f1a \u00abConfiguraci\u00f3n\u00bb con el nombre \u00abTablets con…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1220","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: Nueva opci\u00f3n de Orientaci\u00f3n a Tablets - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords presenta nueva opci\u00f3n de orientaci\u00f3n de anuncios a Tablets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/nuova-opzione-google-adwords-tablet-target\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Nueva opci\u00f3n de Orientaci\u00f3n a Tablets - 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