{"id":1442,"date":"2011-10-11T09:00:27","date_gmt":"2011-10-11T12:00:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1442"},"modified":"2011-10-11T02:28:50","modified_gmt":"2011-10-11T05:28:50","slug":"google-adwords-estructuracion-de-campanas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/struttura-campagna-google-adwords\/","title":{"rendered":"Google Adwords: struttura della campagna"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1453\" title=\"struttura\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\" alt=\"\" width=\"133\" height=\"200\" \/><\/a>La corretta strutturazione delle campagne di un account Google Adwords pu\u00f2 essere <strong>la differenza tra una campagna di successo e un clamoroso fallimento<\/strong>Non esiste proprio un modo &quot;corretto&quot; di strutturare le campagne, ma tutto dipende dalle vostre esigenze e dai vostri obiettivi, dipende anche dal vostro stile di gestione.<\/p>\n<p>Un requisito fondamentale per poter strutturare correttamente le campagne \u00e8<strong> conoscere tutte le possibilit\u00e0 offerte dai vari elementi che le compongono<\/strong>, sia &quot;On-Account&quot; (campagne, gruppi di annunci, parole chiave, annunci) e &quot;Off-Account&quot; (pagine di destinazione, test A \/ B, ecc.)<\/p>\n<p><strong>Gli obiettivi di una buona strutturazione della campagna sono:<\/strong><\/p>\n<p><strong>1) <\/strong><strong>Flessibilit\u00e0<\/strong><\/p>\n<p>La struttura delle campagne di un account Adwords deve essere progettata in termini di fornire un&#039;amministrazione flessibile, ovvero deve fornire facilit\u00e0 e agilit\u00e0 quando si apportano modifiche specifiche e \/ o massicce alle campagne.<\/p>\n<p><strong>2) <\/strong><strong>Facilit\u00e0 di analisi<\/strong><\/p>\n<p>Una buona struttura della campagna dovrebbe facilitare l&#039;interpretazione dei risultati, strutturando le campagne secondo diversi criteri quali: obiettivi generali, reti (di ricerca o display), targeting geografico, ecc. <strong>puoi analizzare il rendimento delle tue campagne con una semplice rapida occhiata<\/strong>, lasciando i report pi\u00f9 avanzati solo per un&#039;analisi approfondita.<\/p>\n<p><strong>3) <\/strong><strong>Ottimizzazione degli investimenti<\/strong><\/p>\n<p>La flessibilit\u00e0 di amministrazione e la facilit\u00e0 di analisi si traducono in un migliore utilizzo dell&#039;investimento destinato alle campagne, ad esempio le campagne possono essere segmentate in base alle performance dei prodotti offerti dal cliente, riuscendo cos\u00ec ad investire il pi\u00f9 possibile di il budget nelle parole chiave e negli annunci che ottengono i migliori risultati.<\/p>\n<p>Campagne ben strutturate consentono una facile ottimizzazione del budget totale per AdWords.<\/p>\n<p><strong>Non esiste un unico modo per strutturare correttamente le campagne, n\u00e9 esistono formule fisse<\/strong>, ma la prossima volta che devi lanciare una campagna per un cliente assicurati che soddisfi gli obiettivi precedenti \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>La correcta estructuraci\u00f3n de las campa\u00f1as de una cuenta de Google Adwords puede ser la diferencia entre una campa\u00f1a exitosa y un fracaso rotundo, precisamente no existe una forma \u201ccorrecta\u201d de estructurar campa\u00f1as sino que todo depende de tus necesidades y objetivos, inclusive depende de tu estilo de administraci\u00f3n. Un requisito fundamental para poder estructurar&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14],"class_list":["post-1442","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Consejos para estructuraci\u00f3n de Campa\u00f1as de Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/struttura-campagna-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - 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