{"id":1478,"date":"2011-11-23T17:26:12","date_gmt":"2011-11-23T20:26:12","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1478"},"modified":"2011-11-23T17:26:12","modified_gmt":"2011-11-23T20:26:12","slug":"como-denunciar-double-serving-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/come-segnalare-la-doppia-pubblicazione-in-adwords\/","title":{"rendered":"Come segnalare la doppia pubblicazione in AdWords"},"content":{"rendered":"<p>Il doppio servizio \u00e8 una pratica molto molto odiosa quando viene eseguita da un concorrente e non \u00e8 consigliabile imitarla.<\/p>\n<p>Fondamentalmente, Double Serving consiste nel mostrare due annunci dello stesso inserzionista per una ricerca specifica, questa pu\u00f2 essere effettuata utilizzando due diversi account Google Adwords contemporaneamente.<\/p>\n<p>In casi pi\u00f9 &quot;raffinati&quot;, \u00e8 probabile che un inserzionista crei anche due siti Web diversi con nomi di societ\u00e0 fittizi, ma che offrono sempre gli stessi servizi o prodotti.<\/p>\n<h4>Ma a cosa serve ?!<\/h4>\n<p>L&#039;idea alla base di Double Serving \u00e8 quella di riuscire a catturare una percentuale maggiore di utenti che effettuano ricerche relative al servizio \/ prodotto offerto dall&#039;inserzionista.<\/p>\n<p>Questa pratica risale al momento in cui il marketing di affiliazione affliggeva i risultati di AdWords e molti affiliati cercavano di &quot;monopolizzare&quot; i risultati per determinate ricerche.<\/p>\n<h4>Posso fare anche la doppia porzione?<\/h4>\n<p><strong>Risposta breve:<\/strong> NON.<\/p>\n<p><strong>Risposta lunga:<\/strong> Google Adwords penalizza la doppia pubblicazione poich\u00e9 cerca di garantire che ogni annuncio offerto da Adwords per una ricerca specifica provenga da un inserzionista diverso, al fine di fornire una migliore esperienza utente attraverso la variet\u00e0 di offerte.<\/p>\n<h4>La mia concorrenza sta facendo Double Serving, come posso segnalarli?!<\/h4>\n<p>Poco tempo fa un mio cliente ha avuto problemi con un concorrente che promuoveva due domini diversi che hanno siti web con design diversi e nomi di societ\u00e0 fittizi, offrendo sempre lo stesso servizio.<\/p>\n<p>Guardando gli WhoIs, abbiamo potuto facilmente verificare che entrambi i domini appartenessero allo stesso concorrente, quindi abbiamo proceduto con il reclamo.<\/p>\n<p>Per segnalare un caso di doppia pubblicazione, \u00e8 necessario completare il <a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/request.py?hl=en&amp;contact_type=feedback&amp;displayed=a160742&amp;origin=cluster&amp;rd=1\">modulo corrispondente<\/a>, dove ci chiederanno di specificare qual \u00e8 il problema, la posizione del link dell&#039;annuncio e dove l&#039;abbiamo visto.<\/p>\n<p>\u00c8 importante notare che il team di Google Adwords potrebbe impiegare un po &#039;di tempo per esaminare la segnalazione effettuata e quindi spetta a sua discrezione valutare se gli account coinvolti nella doppia pubblicazione debbano essere sospesi.<\/p>\n<p><strong>Hai gi\u00e0 avuto questo tipo di problema con un concorrente?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>El Double Serving es una pr\u00e1ctica muy muy odiosa cuando la lleva a cabo un competidor y para nada recomendable de imitar. B\u00e1sicamente, el Double Serving consiste en mostrar dos anuncios de un mismo anunciante para una b\u00fasqueda determinada, esto puede ser llevado a cabo mediante la utilizaci\u00f3n en simult\u00e1neo de dos cuentas diferentes de&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1478","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo denunciar Double Serving en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo denunciar Double Serving en Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo denunciar Double Serving en Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo denunciar Double Serving en Google Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-23T20:26:12+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\",\"name\":\"C\u00f3mo denunciar Double Serving en Adwords - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2011-11-23T20:26:12+00:00\",\"dateModified\":\"2011-11-23T20:26:12+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"C\u00f3mo denunciar Double Serving en Google Adwords.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo denunciar Double Serving en Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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