{"id":1559,"date":"2012-01-28T09:00:44","date_gmt":"2012-01-28T12:00:44","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1559"},"modified":"2012-01-28T03:46:44","modified_gmt":"2012-01-28T06:46:44","slug":"adwords-agrega-nuevas-opciones-para-las-campanas-mobile","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/adwords-aggiunge-nuove-opzioni-per-campane-per-cellulari\/","title":{"rendered":"AdWords aggiunge nuove opzioni per le campagne per cellulari"},"content":{"rendered":"<p>Il traffico mobile che possiamo ottenere tramite AdWords continua a crescere giorno dopo giorno ed \u00e8 per questo che Google si impegna a offrirci maggiori e migliori opzioni di segmentazione.<\/p>\n<p>Da poco tempo sono state aggiunte nuove funzioni che ci aiutano a migliorare le nostre campagne mobile in AdWords e a risolvere alcuni dei problemi pi\u00f9 frequenti.<\/p>\n<p>Supponiamo che tu stia pubblicizzando un&#039;app Android tramite AdWords indirizzata a dispositivi mobili, ma il tuo prodotto pu\u00f2 essere utilizzato solo su versioni pi\u00f9 recenti del sistema operativo; tuttavia, le persone che non dispongono di tali versioni possono comunque accedere alla pagina di destinazione e, probabilmente frustrato perch\u00e9 non pu\u00f2 usare la tua app.<\/p>\n<p>Questo \u00e8 esattamente il tipo di problema che Google sta cercando di risolvere con la nuova funzionalit\u00e0 mobile di AdWords.<\/p>\n<p>Le nuove funzionalit\u00e0 consentono agli inserzionisti di scegliere come target versioni specifiche di sistemi operativi, per garantire che gli annunci siano indirizzati agli utenti giusti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1560\" title=\"sistemi operativi mobili adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-sistemas-operativos-mobile.png\" alt=\"\" width=\"550\" height=\"266\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-sistemas-operativos-mobile.png 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-sistemas-operativos-mobile-300x145.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Inoltre, gli utenti AdWords potranno anche configurare gli annunci in base al fatto che gli utenti stiano utilizzando una connessione Wi-Fi. Google afferma che il targeting in base al Wi-Fi consente agli inserzionisti di espandere la propria portata e, d&#039;altra parte, sar\u00e0 utile sapere con quale larghezza di banda gli utenti aprono la pagina di destinazione per vedere se possono o meno aprire contenuti come i video. .<\/p>\n<p>Questa opzione pu\u00f2 essere trovata nella scheda &quot;Impostazioni&quot; di qualsiasi campagna.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1564\" title=\"orientamento wifi adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-orientacion-wifi.jpg\" alt=\"\" width=\"550\" height=\"173\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-orientacion-wifi.jpg 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-orientacion-wifi-300x94.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Queste nuove funzionalit\u00e0 di Google arrivano in un momento in cui l&#039;uso dei dispositivi mobili, inclusi i tablet, sta crescendo enormemente.<\/p>","protected":false},"excerpt":{"rendered":"<p>El tr\u00e1fico mobile que podemos obtener a trav\u00e9s de Adwords sigue creciendo d\u00eda a d\u00eda y es por ello que Google apuesta en ofrecernos cada vez m\u00e1s y mejores opciones de segmentaci\u00f3n. Hace poco tiempo se agregaron unas nuevas funciones que nos ayudan a mejorar nuestras campa\u00f1as mobile en Adwords y solucionar alguno de los&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1559","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AdWords agrega nuevas opciones para las campa\u00f1as mobile - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Opciones nuevas de Google Adwords para campa\u00f1as Mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/adwords-aggiunge-nuove-opzioni-per-campane-per-cellulari\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords agrega nuevas opciones para las campa\u00f1as mobile - 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