{"id":1579,"date":"2012-02-16T09:00:06","date_gmt":"2012-02-16T12:00:06","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1579"},"modified":"2012-02-15T22:06:05","modified_gmt":"2012-02-16T01:06:05","slug":"google-adwords-sitelinks-mejorados","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/sitelink-google-adwords-migliorato\/","title":{"rendered":"Google AdWords: sitelink migliorati"},"content":{"rendered":"<p>Le estensioni annuncio sono uno strumento molto utile per fornire informazioni aggiuntive ed evidenziare i nostri annunci rispetto alla concorrenza.<\/p>\n<p>Mi piacciono particolarmente i link ai siti o i \u00absitelink\u00bb, che ci consentono di mostrare fino a 4 link in pi\u00f9 sotto il nostro annuncio AdWords, purch\u00e9 abbia un buon punteggio di qualit\u00e0 e si trovi tra le prime 3 posizioni in sospeso sopra i risultati organici.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1580\" title=\"sitelink adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg\" alt=\"Sitelink AdWords\" width=\"400\" height=\"180\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords-300x135.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>I sitelink vengono utilizzati per aumentare notevolmente il CTR e fornire diversi URL di destinazione, in modo che l&#039;utente possa scegliere l&#039;URL che ritiene di maggior interesse.<\/p>\n<p>Ieri nel <a href=\"http:\/\/adwords.blogspot.com\/2012\/02\/introducing-enhanced-ad-sitelinks.html\">Blog ufficiale di AdWords<\/a> \u00e8 stato presentato un nuovo esperimento che Google sta effettuando per continuare a migliorare i sitelink.<\/p>\n<p>La nuova funzione si chiama &quot;Sitelink avanzati&quot; e ha lo scopo di evidenziare ulteriormente i sitelink realmente pertinenti e utili per gli utenti.<\/p>\n<p><strong>Il seguente esempio \u00e8 mostrato sul blog ufficiale di AdWords:<\/strong><\/p>\n<p>Supponiamo di avere un annuncio per una pizzeria che utilizza i seguenti sitelink:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1582\" title=\"sitelink avanzati adwords 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-1.png\" alt=\"Sitelink avanzati\" width=\"400\" height=\"96\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-1.png 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-1-300x72.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Allo stesso modo, nel nostro account AdWords abbiamo i seguenti annunci di testo:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1585\" title=\"sitelink avanzati adwords 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-2.png\" alt=\"\" width=\"400\" height=\"155\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-2.png 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-2-300x116.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Con la nuova funzione Sitelink avanzati, i nostri annunci avranno questo aspetto:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1586\" title=\"sitelink avanzati adwords 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-3.png\" alt=\"\" width=\"400\" height=\"156\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-3.png 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-3-300x117.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Affinch\u00e9 i sitelink avanzati vengano visualizzati, \u00e8 necessario disporre di annunci strettamente correlati ai sitelink che utilizziamo nella campagna nel nostro account, altrimenti verranno visualizzati solo sitelink normali.<\/p>\n<p>Nei test dei sitelink avanzati \u00e8 stato riscontrato che questi sono risultati pi\u00f9 utili e pertinenti dagli utenti e che di conseguenza i CTR ottenuti sono stati anche superiori rispetto ai normali sitelink.<\/p>\n<p>Secondo il blog ufficiale di Adwords, questa nuova funzionalit\u00e0 \u00e8 in fase di test e non viene specificato quando sar\u00e0 disponibile per tutti gli utenti.<\/p>\n<p>Senza dubbio far\u00f2 alcuni test non appena i sitelink avanzati saranno disponibili per tutti gli utenti \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Las extensiones de anuncios son una herramienta muy \u00fatil para brindar informaci\u00f3n extra y destacar nuestros anuncios por sobre los de la competencia. Particularmente a mi me gustan mucho los Enlaces de Sitio o \u00abSitelinks\u00bb, los cuales nos permiten mostrar hasta 4 enlaces extras debajo de nuestro anuncio de Adwords, siempre y cuando el mismo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[109,14],"class_list":["post-1579","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-enhanced-sitelinks","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-adwords-sitelinks-improved\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Sitelinks Mejorados - 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