{"id":1678,"date":"2012-05-22T09:00:54","date_gmt":"2012-05-22T12:00:54","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1678"},"modified":"2012-05-22T02:53:57","modified_gmt":"2012-05-22T05:53:57","slug":"google-busca-optimizar-sus-serp-con-el-nuevo-texto-anuncios-relacionados-con","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-cerca-di-ottimizzare-i-tuoi-servizi-con-nuovi-annunci-correlati-di-testo\/","title":{"rendered":"Google cerca di ottimizzare le sue SERP con il nuovo testo \u00abAnnunci correlati a\u00bb"},"content":{"rendered":"<p>Pochi giorni fa Google ha introdotto un nuovo testo nelle sue pagine dei risultati, un messaggio chiamato <strong>\u00abAnnunci correlati a\u00bb <\/strong>visibile sopra l&#039;unit\u00e0 pubblicitaria principale di AdWords.<\/p>\n<p>Questo nuovo testo \u00e8 seguito dalla query di ricerca dell&#039;utente evidenziata in grassetto.<\/p>\n<p>Secondo <a href=\"http:\/\/searchengineland.com\/ads-related-to-text-officially-rolls-out-on-adwords-top-ad-block-121999\">Motore di ricerca Land<\/a>, un portavoce di Google ha spiegato che questa modifica fa parte dell&#039;impegno di Google per visualizzare annunci sempre pi\u00f9 rilevanti per le ricerche degli utenti, questa modifica cerca di informare gli utenti perch\u00e9 vedono annunci tra le pagine dei risultati di Google.<\/p>\n<p><strong>Di seguito possiamo vedere un esempio:<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1679\" title=\"annunci correlati\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg\" alt=\"annunci correlati\" width=\"816\" height=\"447\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg 816w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con-300x164.jpg 300w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/p>\n<p>Chiaramente questa nuova modifica nella pagina dei risultati \u00e8 finalizzata anche ad aumentare il CTR degli annunci AdWords e fa sicuramente parte di un test di ottimizzazione delle vostre pagine dei risultati.<\/p>\n<p>Se questa modifica, fornendo alcune informazioni sul motivo per cui vengono visualizzati gli annunci, riesce a convincere una percentuale extra di utenti a fare clic sugli annunci, le entrate di Google potrebbero aumentare notevolmente con la stessa quantit\u00e0 di traffico corrente.<\/p>\n<p>Questo ci mostra che c&#039;\u00e8 sempre spazio per continuare a ottimizzare le nostre pagine anche se sembra che non ci sia nulla da fare e che molte volte \u00e8 sufficiente apportare modifiche apparentemente piccole per ottenere risultati migliori.<\/p>\n<p>Se hai campagne che mostrano annunci nelle prime posizioni, resta sintonizzato per vedere se il tuo CTR migliora grazie a questo nuovo testo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hace unos pocos d\u00edas Google ha introducido un nuevo texto en sus p\u00e1ginas de resultado, un mensaje llamado \u00abAnuncios relacionados con\u00bb que puede verse por encima del bloque principal de anuncios de Adwords. Este nuevo texto se encuentra seguido de la consulta de b\u00fasqueda del usuario resaltada en negrita. Seg\u00fan Search Engine Land, un vocero&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10],"class_list":["post-1678","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot; - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-cherche-a-optimiser-vos-serps-avec-de-nouvelles-annonces-textuelles\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot; - 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