{"id":1686,"date":"2012-05-25T09:00:59","date_gmt":"2012-05-25T12:00:59","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1686"},"modified":"2012-05-25T02:21:54","modified_gmt":"2012-05-25T05:21:54","slug":"google-adwords-nuevo-informe-de-datos-de-subasta","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/","title":{"rendered":"AdWords di Google: nuovo rapporto sui dati delle aste"},"content":{"rendered":"<p>Qualche giorno fa Adwords ha rilasciato un nuovo report per ottenere ancora pi\u00f9 informazioni sul rendimento delle nostre parole chiave rispetto a quello dei nostri concorrenti.<\/p>\n<p>Il nuovo report ci permette di sapere quali sono gli inserzionisti nostri principali competitor e qual \u00e8 la situazione dei nostri annunci rispetto ai tuoi a livello di parola chiave.<\/p>\n<p>Per poter visualizzare il report Dati Asta, \u00e8 necessario visualizzare un&#039;icona di un grafico a barre accanto alla parola chiave per la quale si desidera ottenere il report, questa icona indica che \u00e8 disponibile un report per detta parola chiave.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1689\" title=\"dati sulle aste di AdWords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg\" alt=\"dati sulle aste di AdWords\" width=\"611\" height=\"173\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg 611w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1-300x84.jpg 300w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/a><\/p>\n<p>Una volta trovata una parola chiave per la quale vogliamo ottenere il rapporto Dati asta, dobbiamo selezionarla, fare clic sul pulsante &quot;Dettagli parola chiave&quot; e quindi scegliere l&#039;opzione <strong>&quot;Dati dell&#039;asta (singola parola chiave)&quot;<\/strong>.<\/p>\n<p><strong>Il report che otterremo \u00e8 il seguente:<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1690\" title=\"dati dell&#039;asta adwords 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2.jpg\" alt=\"dati dell&#039;asta adwords 2\" width=\"1095\" height=\"344\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2.jpg 1095w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2-820x258.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2-300x94.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2-1024x321.jpg 1024w\" sizes=\"(max-width: 1095px) 100vw, 1095px\" \/><\/a><strong>Le metriche offerte dal rapporto sui dati dell&#039;asta sono:<\/strong><\/p>\n<p><strong>- Posizione media: <\/strong>\u00c8 la posizione media in cui vengono mostrati gli annunci dell&#039;inserzionista per la parola chiave specificata.<\/p>\n<p><strong>- Percentuale di impressioni: <\/strong>\u00c8 una percentuale che mostra la relazione tra le impressioni ottenute dagli annunci di un inserzionista per una determinata parola chiave e le impressioni totali per quella parola chiave.<\/p>\n<p>Ad esempio, se ci sono 1.000 impressioni totali al giorno per una parola chiave e i nostri annunci ottengono 900 impressioni di quella parola chiave al giorno, la quota impressioni per i nostri annunci sarebbe 90%.<\/p>\n<p><strong>- Percentuale di sovrapposizione: <\/strong>Mostra la percentuale di volte in cui gli annunci di un determinato inserzionista e i nostri annunci sono stati mostrati contemporaneamente per una determinata parola chiave.<\/p>\n<p><strong>- Percentuale di posizione superiore: <\/strong>\u00c8 una metrica che mostra la percentuale di volte in cui l&#039;annuncio di un concorrente \u00e8 stato visualizzato sopra il nostro annuncio.<\/p>\n<p><strong>- Percentuale della parte superiore della pagina: <\/strong>Mostra la percentuale di volte in cui un annuncio \u00e8 stato pubblicato sopra i risultati organici.<\/p>\n<p>Questi dati saranno molto utili per poter identificare pi\u00f9 precisamente la nostra situazione rispetto ai concorrenti per ciascuna delle parole chiave delle nostre campagne.<\/p>\n<p>In questo modo, sar\u00e0 possibile rilevare se \u00e8 necessario intraprendere azioni specifiche per aumentare la quota di mercato dei nostri annunci e determinare quali inserzionisti sono i nostri concorrenti pi\u00f9 forti.<\/p>\n<p>Per ulteriori informazioni sul nuovo report sui dati delle aste, \u00e8 possibile consultare le seguenti fonti:<\/p>\n<p>&#8211; <a href=\"https:\/\/support.google.com\/adwords\/bin\/answer.py?hl=es&amp;answer=2579754&amp;ctx=tltp\">Centro assistenza AdWords: dati sulle aste<\/a><\/p>\n<p>&#8211; <a href=\"http:\/\/adwords.blogspot.com.ar\/2012\/05\/make-smarter-decisions-with-new-auction.html\">Inside Adwords (blog ufficiale di Google Adwords)<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hace pocos d\u00edas Adwords habilit\u00f3 un nuevo informe para obtener a\u00fan m\u00e1s informaci\u00f3n sobre el rendimiento de nuestras palabras clave en comparaci\u00f3n al rendimiento de nuestros competidores. El nuevo informe permite conocer cuales anunciantes son nuestros principales competidores y cual es la situaci\u00f3n de nuestros anuncios frente a los suyos a nivel palabra clave. Para&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10],"class_list":["post-1686","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Nuevo informe de Datos de Subasta - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Nuevo informe de Datos de Subasta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Nuevo informe de Datos de Subasta - 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