{"id":1710,"date":"2012-06-30T16:33:38","date_gmt":"2012-06-30T19:33:38","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1710"},"modified":"2012-06-30T18:32:34","modified_gmt":"2012-06-30T21:32:34","slug":"google-analytics-como-crear-experimentos-de-contenido","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-analytics-how-to-create-content-experiment\/","title":{"rendered":"Google Analytics: come creare esperimenti sui contenuti"},"content":{"rendered":"<p>Pochi giorni fa \u00e8 stato annunciato il ritiro dello Strumento per ottimizzare il sito di Google per includere le funzioni svolte da tale strumento direttamente all&#039;interno di Google Analytics sotto il nome di &quot;Esperimenti sui contenuti&quot; o &quot;Esperimenti sui contenuti&quot; in spagnolo.<\/p>\n<p>Stavo facendo alcuni primi test con alcuni clienti e la verit\u00e0 \u00e8 che ora \u00e8 molto pi\u00f9 comodo creare esperimenti da un unico strumento.<\/p>\n<p><strong>Di seguito \u00e8 illustrato passo passo come eseguire Esperimenti sui contenuti in Google Analytics:<\/strong><\/p>\n<p><strong>1)<\/strong> Seleziona l&#039;opzione &quot;Esperimenti&quot; nella scheda &quot;Contenuti&quot; nel menu delle opzioni della scheda &quot;Rapporti standard&quot;.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1711\" title=\"esperimenti sui contenuti di Google Analytics\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido.jpg\" alt=\"esperimenti sui contenuti di Google Analytics\" width=\"245\" height=\"281\" \/><\/a><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido.jpg\"><\/a><strong>2)<\/strong> Introduciamo l&#039;URL su cui vogliamo effettuare l&#039;esperimento, lo strumento ci mostrer\u00e0 una Miniatura con l&#039;immagine della pagina su cui vogliamo eseguire l&#039;esperimento e cliccheremo su \u00abAvvia Esperimento\u00bb.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1721\" title=\"esperimenti sui contenuti di Google Analytics 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23.jpg\" alt=\"esperimenti sui contenuti di Google Analytics\" width=\"600\" height=\"155\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23-300x77.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>3) <\/strong>Quindi designiamo un nome per l&#039;esperimento, introduciamo gli URL delle pagine su cui verr\u00e0 eseguito l&#039;esperimento, aggiungiamo le varianti necessarie e quando siamo pronti facciamo clic su \u00abPassaggio successivo\u00bb.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1724\" title=\"esperimenti sui contenuti di Google Analytics 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-1024x700.jpg\" alt=\"esperimenti sui contenuti di Google Analytics\" width=\"620\" height=\"423\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-1024x700.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-820x561.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-300x205.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31.jpg 1046w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>A destra di ogni URL \u00e8 possibile visualizzare in anteprima gli atterraggi con cui verr\u00e0 effettuato l&#039;esperimento, in questo caso essendo la &quot;variante 1&quot; ipotetica e inesistente, l&#039;anteprima mostra un errore 404 hehe<\/p>\n<p><strong>4) <\/strong>Una volta scelti gli URL, ora dobbiamo scegliere l&#039;obiettivo dell&#039;esperimento e la percentuale di visitatori che verranno inclusi nell&#039;esperimento.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1726\" title=\"esperimenti sui contenuti di Google Analytics 4\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-1024x505.jpg\" alt=\"esperimenti sui contenuti di Google Analytics\" width=\"620\" height=\"305\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-1024x505.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-820x405.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-300x148.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4.jpg 1055w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Attualmente gli obiettivi di &quot;Esperimenti sui contenuti&quot; sono integrati con gli obiettivi di Google Analytics, quindi se non abbiamo creato l&#039;obiettivo necessario per contare le conversioni dell&#039;esperimento, dobbiamo crearlo facendo clic su &quot;+ Aggiungi nuovo obiettivo&quot; e quindi selezionarlo da la lista.<\/p>\n<p>Il passaggio successivo consiste nel selezionare la percentuale di utenti che parteciperanno all&#039;esperimento, questa percentuale include anche la versione originale.<\/p>\n<p>Se vogliamo fare esperimenti molto rischiosi, l&#039;ideale \u00e8 ridurre la percentuale di utenti che vedranno le variazioni, tuttavia, per ottenere risultati pi\u00f9 rapidi, \u00e8 meglio che 100% degli utenti partecipino all&#039;esperimento.<\/p>\n<p>Una volta che abbiamo tutta la configurazione pronta, fai clic su \u00abPassaggio successivo\u00bb<\/p>\n<p><strong>5) <\/strong>Ora non resta che aggiungere il codice fornito alla pagina originale dell&#039;esperimento, questo codice \u00e8 un javascript molto simile a quello dello Strumento per ottimizzare il sito di Google, quindi non ci sono grosse difficolt\u00e0 nella sua implementazione ed \u00e8 generalmente molto semplice.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1727\" title=\"esperimenti sui contenuti di Google Analytics 5\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-1024x433.jpg\" alt=\"esperimenti sui contenuti di Google Analytics\" width=\"620\" height=\"262\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-1024x433.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-820x347.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-300x127.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5.jpg 1060w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a>Selezioniamo se saremo noi ad aggiungere il codice o se vogliamo inviarlo via mail al nostro programmatore.<\/p>\n<p>Quindi non ci resta che cliccare su \u00abNext step\u00bb, dopodich\u00e9 il sistema verificher\u00e0 che il codice sia stato correttamente implementato.<\/p>\n<p><strong>6) <\/strong>L&#039;ultimo passaggio consiste semplicemente nel controllare che la configurazione che abbiamo fatto sia corretta e quindi eseguire l&#039;esperimento.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1728\" title=\"esperimenti sui contenuti di Google Analytics 6\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-1024x623.jpg\" alt=\"esperimenti sui contenuti di Google Analytics\" width=\"620\" height=\"377\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-1024x623.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-820x499.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-300x182.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6.jpg 1036w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a>Una volta avviato l&#039;esperimento, saremo in grado di visualizzare un elenco di tutti i nostri esperimenti nell&#039;opzione &quot;Esperimenti&quot; della scheda &quot;Contenuti&quot; in &quot;Rapporti standard&quot;<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1729\" title=\"esperimenti sui contenuti di Google Analytics 7\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-1024x230.jpg\" alt=\"esperimenti sui contenuti di Google Analytics\" width=\"620\" height=\"139\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-1024x230.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-820x185.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-300x67.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7.jpg 1114w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p><strong>Seguendo questi semplici passaggi siamo pronti per fare esperimenti e migliorare i nostri tassi di conversione \ud83d\ude09<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas se anunci\u00f3 la retirada de la herramienta Google Website Optimizer para incluir las funciones cumplidas por esa herramienta directamente dentro de Google Analytics bajo el nombre \u00abContent Experiments\u00bb o \u00abExperimentos de Contenido\u00bb en espa\u00f1ol. Estuve haciendo unas primeras pruebas con algunos clientes y la verdad es que ahora resulta mucho m\u00e1s c\u00f3modo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[139],"class_list":["post-1710","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics: C\u00f3mo crear Experimentos de Contenido - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Analytics: C\u00f3mo crear Experimentos de Contenido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-analytics-how-to-create-content-experiment\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics: C\u00f3mo crear Experimentos de Contenido - 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